Research on the Influence of Gamification Affordance on Consumers’ Willingness to Continue to Participate

DOI

10.2991/978-94-6463-056-5_125How to use a DOI?

Keywords

Gamification Affordance; Self-Determination Theory; Flow Experience; Willingness to Continue to Participate

Abstract

Based on self-determination theory, this study empirically studies the mechanism of gamification affordance in virtual corporate social responsibility (CSR) activities affecting consumers’ willingness to continue to participate. There is a significant positive impact; the second is that gamification affordance affects consumers’ willingness to continue to participate through the mediating effect of flow experience.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Deyi Cai
PY  - 2022
DA  - 2022/12/29
TI  - Research on the Influence of Gamification Affordance on Consumers’ Willingness to Continue to Participate
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 867
EP  - 873
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_125
DO  - 10.2991/978-94-6463-056-5_125
ID  - Cai2022
ER  -