Exploring the Combined Elements of Hotel Short Video Marketing Influencing Consumers' Purchasing Decisions

DOI

10.2991/978-94-6463-056-5_102How to use a DOI?

Keywords

Hotel marketing; Short video marketing; Purchase decision; The qualitative analysis

ABSTRACT

With the development of the Internet and electricity industries, short video drainage pattern emerging in disguised forms, and also caused the attention of many academics and industry. How to use the short novel video marketing to attract consumers, to achieve product sales become a new trend in the development of hotel industry. Articles will collect existing theoretical results, try using the qualitative comparative analysis method to the hotel a short video marketing study. The study found that the combination of five kinds of condition variables path, help explain why the multiple concurrent consumers make buying decisions, open a new situation of the hotel marketing.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fenghai Zhang
AU  - Yuhang Sun
PY  - 2022
DA  - 2022/12/29
TI  - Exploring the Combined Elements of Hotel Short Video Marketing Influencing Consumers' Purchasing Decisions
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 705
EP  - 710
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_102
DO  - 10.2991/978-94-6463-056-5_102
ID  - Zhang2022
ER  -