Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
155 articles
Proceedings Article
Research on the Impact of Environmental Uncertainty on Business Model Innovation of Technology-based Enterprises
A Moderated Chained Mediating Effect
Jianing Liu, Tao Guo
Starting from the theory of organizational environment, combined with the network embedded theory and resource-based view, this paper conducts in-depth research on business model innovation and its mechanism around environmental uncertainty. Based on the questionnaire survey of 199 technology-based enterprises...
Proceedings Article
A Discourse Study on the Strategies of Corporate Identity Construction Between China and the United States in the Context of Commercial and Public Welfare
——Based on Discourse-Historical Analysis (DHA) and Python
Zizhen Geng, Xiaoyan Li, Sisi Ning
The organizational identity construction of enterprises in commercial and public welfare scenarios affects their reputation, image, and commercial performance. The identity construction strategy of cross-cultural enterprises in two scenarios has become a key factor affecting the international image of...
Proceedings Article
Study on the impact of tourism poverty alleviation effect perception on resident participation in old revolutionary areas
Dan Huang, Ling Guo
As a key task in the management and development of rural revitalization, tourism poverty alleviation requires scientific data analysis to promote the management and development of residents in poor areas. Taking Wangcang Red Army City as a case study, this paper constructs a research model from the relationship...
Proceedings Article
Study on Incentive Cooperation Mode of Petroleum Engineering from the Perspective of Oil Company
Jian Sun
The demands for cooperation between oil companies and oil service companies have undergone tremendous changes in the past few decades. In particular, on the basis of low oil prices, the two sides have gradually realized that only by strengthening cooperation and establishing a relationship of mutual...
Proceedings Article
A Study on the Challenges and Opportunities of Blockchain Technology Application in Cross-border Payment
Jiahui Liang, Sisi Luo
Compared with the traditional foreign trade model, cross-border e-commerce businesses using blockchain technology brings a broader development space for foreign trade. With the booming development of cross-border e-commerce in China, issues such as cross-border payment, cross-border logistics, and product...
Proceedings Article
A Study on the Problem of Grassroots Staff Turnover in Property Companies and Countermeasures
—— An Example of Enterprise X
Jiale Du, Zengpeng Liu, Junhong He
China's property services industry has experienced more than 40 years of development since 1981, and the issue of human resources is one of the most important issues for companies to improve their service quality as well as their service brand. However, in recent years, the loss of grassroots staff...
Proceedings Article
Research on Detecting Credit Card Fraud Through Machine Learning Methods
Shunning Dai
The heavy use of credit cards inevitably leads to the escalation of fraud technology and a surge in fraudulent behavior. Machine learning, a multi-interdisciplinary discipline with numerous algorithms, can effectively detect and prevent financial fraud. This study focuses on several common machine learning...
Proceedings Article
The Impact of COVID-19 on Students’ Class Experience
Boen Ding
The COVID-19 pandemic impact on almost the whole world, also had a significant impact on students, who experienced changes in the way they attended classes, from offline face-to-face instruction to online distance learning. To explore the influential factors affecting students' classroom experience,...
Proceedings Article
Dynamic Penalty Evolutionary Game and Computer Simulation of Cooperative Promotion in Supply Chain
Yongjie Tian
“Management dilemma” is frequent in supply chain cooperation promotion. By constructing an evolutionary game model with the manufacturer and the retailer as the game players, the above-mentioned problem is dynamically analyzed, and the evolution path is simulated by MATLAB. The results show that no stable...
Proceedings Article
Bibliometric research on brand reputation and brand crisis theory
Siruo Fang, Gangping Feng, Xiaolu Liu
This paper uses visual software such as Price law and Citespace to search for brand reputation topics, brand reputation and brand crisis keywords, the relationship between brand reputation and brand crisis, and the relationship between the two and other fields were analyzed by quantitative statistical...
Proceedings Article
Factors influencing housing consumption of urban residents in China
based on principal component analysis
Jing Yang
With the completion of a moderately prosperous society in China, the 14th Five-Year Plan of China and the proposal of the 2035 vision highlight the need to solidly promote common prosperity, while housing consumption is a fundamental requirement for achieving common prosperity. Therefore, it is of practical...
