Territory marketing strategy: processes digitization and investment development

DOI

10.2991/mtde-19.2019.103How to use a DOI?

Keywords

territory marketing, digitalization, smart city, investment, organizational and economic mechanism.

Abstract

This article discusses the modern features of the development of territory marketing. The research examines the phenomenon of competitiveness of the territory within the interests of the subjects of the territory. The authors determine that one of the changes in the strategic development of territory marketing is the emergence of the “smart city” concept. The main element of the “smart cities” concept is intellectual systems based on information technologies and data analysis, significantly improving the quality of life of citizens and solving modern infrastructure problems. The research determines the features of the development of an attractive investment environment within the territories in order to ensure the efficiency of life and competitiveness system. The article considers the features and mechanisms of attracting investors within the marketing concept. The object of this research is to determine a system of tools to attract and improve the efficiency of use of investment flows as a tool for territory marketing, which increases the efficiency of processes and allows to stimulate subjects of the territory. Features in the technology of attracting investors in the modern world fully fit the concept of territory marketing.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E.S. Kulikova
PY  - 2019/05
DA  - 2019/05
TI  - Territory marketing strategy: processes digitization and investment development
BT  - Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019)
PB  - Atlantis Press
SP  - 517
EP  - 520
SN  - 2352-5428
UR  - https://doi.org/10.2991/mtde-19.2019.103
DO  - 10.2991/mtde-19.2019.103
ID  - Kulikova2019/05
ER  -