Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
130 articles
Proceedings Article
Research on Risk Evaluation of Whole Process Cost Consulting Service Based on Set Value Method
Huili Zhang
Carrying out the whole process of cost consulting services may face risks such as long business cycle and many uncontrollable factors. If these risk factors cannot be effectively identified and prevented, it will not only bring serious economic losses to the owner, but also affect the market reputation...
Proceedings Article
Exploring the Combined Elements of Hotel Short Video Marketing Influencing Consumers' Purchasing Decisions
Fenghai Zhang, Yuhang Sun
With the development of the Internet and electricity industries, short video drainage pattern emerging in disguised forms, and also caused the attention of many academics and industry. How to use the short novel video marketing to attract consumers, to achieve product sales become a new trend in the...
Proceedings Article
Research on Digital Management of Whole Process of Science and Technology Planning Project in Shandong Province Based on Internet Technology
Zhengqian Feng, Wang Li, Zhongwei Chen, Xikai Ding, Ning Dang
To implement the party central committee stressed the "deepening the reform of science and technology system, enhance the vitality of science and technology innovation", "form the dynamic management and operational mechanism of science and technology", this study took 100 major science...
Proceedings Article
Research on the Coupling and Coordinated Development of Digital Economy and Rural Revitalization
Chunhuang Lv
AS a new driving force of China's economic development, digital economy is a vital path to make rural revitalization come true. In order to promote the coordinated development of rural revitalization and digital economy, the evaluation index system of rural revitalization and digital economy is...
Proceedings Article
Research on Enterprise Cost Management Decision-Making Information System Based on BI Intelligent Information Flow
Jiangzhi Yu, Junmin Wu, Jianbo Cui
To address the shortcomings of current enterprise cost management, this paper innovatively proposes an enterprise cost management decision-making system based on BI intelligent information flow, gives the corresponding implementation steps, combines the attribute reduction algorithm, extracts important...
Proceedings Article
Practice of energy visual management system in energy saving and efficiency improvement of enterprises
Ya WANG
With the rapid development of modern economy, the enterprise management mode is also changing. In the process of enterprise management, the energy visualization system can be used to control the energy consumption of enterprises. In order to better coordinate the relationship between economic development...
Proceedings Article
Dynamic Research on Housing Purchasing Power in China’s Major Cities
Houqing Wei
Housing prices have always been a concern for the Chinese people. Some scholars have conducted in-depth studies on China’s real estate bubble and housing purchasing power in a few cities. Still, few have conducted analytical studies on the changes in housing purchasing power in China and major cities....
Proceedings Article
Research on the Impact of Manufacturing Digital Innovation Resources on Knowledge Creation Based on SmartPlS: The Mediation Effect of Digital Innovation Ecosystem
Yan Wang, Shuo Liu, Yu Liu, Jieru Wu
Executing digital innovation activities and creating a digital innovation ecosystem are critical engine for effectively promoting knowledge creation in the manufacturing industry, advocating deep integration of the digital economy and manufacturing industry, and achieving high-quality manufacturing industry...
Proceedings Article
Research on the Improvement Method of Electricity Marketing Management
Ning Wei, Yaoyu He
With the rapid development of science and technology and economy in China, the living environment of electric power enterprises has undergone earth-shaking changes. In order to adapt to the current economic and social development situation, electric power enterprises have carried out corresponding reforms...
Proceedings Article
Analysis of The Use Data and Influencing Factor Model of Community Elderly Care Services for Empty-Nest Elderly
Mengdan Fan
Due to the deepening of aging and the change of family structure, the number of empty-nest elderly in my country has been increasing year by year, which is accompanied by serious pension problems. The community elderly care service has alleviated the old-age dilemma of the empty-nest elderly to a certain...