Proceedings Article
Risk Management Analysis of Chinese Securities Companies Based on the 8.16 Incident of China Everbright Securities Company
Jiaqi Lyu
Today, securities firms are exposed to a wide range of risks. Therefore, the ability to effectively manage risks has become an important factor, which affects the survival and development of the company. Some securities companies are lagging behind in risk management and internal control, and the resulting...
Proceedings Article
The Effect of Board Characteristics on Capital Structure—Evidence from UK, France, Germany, and China
Fujun Li, Yichi Gong, Yushan Tang
This study uses a new data set to assess the effect of board characteristics on capital structure. The panel data is used to analyze the board characteristics and capital structure choices of firms in the listed companies from UK, Germany, France, and China during 2009-2021. And this paper empirically...
Proceedings Article
Performance Evaluation of New Energy Fund Based on Factor Model
Wenshan Bai, Jiayi Chen, Yixiao Chu, Tianyu Shi
In recent years, China's fund industry has developed rapidly, especially in the new energy sector, which has shown highly promising prospects under the promotion of carbon neutral policies. However, due to the late start of China's fund industry and the paucity of research on fund performance...
Proceedings Article
Enterprise Information Product Configuration Management System Based on Data Analysis Algorithm
Haiqi Xu, Suqiong Ge, Fei Xiao
With the popularization of computer in the process of enterprise informatization product configuration management, product information of various types, informatization and strong dynamic has been formed. In order to effectively integrate, organize and manage this information, it is very important to...
Proceedings Article
Research on order scheduling based on improved artificial bee colony algorithm
Xinghua Li, Haozhe Wang, Xiaoqing She, Huimin Zhang
In the face of market changes, shortening the cycle and on-time delivery have become the necessary conditions for manufacturing enterprises to win customer orders. Status of order according to the manufacturing enterprise production scheduling based on improved artificial swarm algorithm, in which the...
Proceedings Article
Innovation-driven, Export-driven and Optimization of Industrial Structure in National High-tech Zones
Shuguang Liu, Xinhao Li
Based on the panel data of 52 national high-tech zones from 2013 to 2020, we empirically analyze the influence of innovation drive and export pull on the optimization of industrial structure of national high-tech zones and their mechanisms of action. It is found that innovation drive has a positive driving...
Proceedings Article
Research on the Impact of High-tech Enterprises’ Investment in R&D Staff on their Financial Competitiveness
– Panel Data Analysis with Stata
Jie Wu, Xuehang Yu
Taking 2014-2019 A-share listed high-tech enterprises as the research objects, the paper carries out research on the impact of high-tech enterprises’ investment in R&D staff on their financial competitiveness through Stata, the data analysis software. It first uses factor analysis to assign values...
Proceedings Article
The Impact of Mental Simulation on Willingness to Pay for Online Content from the Perspective of Service Engineering
Junfeng Liao, Minru Yang, Yiqing Zeng
This study builds a model by combining the variables such as the duration of mental simulation, content type and impulsive characteristics. On this basis, it uses empirical research methods such as scenario experiment and matched samples t-test to study the impact of mental simulation on the willingness...
Proceedings Article
Prediction of hospital health expenditure based on GM (1.1) grey clustering model
Mengjie Luo
This paper analyzes the current situation of the development of medical and health expenditure in China, and predicts the future development trend of medical and health expenditure in China by constructing GM (1,1) grey prediction model, in order to provide decision-making reference for the government...
Proceedings Article
An Empirical Analysis of the Influence of the Relationship between Government, Business and Villagers on Cash Holding of Enterprises from the Perspective of Financial Engineering
----From the Computer data of Chinese A-share listed companies
Dequan Huang, Junshan Duan
The hometown connection is one of the crucial relationships in China’s relational society. Using the data of A-share listed companies, we examine how hometown connections between corporate executives and local government officials affect corporate cash holdings from the perspective of financial engineering....
