Research on the Improvement Method of Electricity Marketing Management

DOI

10.2991/978-94-6463-056-5_109How to use a DOI?

Keywords

electric power; marketing management; improvement method exploration

Abstract

With the rapid development of science and technology and economy in China, the living environment of electric power enterprises has undergone earth-shaking changes. In order to adapt to the current economic and social development situation, electric power enterprises have carried out corresponding reforms to promote their own development. Through the continuous reform, the electric power enterprises have also entered the new market system, and become the main body of the market competition to participate in the competition. In this context, the state Grid must constantly optimize the power marketing services, always withstand the test of the market, continue to deepen the reform of the power supply enterprise system, and formulate long-term planning and development goals. In short, the purpose of electric power marketing service is to establish an advanced corporate image, strengthen management awareness, seize the market, and win the trust of consumers. This paper takes the power enterprise as the research object, takes the long-term development of the future industry as the guidance, and explores the quality service and development strategy of power marketing ^[1].

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ning Wei
AU  - Yaoyu He
PY  - 2022
DA  - 2022/12/29
TI  - Research on the Improvement Method of Electricity Marketing Management
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 753
EP  - 758
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_109
DO  - 10.2991/978-94-6463-056-5_109
ID  - Wei2022
ER  -