With the outburst of pandemic, the global economy is under influence, especially China’s economy with its strict pandemic policies. An important section, real estate section, is impacted significantly. China’s real estate market holds a paramount role in China’s economy with its multiple utilities and...

This paper describes an experiment examining the effectiveness of evidence-informed policy to regulate fast food consumption. We reviewed existing literature on public health policies that target unhealthy products, mainly focusing on evidence-based policies. During a 6-month field experiment, health...

This paper is a survey on the efficiency and financial distress of bankrupt institutions. This paper is divided into three parts: theoretical summary, empirical literature summary and discussion. A total of 11 papers on bankruptcy and financial distress are extracted and summarized, and the most important...

With the rapid development of the Internet economy in China, e-commerce in China is also growing and changing, and more and more consumers are shifting their shopping locations from offline to online. The increasingly better living environment has made impulse buying common, attracting the attention...

As it known that Fama and French proposed the five-factor model in 2015 and has been widely discussed by scholars and public. Being an emerging market, studying the Chinese stock market is of crucial importance, and Fama-French 5-factor model can be a very typical and effective tool for stock market...

Historically, financial crises have crippled individuals, businesses and global economies; identifying prospective threats accurately can mitigate their repercussions. This paper examines the annual economic statistics in fourteen developed countries from 1870 to 2008. We demonstrate the variations of...

In recent years, the demand for organic products has been on the rise, and consumers are increasingly interested in purchasing organic food products due to their perceived health benefits and environmental advantages. While the organic food industry has experienced significant growth in recent years,...

With the rapid development of science and technology, electronic products have been produced much more than before, and they are used more and more widely. In addition, a great number of characteristics that electronic products have, such as large quantity, fast production, complex composition and structure,...

This review deepens our understanding of how COVID-19’s mandated digital channel adaption has impacted social media marketing’s ability to build brand equity. We suggest a conceptual framework based on an extensive literature study that addresses the following research question: How does Social Media...

Stocks have become an indispensable part of people’s lives. There are many trading strategies used in trading and investment, among which Bollinger band mean regression trading strategy is a popular one. This article focuses on using this strategy to analyze several leading stocks and partially test...

With short videos becoming one of the main subjects of social media, how to promote user engagement in social media videos has become a widely discussed topic. This paper reveals a relationship between captioning and viewer comprehension, and the degree of input to the creator, and combines the two with...

With the development of the Internet and the increasing maturity of computer programming technology, the use of computer programming combined with mathematical models, which can assess the risk and return of financial markets, thus predicting the future market direction became a popular topic of interest....

In everyday life, businesses use a variety of methods to maximize their benefits. Consumers can also use a variety of channels to learn about the best purchase options that will allow them to reduce the exchange of benefits. In this case, price promotions are one of the sales tools that are often used....

Online shopping is becoming increasingly popular, and the use of the Internet by older people is also increasing at an alarming rate. The elderly group is becoming an important potential market for e-commerce. In order to conduct a deeper analysis of online shopping behavior and attitudes, this paper...

The research aims to investigate the mean-reversion strategy for three types of bonds: government bonds, corporate bonds, and municipal bonds. The analysis is based on 10 different bonds for each type. The descriptive statistical analysis includes computing the mean, standard deviation, skewness, kurtosis,...

In recent years there has been a growing perception among investors that there is a huddle of institutional investors in A-shares. To investigate this problem this paper applies a modification of the classical LSV model, which studies herd behaviour, to the industry level. By analyzing the data of open-end...

Through a replication analysis, this paper continues to explore the impact of Australia’s monetary policy on the foreign exchange market. The data references are drawn from the same financial literacy literature as the Reserve Bank of Australia (RBA) and Datastream by Thomson Reuters/Refinitiv. In addition...

Under the background of the rapid development of communication and science and technology, every move of enterprises is exposed in the eyes of consumers, and their sense of responsibility on social is also concerned by consumers. At the premise of knowing the impact of corporate social responsibility...

Almost all businesses in the market providing goods or services need to make advertisements. With the development of technology, different forms and types of advertising were appearing in our life. Business wants to gain the most effect from the money they paid. Therefore, marketers would investigate...