Proceedings Article
Model Construction and Empirical Study of China's Automobile Industry and Entrepreneur Confidence Index
Xudong Li, Peiwen Zuo, Wenzhuo Wang
At present, our country's automobile industry is facing the influence and challenges of many factors such as changes in the international environment and rising raw material prices. The development situation is full of uncertainties. Existing data and evaluation methods are difficult to accurately...
Proceedings Article
Study on the Influence of Deep Learning and Artificial Intelligence on Transportation and Mobility Industry and Corporations
Lixiao Liu
This article explores the affect that the rise of AI-based algorithms brought to the whole transportation and mobility industry. Since this industry has such many brunches, this article mainly focuses on taxi/ car-sharing segment. By researching the related journal and documents and using Uber as a case...
Proceedings Article
Kernel Choice in One-Class Support Vector Machines for Novelty Detection
Qinong Tian, Peixi Liu, Tian Wu, Ziyue Chen
This work concentrates on novelty detection, a semi-supervised learning problem concerned with deciding if the new observation is sufficiently different from the ones seen so far. This paper mainly considers a variant of the support vector classification approach, which estimates the contours of the...
Proceedings Article
Study on the Influencing Factors of Tourists' Willingness to Revisit the Forest Health and Wellness Tourism
Linjun He, Changtai Lu, Zhiping Zheng, Weiyi Zhao
As a derivative of health industry, forest health and wellness tourism has proved its positive effect on nature and human body. However, there are differences between forest health and wellness tourism and traditional tourism. It is not only necessary for tourists to obtain high-quality tourism experience,...
Proceedings Article
Comprehensive Delineation of Algorithmic High-Frequency Trading
Shihui Meng, Zhongzheng Wang, Zicheng Tang
This paper reviews past research on high-frequency trading (HFT) and analyzes the impact of HFT on market players. The development prospect of HFT is evaluated considering the relevant regulatory measures. In light of the economic proliferation, HFT has stationed a matured stage through the coordinating...
Proceedings Article
Research on the Stock Price Forecasting of Netflix Based on Linear Regression, Decision Tree, and Gradient Boosting Models
Xinwen Xu
Stock return forecasting has always been a popular research topic in the stock market. This paper adopts three models, including linear regression, decision tree, and gradient boosting approaches, to predict the eighth day's stock return of Netflix stock based on its last seven days' stock...
Proceedings Article
An Empirical Study on the Benefit Correlation Analysis of School and Enterprise Cooperation in Higher Vocational Education
Qianqian Wang, Rui Su
School and enterprise cooperation is the lifeline of vocational education. As early as 2010, the Outline of the National Program for Medium - and Long-term Education Reform and Development (2010-2020) emphasized that the development of higher vocational education must adopt the school-enterprise cooperation...
Proceedings Article
Research on the Application of Smart Technology in China Budget Hotels Based on Quantitative Analysis
--A Case Study of the Vienna Hotel
Zhiyu Zhang, Qifeng Yin, Zixin Huang, Yanhong Liu
Due to the fierce market competition and the heavy impact of Covid-19, budget hotels are facing great challenges. In order to maintain competitiveness, it is necessary for budget hotels to have a smart technology solution system from a customer perspective in order to win customers at a relatively low...
Proceedings Article
Combining big data and statistical principles to analyze the online live broadcast goods market during the epidemic
Research on the Advantages and Disadvantages of Online Live Delivery Based on SWOT Analysis
Zeting Hu, Lihong Du, Lu Shi
The outbreak of the new epidemic at the end of 2020 has led to the economic depression of many physical industries. Among them, the online live broadcast cargo industry, as a new industry, has developed rapidly, greatly promoting China's economic development and solving the employment problem of...
Proceedings Article
Construction and Application of Enterprise Financial Management Sharing Service Center under the Background of Big Data
Shihui Du
Based on the analysis of the characteristics of enterprise financial sharing service center, this paper studies the existing problems, puts forward the effective strategy of building enterprise financial management sharing service center under the background of big data, and gives the specific design...
