Study on the Influencing Factors of Tourists' Willingness to Revisit the Forest Health and Wellness Tourism
- DOI
- 10.2991/978-94-6463-102-9_125How to use a DOI?
- Keywords
- Forest health and wellness tourism; Revisiting intenton; Structural equation model; data analysis
- Abstract
As a derivative of health industry, forest health and wellness tourism has proved its positive effect on nature and human body. However, there are differences between forest health and wellness tourism and traditional tourism. It is not only necessary for tourists to obtain high-quality tourism experience, but also necessary to establish their correct and in-depth understanding of forest health and wellness tourism. Based on the cognition-affection- conation theory, this paper studies the factors that affect tourists’ revisiting intention of forest health and wellness base. The results show that: (1) The cognition of forest health elements has a positive effect on destination trust, anticipated joy and revisiting intention; (2) Destination trust and anticipated joy mediate cognition and revisiting intention; (3) In the case of mediation, the direct effect of cognition on revisiting intention will be weakened to be insignificant. This research conclusion will provide some opinions for the daily publicity and popular science education of the forest health case base, so that it can better improve the tourism quality of the forest health case base.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Linjun He AU - Changtai Lu AU - Zhiping Zheng AU - Weiyi Zhao PY - 2022 DA - 2022/12/29 TI - Study on the Influencing Factors of Tourists' Willingness to Revisit the Forest Health and Wellness Tourism BT - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022) PB - Atlantis Press SP - 1210 EP - 1220 SN - 2589-4900 UR - https://doi.org/10.2991/978-94-6463-102-9_125 DO - 10.2991/978-94-6463-102-9_125 ID - He2022 ER -