Proceedings Article
Innovation of Warfighting-oriented Inspection and Acceptance Method of Equipment Based on Cloud Model
Hanhan Tao, Tielu Gao, Xiao Chen, Yuqing Hu
Inspection and acceptance is the last pass to control the quality of equipment. With the development of modern warfare, weapons and equipment are characterized by technical, informational, and systematic development, which puts forward higher requirements for equipment quality. How to conduct warfighting-oriented...
Proceedings Article
The Impact of New Generation Employees’ Effort-Reward Imbalance on Emotional Exhaustion: Modeling Based on Multiple Linear Regression and Support Vector Machines
Ke Luo, Linmin Ke, Hao Zhou
As new generation employees are gradually becoming the main force of organizations, research on the relationship between employee effort-reward imbalance and emotional exhaustion needs to be supplemented and updated. Based on social exchange theory, we constructed a mediating model in which psychological...
Proceedings Article
Research on The Influence of Digital Level on Knowledge Evolution Based on Threshold Regression Model
Yu Liu, Yan Wang, Jieru Wu, Shuo Liu
Manufacturing digital innovation ecosystem is an industrial organization form suitable for the digital age and an important way to realize high-quality development of manufacture. From the perspective of manufacturing digital innovation ecosystem, this paper takes the dynamic capabilities as the threshold...
Proceedings Article
The Methodology System of the Emergency Response Capability Evaluation Based on AHP-Fuzzy Evaluation and the Practical Application for the Refining and Chemical Enterprises
Shengli Chu, Yifan Gan, Yunlong Li, Tao Chen, Lianjie Pang, Na Li, Lei Wang, Dantong Zhu, Mingjie Shi
In order to reasonably and efficiently evaluate the emergency response capability of the refining and chemical enterprises, the methodology system of the emergency response capability evaluation based on AHP-Fuzzy for the refining and chemical enterprises was proposed. All factors involved in emergency...
Proceedings Article
Research on Hotspots of Human Resource Management in the Digital Economy Era Based on Co-word Analysis
Yumeng Zhang
With the advent of the digital economy era, artificial intelligence and big data have brought great changes to the field of human resource management. Based on the database of China Knowledge Network, this paper uses co-word analysis to sort out the literature focusing on the field of human resource...
Proceedings Article
Using DEMATEL and AHP to Evaluate the Influencing Factors of Express Logistics Service Quality
Junnan Hua, Qilin Fang
Express logistics is an important branch of logistics industry. In recent years, with the development of e-commerce and information technology, express logistics has developed rapidly. On the basis of literature review and literature review, this paper summarizes 17 factors that may affect the development...
Proceedings Article
The Application of BIM Technology in Construction Management - An Empirical Study Based on A Hotel Project
Zhiguo Yin
The characteristics of construction projects and the higher requirements of owners make it increasingly difficult to achieve project goals. BIM technology is an effective tool to achieve project goals. This paper introduces the PDCA dynamic control principle that should be followed when using BIM technology,...
Proceedings Article
Research on The Influencing Factors of Labor Participation of Urban Elderly Based on CHARLS Data
Weiwei Kong, Yiying Chen
With the deepening of my country's population aging, the labor market supply has gradually declined, and the social burden has increased. In this case, it is particularly important to discuss the labor participation of the urban elderly. In this regard, by sorting out the survey data of CHARLS in...
Proceedings Article
Research on the Impact of Manufacturing Digital Technology Transfer on Knowledge Flow Based on Multilayer Regression
The Mediating Effect of Digital Innovation Ecosystem
Jieru Wu, Shuo Liu, Yan Wang, Yu Liu
Manufacturing is the top priority of national development. In the context of the digital economy and knowledge economy, this paper studies the impact of digital technology transfer in the manufacturing industry on knowledge flow. Based on the panel data of 29 manufacturing industries from 2012 to 2020,...
Proceedings Article
Linear Regression Method Based on Structural Equation Model Analysis of The Interrelationship Between Destination Image and Marathon Event Image
Yenchen Liu
In this paper, data of marathon event image and destination image were from 2019 Disney Princess Half Marathon are taken as samples, and the linear regression method is used to establish the model and observe the multivariate linear regression interrelationship. The results show that the linear model...
