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This study mainly analyzed how WeChat monopolies the social media market in China. Tencent used many marketing strategies to develop WeChat, for example, the Red Pocket function was cooperating with Chinese New Year to promote; and this also helped WeChat Pay to spread because the Red Pocket is Foot-in-the-door...

Tencent has changed from a small company to an international company with billions of dollars in assets. This article further discusses Tencent’s overall development and Tencent’s business decisions by analyzing Tencent’s marketing strategy. This paper will further analyze Tencent’s strategies by referring...

This article applied the novel quantile-on-quantile regression model (QQ) to reconsider the impact of fiscal education expenditure on China’s economic growth. It focuses on a sample of 510 consisting of 51 first- and second-tier cities of China from 2010 to 2019. The empirical results are as follows:...

In the continuous development and progress of modern society, under the new media as the spread of emerging power, to a people's spreading news and some spiritual power. But the development of new media, its disadvantages are also gradually revealed. For college students, life cannot leave the new media,...

In this paper, the stock price and return rate of Vanke Group are modeled by GARCH model, and the fitting effects of GARCH model, EGARCH model and ARMA-EGARCH model are used and compared respectively. Through the comparison of AIC criteria, ARMA-EGARCH model is selected, and serves as the final model...

In recent years, with the development of new media, the micro-blog, WeChat, QQ, Q&A community and other pan-network products have become the main way for network users to exchange information. These new media platforms are convenient for users, but followed with obvious information ecological problems,...

With the rapid development of the Internet era, traditional media such as radio dramas, newspapers, weekly magazines, etc. have gradually reduced their influence on the public. And new media platforms are flooding in and entering people’s field of vision. The development of social media infuses the modern...

User stickiness is crucial to the growth of live video streaming platforms. The broadcaster is the most important individual in a live video platform, and this study explores the formation mechanism of user stickiness based on the professionalism of the broadcasters. An online survey was conducted in...

With the higher education of our country has turned into the development stage of popular, more and more young people can enter the universities for further study, the scale of internal student is expanding constantly, and at the same time, the undergraduates group of psychological problems and the psychological...

As the new media era arrival, new media such as blog, Weibo, WeChat and QQ provide convenient and fast access to information for the people, and also has become a hotbed for the breeding and rapid spread of rumors in cyberspace. Based on the analysis of the characteristics of Internet rumors in the new...

This paper takes the junior students majoring in geography science of K university in Guizhou province, China as the research objects. Firstly, it has investigated the skills requirement of junior normal students majoring in geography of K University in Guizhou province. Taking the curriculum outline...

Cell phone internet influence on undergraduate’s examination score is an important research issue in the education field in universities. The panel data model of cell phone internet influencing on undergraduate’s mark is built based on the theory of probability and statistics. Data of undergraduate studying...

At present, there are many problems in the guidance of classroom teaching value in colleges and universities, and the intervention of computer-related technology is helpful to solve the problems. QQ, WeChat and other platforms were used to distribute online questionnaires with the theme of "Changes...

Presently computer networks interaction has become increasingly important in the interaction of teaching and learning. Most of the universities and colleges in China have accomplished the hardware construction of internet networks. But for some reasons, it is rather difficult to build up teaching interaction...

The LAN usually hides internal network structure by NAT to share a public IP address in the internal network, and thus it is hard to locate the source host precisely distributing sensitive information for a large-scale information monitoring system by analyzing the intercepted packets. So it is hard...

Social Network Service (SNS) includes QQ, Facebook, Twitter, Blog, etc. Studies show that in the complex network, 20% of nodes with degree accounted for 80% of total degree. So the importance of each node is very different in the network. Many researchers dedicated to studying of complex network centrality,...

Huangmei cross-stitch is one of the traditional handicrafts of Jingchu area in China. Huangmei cross-stitch, also called shelf cross and cross stitch. Because of its unique artistic style and charming pattern, Huangmei cross-stitch was took to be included in the first batch of National Intangible Cultural...

With the large-scale use of QQ and WeChat users, WeChat mini-programs have also followed, gradually entering our field of vision, and the benefits brought by cloud technology have made the development of mini-programs more active. In the face of an era full of information, computer technology is constantly...

Precisely estimation of Cat-loss is not only the foundation of risk analysis, but also the premise of product design and the practice of insurance compensation. The law of large numbers generally assumes risks have normal distributions, which reduces the accuracy of damage assessment and influences the...

Using niche theory, this study investigated the competition between WeChat and QQ through the satisfaction and satisfaction opportunities obtained from these two social media platforms. This study used an online questionnaire survey, and 670 valid questionnaires were collected in China and South Korea....

During the COVID-19, China’s Ministry of Education opened 22 online teaching platforms, providing over 24 thousand courses in total, so that all the students in the country can attend classes at their homes. This paper introduces how the author uses MOOCs network platforms and other teaching tools, as...

Traditionally it is widely acknowledged that there are gender differences in using language. Nowadays with the development of network, computer as a communication medium has attracted users around the world due to its convenience and efficiency. The problem is proposed whether gender differences in the...

In the heyday of network sites (e.g. Weibo, Wechat, and QQ), a music platform called NetEase Cloud Music unprecedentedly dominated in competitive markets in China. The success of NetEase Cloud Music is related to its social function, which is related to the concept of Ellison (2013) for social network...

With the rapid developments of various online social media, more and more users like to post their lives and work on social media, and the disclosure of self-information on social media has attracted widespread attention from scholars. Whether it is foreign Facebook, YouTube, or domestic WeChat and Weibo,...

Based on the rapid development of internet and education, online education platforms have also followed the pace of the times and achieved great success, among which Rain Classroom, Tencent Classroom, Learning Pass, MOOC and other platforms are almost mandatory for educational institutions to use during...

