In the article, the authors supplement the scientific and theoretical content of marketing by interpreting the concept of “digital marketing”. It is interpreted as a set of activities and practice of using all aspects of the organization’s traditional marketing, with the aim of managing relationships...

The article examines the main trends in the development of economic and managerial theories (such as the attitudinal concept, behavioural economy and paternalism), necessitating the introduction of the definition of “retail customer opportunism”, research on drivers of its manifestations, as well as...

This article discusses the modern features of the development of territory marketing. The research examines the phenomenon of competitiveness of the territory within the interests of the subjects of the territory. The authors determine that one of the changes in the strategic development of territory...

This research is aimed at identifying opportunities for the development of the economic potential of municipalities as an element of the marketing strategy of the territory. The basis of the territorial economic potential considered various tools are considered, the main of which the authors assume strategic...

By the start of a new millennium the mankind has progressed to a new phase entitled the information era, which in its turn entails the need for introduction of a new term – digital society. This new digital society requires innovative forms of cognition which are based upon information processing, data...

The article is devoted to a topical problem of modern education – the development of electronic textbooks, designed for all forms of education: full-time, distance and open education, and the basic requirements to them. The article analyzes the components of the electronic textbook and methods to improve...

The article discusses the conceptual issues for formation of the competence approach to increase entrepreneurial skills in digital economy and ICT studies. Based on the conceptual model, ways of its formation are proposed. The theoretical aspects of the conceptual model are refined and expanded by the...

Reforming the education system in Russia detected the need for a qualitative renewal of teacher training methods. In connection with the active use of IT technologies in the study process, it is necessary to revise the main approaches to the formation of teachers competence in the development of their...

This paper describes impact of micro-courses to education in the field of the nanoscience. The feature of the subjects which are related to nanoscience is the combination of new modern research methods and the foundations of physics and chemistry. While there are well-developed textbooks to study the...

The article discusses the theoretical foundations of creation and the content and methodological issues of the development of an information educational environment for training an IT specialist using distance learning technologies. The use of current technologies in education can be implemented through...

Intellectual tools for analysis and forecasting are widely used in various fields - economics, medicine, technology, and linguistics. This article examines the possibilities of neural network forecasting of student performance. A general statement of the research object is formulated. Comprehensively...

This paper presents a specific hybrid product used in training that integrates several digital technology tools. To improve the process of integrated use of digital technology in education, the use of programs that makes it possible to use digital technology in education has been proposed. The programs...

It has been established that the use of information and communication technologies is an important element of the educational process. Lecturers and creators of electronic publications are gaining more and more opportunities to create digital textbooks that are interactive and adapted to the educational...

The article considers the necessity, importance and practicability of the digital technologies used in the math education. The purpose of the analysis is to identify the advantages, disadvantages and risks of using digital technologies in the math education. The article includes a review of publications...

The relevance of the study is due to the fact that in the modern development strategy of the Russian Federation, digital education plays a special role as an engine of innovative changes in the economy and society. One of the strategic documents for the development of Russia is the program «The Digital...

The relevance of research is due to new tendencies of modernization of higher education which make new demands to the quality of education of bachelors of pedagogical education in digital educational sphere of modern university and their professional preparation. The analysis of scientific-methodical...

Currently, it is becoming increasingly important to use the potential of the digital educational environment in solving distance education problems. Views on ways and means of diagnosing the quality of education and monitoring student performance are changing. For the distance education students, the...

The digitization of economics and education leads to the need to change the approaches to the process of education in schools and universities, necessitates the introduction of innovative teaching models, the implementation of which has a positive experience of introducing into educational practice of...

Inclusive education is a promising form for persons with special needs. It is important to update the capacity of information technologies, including remote-sensing ones, and digital educational resources. Modern teachers are not ready to provide effective training for persons with disabilities because...

The article discusses the possibilities of designing the Course of Higher Mathematics, differentiated with respect to psychological types of perception, that uses computer and information technologies. According to the marked leading psychological types of perception the article analyses the content...

At present, Russia is implementing the priority federal project Modern Digital Educational Environment in the Russian Federation (within the framework of the national project Development of Education developed in accordance with Executive Order No 204 On National Goals and Strategic Objectives of the...

The role of education in the development of the digital economy is of great importance: it is in the learning process (from secondary school to higher learning) that students gain knowledge and master the competencies necessary for the future specialists in the objective trends of modern society: globalization,...