Proceedings Article
The Influence of Interpersonal Conflict on Organizational Members: An Analysis Based on the Chain Mediation Model
Lin Chang, Rui Tao, Rui Zheng
Interpersonal conflict and mental health are both important topics in the field of management and organizational behavior. In order to explore the mechanism underlying the link between interpersonal conflict and mental health, we conducted a two wave survey (separated by one week) on 299 IT employees....
Proceedings Article
Research on the Influence Mechanism and Incentive Strategy of Consumers’ Participation Willingness in E-commerce Live Streaming
Yuyang Sun, Qinglie Wu
E-commerce live streaming has developed rapidly in recent years, and has become an indispensable and important link in consumers’ shopping. In e-commerce live streaming, consumers’ willingness to participate and how to motivate consumers to participate is a very important aspect of consumer behaviour...
Proceedings Article
A Study on the Impact of Digital Transformation on Corporate Technology Innovation
Xiaonan Fan, Haixin Sun, Minghua Dai
With the emergence of the Internet and the rapid development of information technologies such as big data and artificial intelligence, the world is undergoing an unprecedented technological change. The emergence of the digital economy has injected new impetus into economic development, and digital transformation...
Proceedings Article
The Impact of Supply Chain Management on the Digital Transformation of Chinese Manufacturing Enterprises
Xuedong Liang, Zhangrui Xie, Sipan Li
To study the interaction of the supply chain and enterprise digital transformation, this article on China's manufacturing industry from 2011 to 2020 3008 listed companies as research samples, through text analysis method to measure the degree of enterprise digital transformation, the supply chain...
Proceedings Article
Research on the Influence of Gamification Affordance on Consumers’ Willingness to Continue to Participate
Deyi Cai
Based on self-determination theory, this study empirically studies the mechanism of gamification affordance in virtual corporate social responsibility (CSR) activities affecting consumers’ willingness to continue to participate. There is a significant positive impact; the second is that gamification...
Proceedings Article
The Impact of Servant Leadership on Employees’ Innovation: An Empirical Study Based on Hierarchical Regression Analysis
Tanghong Luo
Employees’ innovation is a key determinant for companies to achieve competitive advantage and success. However, there is a relative lack of research on the relationship and mechanisms of action between servant leadership and employees’ innovation behavior. Therefore, based on the leadership-member exchange...
Proceedings Article
Research on the Influence of Network Management Capability and Knowledge Acquisition on Service Innovation Performance
— The Regulation of Environmental Dynamics
Meng Bo
In a rapidly changing business environment, service enterprises must meet the needs for service diversification and individualization by optimizing network relationships and resolving network conflicts. Although service innovation has attracted the attention of numerous scholars, the performance of service...
Proceedings Article
Analysis of Influencing Factors of Flexible Employment of Disabled People Based on Logistic Model
Lanzhi Zheng
Under the background of gig economy, the disabled can integrate into the society and realize their own value through flexible employment. Based on the questionnaire data of the disabled in China, a Logistic model was constructed for regression analysis, and the influence of social factors, platform factors,...
Proceedings Article
The Influence of Government Subsidy on Technological Innovation of Enterprises -- Based on The Empirical Analysis of Industrial Enterprises Above The Scale
Yan Xiong, Tingting Wu
With the arrival of the new generation of scientific and technological revolution, innovation has become an important starting point for each country and region to seize a strong position. Technological innovation has become an important driving force for China’s economic transformation and upgrading....
Proceedings Article
The Impact of CEO Risk Preference on Enterprise Digital Transformation
Xiaoqin Niu, Hongyan Zuo
This paper selects A-share listed companies from 2017 to 2020 as a sample to theoretically analyze and empirically test the impact of CEO risk preference on digital transformation of enterprises and its internal mechanism. The study found that the risk preference of CEO has significantly improved the...