The purpose of the empirical research is to take advantage of network ethnography method to acquire the statistics of the entrepreneurship training need of rural migrant workers, which are based on online communication record from their We Chat and QQ records. In addition, with a panel interview about...

This study investigated students’ perceptions of their interactions in peer review groups in an ESL (English as a Second Language) business writing course supported by network platforms: QQ, Tencent Classroom and Tencent Meeting. To eliminate the reluctance in commenting on peers’ writing under Asian...

With QQ instant messaging tool is widely used in contemporary college population, QQ group notifications is changing greatly influenced the thinking and behavior of contemporary college students. How to effectively be used of QQ to ideological and political education, is the ideological and political...

From the current stage, setting up the second classroom in terms of college mathematics can not only play a supporting role, but also enhance the interaction between teachers and students through the use of instant messaging tools such as QQ and Wechat. It is no longer confined to the traditional infusion...

From origin and development of Chinese Universities online welcome, this paper introduced online welcome from the initial single-platform network systems, to today's micro-blogging, micro letter, QQ group, BBS forum, orientation network systems, orientation site, Baidu Post Bar and other species carrier....

In recent years, with the rapid development of wireless mobile network and smart phone operating systems, various social software based on wireless Internet has emerged one after another. Current popular social software such as QQ and WeChat have become important tools for people to meet new friends....

Mao Zedong’s “Speech at the Yan’an Forum on Literature and Art” in 1942 and Xi Jinping’s “Speech at the Forum on Literature and Art” (hereinafter referred to as the two “Speeches”) in 2014 are two glorious Marxist literature and art theoretical guidance documents. Under the illumination of the spirit...

How to carry out online teaching and ensure the teaching quality under the influence of COVID-19 is a difficult problem and challenge for colleges and universities. Taking the online teaching of “operating system principle” course in Kunming University as an example, this paper combines online SPOC autonomous...

On the analysis of English teaching reform and mobile learning, the paper attempts to integrate the interactive functions of WeChat to explore and construct an interactively mobile teaching mode based on WeChat under the constructivist theory. Compared with QQ and blog, WeChat has more powerful functions...

An SIS information dissemination model is studied based in social network. QQ and WeChat are employed as the carrier of information dissemination. We assume that uninformed individuals can get information from either their informed QQ friends or their informed WeChat friends, and the relationship between...

According to the characteristics of college physics courses, this paper has carried out teaching design and practice for online courses of college physics. In the teaching process, it has realized the integration of online teaching and modern technology based on multi platform collaboration, relying...

This paper the college students in Changchun area as the research object, such as weibo, WeChat, QQ instant social network platform, for example, using the method of literature, questionnaire, interview method and statistical analysis, this paper discusses the college students' social media usage and...

This paper examines the source and deduction process of the time of “Minor New Year” through poetry literature. According to the Compilation of Chinese Local Chronicles and Folklore Materials (《中国地方志民俗资料汇编》) [1], this paper summarizes the time of “Minor New Year” in various regions of China and the regions...

The supernormal growth of QQ has outdistanced all the expectations and the number of users has reached up to 780 million till the end of 2012. At the same time, QQ causes several intractable issues, such as generating huge traffic, especially for the great video traffic. However, owing to proprietary...

As one important language, English is learned by the largest number of people and attached the greatest importance to in China except mother tongue. For a long time, children spend a lot of time learning English but with low efficiency in China. Through one-to-one tutoring on QQ platform, children can...

With the higher education of our country has turned into the development stage of popular, more and more young people can enter the universities for further study, the scale of internal student is expanding constantly, and at the same time, the undergraduates group of psychological problems and the psychological...

While “xiaonian (the Chinese minor new year)” is one of the important Chinese traditional festivals, its date is not nationally unified. This essay therefore summarized “xiaonian” time and the regions where the “xiaonian” time has evolved recorded in Compilation of Chinese Local Chronicles and Folklore...

COVID-19 Epidemic broke out in 2020. Online teaching was adopted by teachers. Due to the change of teaching mode, the teaching design should be changed accordingly. Online teaching during the epidemic was a kind of distance teaching which used more teaching methods and platforms than MOOC and SPOC. Three...

The promulgation and formulation of ordinances on apparel system in past dynasties are not only the factors restricting clothing culture, but also the factors promoting clothing culture. The enactment of the ordinances on apparel system of the Republic of China is the inheritance of the Chinese costume...

With the increase of frequency users use network, the impact that network influenced on the psychological development is more and more big, especially the character interaction. In this paper, the principle and the theory of computer psychological measurement system has been used, the comprehensive analysis...

The use of Information Technology (IT) is largely determined by the understanding of technical terms in the IT field. IT terms in educational texts come from English which are used to support the learning process in the IT field. Determining the translation method for IT terms need to consider the category...

Regarding the digital resource services of university libraries under the COVID-19 pandemic as the research object, this paper aims to explore the digital resource service methods of university libraries under the circumstance of public health emergency and improve the service of university digital resources....

Online Presentation-Assimilation-Discussion (OPAD) is a new type of internet-based teaching mode. The purpose of this paper is to study students online learning behaviors based on OPAD mode. It mainly focuses on how students’ feelings and attitudes toward the online learning influence their learning...

The purpose of this paper is to understand undergraduates’ views on based-SNS (Social Networking Sites) communication modes and teacher-student relationships in Chinese universities in the internet era. We investigated 420 undergraduates from four universities in Western China by semi-structured interview...

With the fantastic spurt of science and modern technology throughout the world, employing statistical techniques as the guidance of investment has become a new trend in finance field. R software is providing us a scientific platform for effective investment. Using R software as a basic tool, this paper...