Green finance, as the name implies, is inseparable from green industries such as environmental protection, energy conservation and low carbon, and since the 21st century, it has become the consensus of the international community to develop a low carbon economy and seek sustainable development. These...

Multi-factor stock selection is an important part of quantitative investment. The research on multi-factor stock selection is conducive to rational investment transactions. This paper selects the data of Shanghai 50 Index constituent stocks from April 2018 to March 2023 and relevant stock factors. PCA...

The traditional Chinese medicine industry has received more and more attention in the market. This paper is aimed to gain a deeper understanding of traditional Chinese culture, the traditional Chinese medicine. And provide direction for investors and policy development. This paper based on Fama-French...

A three-factor model for the price of shares which is based on the CAPM was suggested by Fama. Two factors derived from public market information are added: market value (SMB) and book-to-market ratio (HML). Based on the stock data from June 30th, 2018 to May 31st, 2020, this article used a Fama-French...

International trade refers to the exchange of goods and services among different countries. International trade is important because countries rely on other countries for the import of goods that can’t be readily found domestically. If a country specialises in the exports of goods, it may have more supply...

This research essay explores social media’s role in purchasing luxury products by focusing on Louis Vuitton (LV) as a case study. The essay reviews relevant literature on luxury marketing and new media, discussing LV’s historical development and brand message as a leading luxury brand. Then this research...

The change of commodity prices affects people’s lives. House prices have increased over the last 10 years, and more people are prepared to participate in the real estate market. This paper focuses on the influencing factors of housing price. And Examine the elements that influence the cost of the house....

This article presents an empirical study that examines the explanatory power of these two models in asset portfolio management. The study analyzes the daily returns of 16 prominent companies in 11 industries and the SPDR S&P 500 from January 2012 to December 2021, using ordinary least squares regression...

The momentum effect is one of the most typical market anomalies. Momentum methods are frequently employed in European nations, but less so in China’s local market. The performance of the momentum effect in the domestic stock market as well as the similarities and variations between domestic and overseas...

Nowadays, luxury has gradually become popular and become a part of people’s life. Especially after the COVID-19 pandemic, the marketing model and strategy of luxury are particularly important. A brand’s marketing mode represents its brand characteristics, so each brand’s marketing methods are different....

In today’s society, the popularity of small-size clothing has brought “body shame” and “body anxiety” for most women. This also makes most women lose themselves and develop in an unhealthy direction. The emergence of inclusive clothing has alleviated women’s anxiety, brought confidence to women, and...

The luxury market is usually inseparable from the objective economic situation. While China’s economy flourished after the reform and opening up, it inevitably brought about the expansion of the luxury market at home. With the development of science and technology and the economy, the period of the savage...

Luxury brands have long recognized the potential of expanding their reach beyond traditional product lines. Brand extension into the hospitality industry allows them to offer their customers a complete luxury lifestyle experience, increasing brand loyalty and attracting new consumers. One prime example...

With the deepening of national industrial transformation as well as the rapid growth in digital technology-related fields, the digital economy has been developed at high speed and accelerated the integration of sports consumption and digital economy development. This study adopts textual analysis and...

For hundreds of years, people worldwide have been consuming luxury goods. With the in-depth implementation of world economic integration, people’s consumption power is constantly improving, including those in less developed countries and regions. Coupled with the continuous increase in population and...

The luxury goods industry has been one of the hardest-hit sectors during the COVID-19 pandemic. Using LVMH as a sample, this article examines the sales of luxury goods during the epidemic and the luxury goods group’s sales strategy in the post-epidemic era. The article takes fashion and leather products...

In the wake of the 2008 Wenchuan earthquake, Canon discovered that a large number of folk artisans who knew the language and history of the Qiang people had been killed and countless Qiang cultural heritage destroyed. As a result, Canon decided to use its core imaging technology to help preserve intangible...

The modern finance industry has many challenges to handle, so advanced tools are applied to assist people in trying to find a solution to those complex problems. Machine learning is a powerful tool that can help researchers tackle difficult issues, including those in the financial industry. In this paper,...

The RE business is China’s core industry, and CFLD is a representative firm in the Chinese RE sector. China has implemented several laws for RE firms as part of its recent economic reform and measures to avert systemic risks. The “three red lines” strategy is one of the most well-known. The policy has...