Proceedings Article
Evaluation of the Impact of Human Resource Innovation Performance Based on Regression Analysis
Yuhong Bai
In order to improve the ability of dynamic quantitative evaluation of the impact of human resource innovation performance under the background of high-yield human capital, this paper puts forward an evaluation model of the impact of human resource innovation performance based on regression analysis....
Proceedings Article
A study of human resource management competency model based on data science
Kang Wang
In this paper, word frequency statistics of HRM competency factors in related literature were conducted, and high-frequency competency factors were selected as HRM generic competency factors, and other data science competency factors were added by analyzing new requirements of HRM personnel through data...
Proceedings Article
Research on the Criminal Recidivism Prediction Based on Machine Learning Algorithm
Jiaxin Zhang
Criminologists and social security personnel around the world have found that the risk of released criminals is much higher than that of people who have not committed crimes, and preventing people with criminal records from re-committing crimes should be one of the strategic priorities of social crime...
Proceedings Article
Panel regression method based on Stata analysis of impact of technology innovation and human capital on enterprise value
Zhuo Sun, Jianhua Gou
This paper is to test applicability of panel regression method on economics, and study the impact of technology innovation and human capital on enterprise value. Firstly, we built a model to describe the relationship of above factors. Then, panel regression method based on Stata was applied for analyzing...
Proceedings Article
Research on risk transmission mechanism of Chinese A-share industry under COVID-19 based on VAR model
Zhichao Li
This article uses Python to implement the VAR model to construct the volatility spillover effect of industry sub-index merged by Shenwan's first-class classification. The systemic financial risk transmission relationship among different industries of Chinese A-share listed companies under the background...
Proceedings Article
How to use big data and spatial econometric model to explain the high-quality development of western China?
Feiliang Niu, Haifeng Yu, Gulisun Aisa
Based on the western region from 2013 to 2020 in 11 provinces (except in Tibet) panel data, build high quality development index evaluation system, information entropy to explore the western region development, by calculation and using spatial econometric model analyzes the upgrading of human capital,...
Proceedings Article
Research on the Gold Price Forecasting Based on Machine Learning Models
Yiqi Xin
In recent years, time series data analysis has been attracting much attention and can be applied to financial forecasting. As gold market can be used to manage investment risk, many methods that focus on time characteristics have been introduced to predicting the gold price. This study attempts to use...
Proceedings Article
Research on Human Resource Management Performance Evaluation Based on Entropy Weight TOPSIS Method
Li Li
In order to improve the accuracy and comprehensiveness of performance evaluation results, this paper proposes a human resource management performance evaluation method based on entropy weight TOPSIS. Establish a data analysis platform for human resource management to provide data basis for performance...
Proceedings Article
Research on the Influence Mechanism of Open Source Projects using Python and Stata
Xincheng Wu, Yaqi Wang
As a successful practice of open innovation (OI) in software field, open source community provides a new and sufficient impetus for the development of soft-ware industry with increasing technology intensity. Community influence of open source projects is not only an important indicator to measure project...
Proceedings Article
Prediction and Analysis of Regional Economy Based on Grey Prediction Model GM (1,1)
Yuanshen Wang, Hao Qi, Yue Yang, Zhuohang Qin, Guoqing Meng, Yihang Xia
In recent years, China's economy has developed rapidly and made many achievements. However, the economic development of China's various regions is uneven, and the gap in per capita GDP is large. Therefore, each region needs to formulate different development plans according to its own economic...
Proceedings Article
A Study on the Relationship between Internet Development and Urbanization Process
Zihan Cui, Zhaoqi Peng
With the continuous development of China's economy, the process of urbanization is accelerating. And the Internet, as an emerging technology developing rapidly, has penetrated into all aspects of economic development, and has an inescapable effect on the construction of urbanization. Therefore,...
Proceedings Article
Research on the influence of Internet dual embedding on women's entrepreneurial ability
Jingning Li, Noor Hazlina Ahmad
In the context of" Internet+ mass entrepreneurship and innovation ", the academic circles have not reached an agreement on the Internet power effect of female entrepreneurship, mainly due to the lack of micro mechanisms to explore the direction, path and boundary of Internet-enabled female...
