Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Combining big data and statistical principles to analyze the online live broadcast goods market during the epidemic

Research on the Advantages and Disadvantages of Online Live Delivery Based on SWOT Analysis

Authors
Zeting Hu1, *, Lihong Du2, Lu Shi3
1Rocket Force University of Engineering, Baqiao District, Xi’an, Shaanxi, China
2Rocket Force University of Engineering, Baqiao District, Xi’an, Shaanxi, China
3Rocket Force University of Engineering, Baqiao District, Xi’an, Shaanxi, China
*Corresponding author. Email: 452297662@qq.com
Corresponding Author
Zeting Hu
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_130How to use a DOI?
Keywords
Big data; Principles of Statistics; SWOT analysis; Webcast; COVID-19
Abstract

The outbreak of the new epidemic at the end of 2020 has led to the economic depression of many physical industries. Among them, the online live broadcast cargo industry, as a new industry, has developed rapidly, greatly promoting China's economic development and solving the employment problem of some people during the epidemic. This paper uses big data to analyze the marketing data of each major live broadcast platform during the epidemic, analyzes the deep meaning behind the data in combination with statistical principles, and finally uses SWOT analysis method to study its advantages and disadvantages, and puts forward corresponding countermeasures and suggestions for the development of contemporary online live broadcast with goods.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
978-94-6463-102-9
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_130How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zeting Hu
AU  - Lihong Du
AU  - Lu Shi
PY  - 2022
DA  - 2022/12/29
TI  - Combining big data and statistical principles to analyze the online live broadcast goods market during the epidemic
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1263
EP  - 1274
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_130
DO  - 10.2991/978-94-6463-102-9_130
ID  - Hu2022
ER  -