Fama-French model is a classic model for predicting stock returns. This paper proposed a new quantitative trading strategy based on the classic multi-factor selection strategy and the Fama-French three-factor model. The strategy uses the model to extract the intercept term in its fitting model. The study...

After nearly ten years of development, China's stock market has become mature. During the decade of rapid development of the Chinese stock market, the prices of stocks have been undergoing constant changes. The pharmaceutical industry, a large segment of the Chinese stock market, has seen its stocks...

In recent years, Premier League has become more and more popular and has become one of the most influential football leagues in the world. This study will use the SWOT analytical method to analyze the economic development of the Premier League from both internal and external aspects. Manchester City...

Based on the panel data of 42 listed banks from 2010 to 2020, this paper uses the individual fixed effect model to study the impact of interest income on bank ROE, taking the percentage of interest income to turnover as the analysis object, and carries out empirical test on this basis. It shows that...

The rapid development of the global economy has made mergers and acquisitions a powerful tool for companies to expand rapidly, acquire fresh assets quickly, and enter new fields. With China’s socialist market economy becoming increasingly sophisticated and the financial market full of vitality, domestic...

An unexpected, sharp decline in stock prices over a short period of time is known as a stock crash. A significant catastrophic incident or the economic crisis may have a side effect that causes stocks to collapse. This can also be due to widespread public anxiety about a stock fall, which leads to panic...

A common notion of consumer behavior is the more choices, the more economically rational. However, this study challenges the extent to which the notion is valid because in the field of standard economics, it is a valid assumption. Humans have been concluded according to previous studies to be faced with...

Information is the cornerstone of decision-making process, as consumers’ choice of a product or service mainly based on the information they receive or collect. The internet has flooded and overwhelmed consumers with tons of miscellaneous information, causing information overload. Personalization is...

With the globalization of the economy, cross-cultural marketing communication has become an inevitable trend in the world. As one of the earliest coffee brands to enter China, Nestlé Coffee has deeply impressed consumers with its high quality and effective brand marketing communication strategies. It...

In recent years, people’s interest in healthy drinking has gradually increased and the market for low-proof fruit wines is growing rapidly. As a new and fashionable product, the market for fruit wine has much room for development. This study takes the Weifang fruit wine market as an example and investigates...

The rapid development of social media platforms and digital technology provides individuals with advantages to access information, but it also creates information cocoons in the meantime. The purpose of this paper is to discuss the influence brought by information cocoons in this age of information explosion...

As society continues to develop, financial markets are becoming more and more sophisticated. The floating of share prices will also increasingly affect the development of society. Due to the complexity of the market environment, many factors can have an impact on share prices, even to the extent that...

With the development of technology, the speed of data reconnaissance has accelerated. It will cause greater losses if there are potential spokesperson issues. We use regression analysis to study the impact of spokesperson types on brand image and the role of spokesperson credibility. It is beneficial...

With the development and popularization of internet technology, short video social platforms are playing an increasingly important role in our consumption decisions, and the production of short video content has to some extent promoted the development of platform economy. Based on this background, this...

The Grand Canal, a jewel in the history of Chinese civilization, has been fully navigated for the first time in a century in 2022. How to measure the impact of this natural resources on the development of the riverside counties’ economies and explore the mechanism in order to better utilize it is an...

His paper’s research inquiry pertains to the implications of the Institution-Based Theory (IBT) and the Resource-Based Theory (RBT) on Multi-National Enterprises (MNE) and International Business (IB). This study examines the impact of International Business Transactions (IBT) on Foreign Direct Investment...

The restaurant industry has increasingly relied on the development of the Internet and mobile apps in recent years. Diner tends to make decisions based on restaurant information and customer reviews on apps, while merchant also focuses on customer reviews to improve the quality of service and attract...

The continuous development of the Internet platform economy has not only profoundly affected the economic operation, but also changed people’s lives. In this process, many problems have emerged, and the big data “killing” has become one of the heated discussions. Due to the particularity of the market...

The world is now gradually entering the era of digital economy, and the wide application of digital economy not only profoundly affects the transformation and upgrading of traditional industries and gives rise to new industries, but also promotes the adjustment of government macro policies to a certain...