The article considers the features of the development of the education system in the digital economics. The main purposes and priorities of modern national projects and programs in the field of economics, education and digitalization are presented. A theme of organization and work of the educational...

The article presents the results of research on the application of Big Data digital technologies for unstructured information in modern higher education. Considered the importance of technology Big Data at the present stage of development, analyzed the prospects for application in higher education. An...

The article discusses the results of research conducted by the authors in recent years. The necessity and topicality of the study is determined by the fundamental changes in the educational space as a result of the use of qualitatively new digital technologies. In their turn, universities have been faced...

One of the directions of state social policy in relation to minors is the organization of work to ensure social support for juvenile offenders. In the subjects of the Russian Federation, the institutional bodies have gained a certain amount of experience. The purpose of this article is to analyze the...

This article discusses approaches to the digitalization system of the educational process in Russian universities (using the example of the Oryol Law Institute of the Russian Ministry of Internal Affairs named after VV Lukyanov), the problems of introducing digital technologies and their possible implementation...

The article is dedicated to current issues of digitization of the education sector. Along with the consideration of trends in the field of introducing digital technology in educational and research activity, a special attention was paid to modeling of a digital university. Some aspects of the digital...

Digital education is one of the basic preoccupations of Romanian education that contributes to the formation of digital information and communication culture at every citizen level. Without an educated population eager to use information and communication technologies, no community can truly participate...

The ways of use of digital technologies in activity of the higher school, the history of development of the telecommunication environment in domestic education are considered in this article. In the historiographic review top trends in synthesis of experience of use of IT technologies are noted: from...

The article is devoted to the qualitative and quantitative aspects of the development of distance education in the Russian Federation. The effectiveness of the educational process in the educational institution should be constantly monitored for feedback, allowing you to quickly manage the educational...

The purpose of the article is to describe the technology of training of future teachers for mentoring in the conditions of the electronic information and educational environment of the university in the implementation of educational projects in small groups Methods used in the work: analysis of information...

This paper describes the procedure of the used teaching instruments which are based on digital technologies. It shows the peculiarities of modern educational trajectories with the help of ICT means in teaching legal disciplines. The educational institution integrates information technologies into the...

The article presents the results of longitudinal research of the intersubject competencies of hearing-impaired students at a technical university. Six competencies have been identified to help these students adapt to the university’s inclusive environment: self-development, communication, perception...

The sphere of education in the era of the digital economy is undergoing tremendous changes. The methods and tools for presenting information, the infrastructure of educational institutions, the content of the educational programs and the level of their practical orientation are in need of improvement....

In this study, an attempt was made to justify the use of digital technologies in the formation of communicative competence of bachelors in Economics and Finance who study Spanish as a second foreign language. Modern conditions for the development of education in the multicultural world form new challenges...

The article presents the current state of application of information systems in the field of Russian higher education. The main activities of higher educational institutions as well as their management processes are still not fully automated or partially automated. International e-learning platforms...

The problem of creating favorable conditions for knowledge transfer in educational process is considered in the article. The information and technological support of two methods is offered: the initialization of the personal interest of the recipient of knowledge, as well as the formation of an individual...

The article under the title “Digital methods of foreign business language teaching” is devoted to the problem of using modern technologies in the process of foreign language teaching. The author proves that digital technologies and techniques can assist foreign language students to improve their learning...

The article presents the regional experience of creation and distribution of innovative educational resources for the organization of educational processes in educational organizations on the principles of inter-level networking. Over the past 10 years, the regional conditions of computerization of the...

The article discusses family motives of leaving schools with the traditional form of education for 9th year graduates. The reasons for the choice of online schools or so-called remote externalities to complete secondary education in grades 10-11 are analyzed in detail. In a sociological study, questionnaires...

The article deals with online learning in higher education. Modern society is geared to get people into Internet space: we communicate, make purchases and, of course, learn there. Digital technologies, on the one hand, expand our learning opportunities, but on the other hand, it is arising a question...

The article is devoted to the discussion of new features of mathematical education in modern society, the prospects for the introduction of information society services in the field of education. The aim of the work is to substantiate the impact of the level of development of information and communication...

The article presents the results of benchmarking educational programs for the digital economy of the leading Russian universities specializing in economics and management. The aim of the study is to identify the key problems about personnel structure preparation for the digital economy and to rationalize...

The purpose of the paper is to analyze the ways to make the use of project activities more efficient in the context of modern digital educational environment. One of the indicators of high quality of educatory process is a widespread adoption of electronic technologies. Project-based method is considered...