Proceedings Article
Exploring Machine Learning's Application in Online Real Estate Marketplace
Zixuan Zhao
Due to the COVID-19 pandemic and the aggressive fiscal policy by the government, the US real estate market witnessed one of the biggest price jumps in history. A significant increase in both direct and indirect economic activities happened as a result. Our interest is to explore the opportunity of applying...
Proceedings Article
Research on the impact of the finance structure on innovation investment in Chinese Corporation
Jiedong Zhang
In order to explore the potential relationship between the innovation investment and the enterprise financial structure, the work gathered the related data, using KMO and Bartlett's Test to test whether the factors tested could be used in the following factor analysis, and principal component analysis...
Proceedings Article
Study on the main points of eco-environmental management during engineering construction
Weijie Xu
With the progress of society and the development of the economy, the development level of engineering has been continuously improved and strengthened, which is particularly important for promoting the construction of China's nationality and the construction of the Belt and Road. The development...
Proceedings Article
Does Transnational Traffic Effects Bilateral Trade Exceeding Political Trust: Evidence from China-Pakistan Traffic
Xiao Feng
This paper uses Cox Proportional-Hazards Model, analyzes transnational traffic and political trust ’s influence on China and Pakistan bilateral trade. Results show time, political consistency and culture identity have little hazard on bilateral trade; traffic accessibility, transportation construction...
Proceedings Article
Valuation of Internet companies based on user resources perspective
Ming Qian, Jiali Li
User resources are an important factor in measuring the market position as well as the competitiveness of Internet enterprises, and are the main source of the value of Internet enterprises. This paper overcomes the shortcomings of traditional valuation models and constructs a new real option method based...
Proceedings Article
Analysis of the Development Level of Chinese Public Libraries
Based on Factor Analysis and Cluster Analysis
Yiwei Sun
Public libraries are an important part of the construction of national public facilities, and to a certain extent reflect the level of economic and cultural development of the region. Therefore, a well-established analysis of the development level of Chinese public libraries has an important impact on...
Proceedings Article
Analysis on the influencing factors of College Students' irrational consumption
Junfeng Liao, Xinyuan Zhang
With the rapid development of modern technology, economy and Internet, social commodity life is increasingly rich and colorful, among the various consumer psychological behaviors, the proportion of irrationality is also increasing. This research chooses to explore the impact on irrational consumption...
Proceedings Article
Analysis of Shanghai Composite Index Yield Based on Stock Volatility
Ziyu Xu
His paper selects the data of the Shanghai Composite Index from September 2011 to September 2019 in the Guotai Junan database, and divides the received data into four groups according to stock price volatility. The group with the highest share price volatility is used to represent the high volatility...
Proceedings Article
The Research on the Prediction of VIX Index Based on the Machine Learning Method
Ke Chen
As a barometer of quantitative investment, the volatility and future trend of VIX index can provide a reference for investors. This paper uses the data of CBOE from 1990 to 2022 to analyze its data characteristics. It finds the VIX index can be divided into two blocks, a flat zone and a rising zone....
Proceedings Article
Bitcoin Trading using LSTM
Houhan Lu
Bitcoin is a high-risk and high-yield investment, and in recent years, more and more investors have begun to pay attention to Bitcoin, but its riskiness has deterred many. However, the data over the past few years has continued to show that Bitcoin is exceptionally profitable, and holding Bitcoin for...
Proceedings Article
The Research on the Prediction of Cryptocurrency Based on Linear Regression and LSTM
Feng Ding
As the growing interest of investment on Cryptocurrencies and the huge volatility of their price, a need for scientific model to predict the future price is growing. In this context, the paper uses linear regression and LSTM model to predict the price of Bitcoin and Ethereum. The result shows that the...
Proceedings Article
Research on the relationship between sharing behavior and turnover intention in WeChat Moments with organizational identity as a mediating variable
Jing Xiao, Zhang Sun, Ermei Zhang
The employee turnover rate has significantly affected the stability of the organization. Because human behavior is elusive, for managers of enterprises, maintaining the stability of the organization and minimizing the loss of turnover has become one of the important contents of managers' work. Based...