The technical standard of an enterprise is an organic whole containing all the standards of the whole process in the enterprise following certain internal linkage, which is the technical basis for the production, operation, and management of the enterprise, and is the core of the enterprise standard...

A scientific and reasonable evaluation system is vital to the continuous optimization of the business environment. Through the analysis of the changes of the new World Bank business environment evaluation system, China should attach great importance to and strengthen compliance management, ESG management,...

Capital structure is regarded as the combination of debt and equity firms use to finance operations and investments. The choice of capital structure significantly impacts a company’s cost of capital, profitability, and risk profile. Among a series of factors that affect capital structure, this paper...

This article mainly studies the development and research strategies of rural life insurance in Shandong Province. Through research and analysis, life insurance is becoming increasingly popular in rural areas, making it easier to sell. The importance of rural life insurance is determined by consulting...

China’s macroeconomic situation significantly impacts the country’s stock market. The Chinese economy has been experiencing a slowdown in recent years, with GDP growth rates falling from double digits to around 6%. This has led to a decrease in corporate profits and a decline in investor confidence,...

Two-sided platforms are platforms that connect multiple groups simultaneously and benefit from interactions between those groups. Xiaohongshu and Douyin are typical two-sided content platforms. This paper is concerned with the marketing strategies of such content two-sided platforms and uses the 4P model...

In the case of China, the process of global financial integration is gradually accelerating, and with the opening of trading channels such as the Shanghai-London Stock Connect and the Shanghai-Hong Kong Stock Connect, China is facing more significant cross-border financial risk shocks. Therefore, an...

Small and medium-sized airports are increasingly becoming an important part of China’s civil aviation industry. The role of small and medium-sized airports in local economies has increasingly become the focus of local attention. Unlike large airports that can build airport economic zones, the economic...

This article studies the key technical directions and system framework of the new power system technical standard system; This paper studies the effectiveness evaluation of the implementation of the domestic new power system technology standard system; The connotation of the effectiveness evaluation...

This article studies the connotation of the new power system technical standard system; Analyzing and comparing the advantages and disadvantages of evaluation methods for the implementation of domestic technical standard systems from two dimensions: the single standard economic effect evaluation method...

This study considers a two-echelon low-carbon supply chain consisting of a manufacturer and a retailer under different power structures. In response to consumers’ preferences for low-carbon products, the manufacturer invests in emissions reduction, while the retailer engages in low-carbon marketing to...

Enterprises occupy an important position in the national innovation system and play a leading role. At present, we are in the period of tackling difficulties in the construction of the energy internet. Enhancing the independent innovation capability of energy internet enterprises can accelerate the breakthrough...

Small towns in rural areas have abundant resources and different forms of resources, creating different development patterns of small towns with different characteristics. The construction of agriculture, rural areas, and farmers has achieved different achievements with the support of local government...

When firms increase the amount of debt in a situation with corporate tax, the amount of the tax shield and the cost of bankruptcy increase. The tradeoff theory of capital structure states that firms choose their target debt ratio to maximize the value of firms. The problem is that the target can not...

As a flexible and efficient new financial format, P2P lending suffers from breach of contract and lack of trust due to the uneven credit, income, and region of borrowers. Therefore, we plan to use machine learning algorithms to predict the default situation in the P2P market in the future, and compare...

With the continuous development of international trade and the acceleration of globalization, more and more enterprises are participating in international business cooperation and communication, and interpretation plays a crucial role as a bridge for communication. However, in the actual interpretation...

In order to clarify the coupling and coordination relationship and spatiotemporal evolution pattern of transportation, industrial structure, and regional economy, based on the construction of a comprehensive evaluation index system for transportation, industrial structure, and regional economy, the entropy...

Chinese enterprises are urgently implementing green innovation strategies, with digital financial inclusion providing the necessary funds. This study examines the impact of digital financial inclusion on corporate green innovation, using A-share listed private companies from 2013 to 2020. The results...

Some firms have earned an abnormal profit in the long run of perfect competition. However, massive papers have only examined the limitations of the perfect competition models from producer side because they have not considered the perspectives from the behavioral economics. The aim of this paper is to...

This study uses Heilongjiang Province’s agricultural green development as its research object. It builds an evaluation index system for agricultural green development and employs the entropy value method to calculate the proportion of each element to assess the province’s overall level of agricultural...

