Bibliometric research on brand reputation and brand crisis theory
Authors
Siruo Fang1, *, Gangping Feng2, Xiaolu Liu3
1School of Guangzhou Huashang Vocational College, Guangzhou city, Guangdong province, China
2School of Guangdong University of Technology, Guangzhou city, Guangdong province, China
3School of Guangdong University of Technology, Guangzhou city, Guangdong province, China
*Corresponding author.
Email: ritafang07@126.com
Corresponding Author
Siruo Fang
Available Online 29 December 2022.
- DOI
- 10.2991/978-94-6463-102-9_110How to use a DOI?
- Keywords
- brand reputation; brand crisis; bibliometrics; knowledge graph; visualization software
- Abstract
This paper uses visual software such as Price law and Citespace to search for brand reputation topics, brand reputation and brand crisis keywords, the relationship between brand reputation and brand crisis, and the relationship between the two and other fields were analyzed by quantitative statistical method. At the same time, the author’s frequency, high citation frequency is analyzed by using NoteExpress document management software, and time zone is analyzed by using visualization software such as Citespace, study on brand reputation and brand crisis.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Siruo Fang AU - Gangping Feng AU - Xiaolu Liu PY - 2022 DA - 2022/12/29 TI - Bibliometric research on brand reputation and brand crisis theory BT - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022) PB - Atlantis Press SP - 1057 EP - 1064 SN - 2589-4900 UR - https://doi.org/10.2991/978-94-6463-102-9_110 DO - 10.2991/978-94-6463-102-9_110 ID - Fang2022 ER -