Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)

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Linear Regression Method Based on Structural Equation Model Analysis of The Interrelationship Between Destination Image and Marathon Event Image

Authors
Yenchen Liu1, *
1Business School, Sichuan University, Yihuan Road, Chengdu, China
*Corresponding author. Email: liuyanchen@stu.scu.edu.cn
Corresponding Author
Yenchen Liu
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-056-5_120How to use a DOI?
Keywords
Linear Regression; Marathon; Sports Event Image; Destination Image; Sports Tourism
Abstract

In this paper, data of marathon event image and destination image were from 2019 Disney Princess Half Marathon are taken as samples, and the linear regression method is used to establish the model and observe the multivariate linear regression interrelationship. The results show that the linear model with destination image and event image has a positive effect on each factor.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
978-94-6463-056-5
ISSN
2589-4900
DOI
10.2991/978-94-6463-056-5_120How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yenchen Liu
PY  - 2022
DA  - 2022/12/29
TI  - Linear Regression Method Based on Structural Equation Model Analysis of The Interrelationship Between Destination Image and Marathon Event Image
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 829
EP  - 834
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_120
DO  - 10.2991/978-94-6463-056-5_120
ID  - Liu2022
ER  -