Based on the data of 96 cities circled in the Yellow River Basin from 2011 to 2019, the authors have measured the comprehensive indicators of urban digital economy in the Yellow River Basin in this paper. By applying fixed effect models, moderating effect models to evaluate the operating mechanism of...

With the proposal of the “carbon peak” and “carbon neutrality” goals, and the implementation of related policies, an increasing number of scholars have conducted research and predictions on energy transition and carbon emissions reduction pathways. This paper examines the latest research progress in...

This paper focuses on the field of enterprise financial risk, and innovatively proposes the application of artificial neural network (ANN) in enterprise financial risk evaluation information system, trying to highlight the superiority of ANN in enterprise financial risk evaluation information system,...

Agricultural product logistics distribution is a complex and comprehensive industry that connects agricultural production and consumers. It represents the value of agricultural products during the distribution process and serves as an integrated application of funds flow, business flow, logistics and...

Online shopping has become one of the main shopping methods for most households and is closely associated with our lives. E-commerce platforms and related industries are growing rapidly and becoming indispensable economic players, creating strong ties with people’s livelihoods, society and the country....

People are always interested in better predicting the future stock price to both earn interest and analysis the future economy. To reach this target, people have made many strategies to predict future trends. However, in the stock market, different industrial sectors will have different characteristics...

Over the past few years, PUGC has emerged as a rapidly growing new type of digital media platform in China and other countries, enabling users to create and share creative content. Bilibili, as one of the most popular PUGC platforms in China, provides a rich source of data for studying the marketing...

Factors that increase the likelihood of a stock market collapse are examined in this study via a review of the empirical literature. We focus on the main drivers relating to the potential for a decline in stock prices, including market factors, variables that are unique to the company, and those that...

2020 is known as the ‘Year of Chinese Podcasts’. With the development of online cultural content and the boom of the ‘ear economy’, the once niche Chinese podcast industry has entered a new stage of explosive growth. Major internet companies are deeply involved in the audio platform, and more brands...

For the strategy choice of producers and transaction (or distribution) centers is whether to invest for quality improvement of agricultural products, the profits matrix and systematic evolutionary game models were built about the supply chain with or without government subsidies, the relationship between...

Big data brings opportunities to enterprise financial management and also faces great challenges. This paper will analyze the role and value of big data in enterprise financial management, take petrochemical industry as an example, combine several types of big data application scenarios to propose the...

This article explores the concept of value in marketing and the distinction between customer value and customer lifetime value. The report introduces the historical debates on value between philosophers and economists and raises the question of how value should be defined and delineated. Subsequently,...

Green finance is an inevitable requirement for promoting high-quality economic development and an important measure to practice the “two Mountains theory”. This paper takes the Green Credit Guidelines implemented in 2012 as the research object to construct A quasi-natural experiment, based on the data...

In recent years, sharing economy has been developing rapidly all over the world. As a new business model, it provides a way to utilize goods or resources without ownership. People can use resources without purchasing them, which reduces people’s use cost and improves the utilization rate of social resources....

Industrial clusters are crucial in promoting the specialised division of labour and aggregation of innovative resources, serving as a crucial pathway for China’s endeavour to become a major manufacturing powerhouse and elevate its industries to the high end of the value chain. Advanced manufacturing...

This study employs the difference-in-differences model as the empirical analysis framework, and selects the annual reports data of 20 listed enterprises in Heilongjiang Province from 2016 to 2021 as samples, in which 10 listed enterprises in manufacturing are used as the processing group, and 10 listed...

This study primarily utilizes data from 60 manufacturing listed companies in the Northeast old industrial base, formulates 8 hypotheses using Stata software, and empirically examines the relationship between tax burden and 8 variables including company size, asset-liability ratio, capital intensity,...

At present, under the situation of increasing complexity of domestic and international environment, the upgrading of China’s manufacturing industry structure is an important task for China to deepen reform and increase new drivers of economic development. In recent years, the scale of China’s outward...

In the process of building a new power system with new energy as the main body and promoting the “double carbon” goal, natural gas power generation plays the role of auxiliary power balance and flexible regulation, since it has the advantages of low emission, fast start and stop as well as flexible regulation....