In this scientific work, the authors examined a set of issues related to the trends in the development of modern education. Special attention is paid to the specifics of the implementation of the competence approach in the course of the digitalization of the economy and society. The paper also presents...

The paper researches the prospects of quality increasing of future economists during the professional training. It is noted that modern society needs people who are ready able to think independently, analyze, design, creatively apply knowledge, effectively cooperate in the process of activity solve this...

The article focuses on the issue of people-centred linguistic (foreign-language) education, and its purpose is to facilitate mutual adaptation of a person and society in the context of globalization. The main approach to the foreign language training is the activity and competency building ones. There...

The article presents the direction of linguodidactics, which is devoted to concepts formation. The purposeful work on the formation of the concept among students is substantiated. The stages of the methodology formation and development of concepts of students are described. The characteristic of the...

This article examines the historical attempts to apply mathematical methods in the theory and methodology of accounting from the beginning of accounting as a practical activity until the first half of the twentieth century. The article analyzes the evolution of accounting from the component of the mathematical...

Digital space provides a person with role-playing pluralism and we shall have to evaluate its effect. Digital reality expands the individual’s capabilities in his identity formation, “identity as a project” or even a series of projects in which the value assembly point is beyond individual space. In...

The article devoted to the crisis of identity analysis in the postmodern culture highlights the system of identity state causes and associated with the globalization processes of modern society and its transformation as in general. It also examines the influence of these causes on the personality formation....

At the present stage, one of the most important areas of the economic policy development agenda is the course towards sustainable development, which is aimed to integrate the solution for economic, environmental and social problems. The relevance of the research topic outlined in this article is due...

This article focuses on the role of the information revolutions in the history of civilization development. The information generated by the information revolution reflects progressive consequences of society. The Internet as a result of the last information revolution explores its impact on human development....

Digital diplomacy is a new and important part of public diplomacy nowadays. The influence of the Internet is growing very fast. And the more country or any entity is appeared in this space the more power it has in the world. This research is devoted to the usage of Internet by BRICS member states to...

The Important problem to activity of the hotel enterprise is a maintenance high degree to complacency of the consumers. The Notion to complacency of the consumers is closely connected with such notion as quality of service, loyalty of the consumers, competitiveness of the enterprise, comfort of stay...

The process of fast decision-making in the uncertainty situation in scientific literature after works by D. Kanemann, A. Tversky and R. Thaler is traditionally described by illogicality and lack of use of rational decision-making mechanisms. But today an issue of the impact of a logical form of language...

The purpose of the study is to examine the degree of formation and the structure of the intellect of children of senior preschool age, the participants of the experiment of two different groups: examination year 2006 and 2014. The hypothesis of the work is the assumption of a decrease in the intellectual...

The article proposes to consider visualization as a special way of perception and representation of information by a person in the Post Literacy environment. Understanding of literacy has acquired a broad outline and extends not only to the interpretation of verbal texts, but also the texts of visual,...

The paper considers a set of models for the description, analysis, and modeling of group behavior by user actions in complex social systems. In particular, electoral processes in which preferences are selected from several possible ones can be considered. The dynamics of changes in the preferences of...

The article observes the purpose, role and main means of language policy in the virtual space. The research in this work bases on descriptive and comparative methods. This work states that the presence of many languages in a single virtual-communicative field gives rise to cross-language conflicts in...

Applying an interdisciplinary approach, the author raises the question of the meaning and scope of the term “global infor-mation law”. If the information law is considered as a global regu-lator of the information technology space, then the issue of the acceptability and expediency of using the term...

The article examines the methods and computer programs for experimental phonetics. Studies of experimental phonetics give more accurate results and for this reason it is interesting for many researchers in various scientific fields. This article is up-to-date because the materials and methods of experimental...

The article is devoted to the work done in the preparation of blocks of the Azerbaijan National language corpus, and the software used in the preparation of this lexicography. Since the problems of national languages corpus ​​are one of the newest in recent years, the materials and research in this article...

The article is devoted to demonstrate how digital means are used in linguistic comparative analyses. The research is proved to be actual because size adjectives help to understand naïve language pictures of the world. The purpose of the article is to reveal differences in functioning size adjectives...

The article presents a historical analysis of changes in the requirements for the organization and content of education. The necessity of combining an individual approach to students, meeting the requirements of educational standards, the use of digital technologies to create the opportunity to build...