Research on Low-Carbon Supply Chain Decision-Making Considering Low-Carbon Reputation Under Different Power Structures

DOI

10.2991/978-94-6463-246-0_69How to use a DOI?

Keywords

low-carbon reputation; emissions reduction; low-carbon marketing; different power structures; game theory

Abstract

This study considers a two-echelon low-carbon supply chain consisting of a manufacturer and a retailer under different power structures. In response to consumers’ preferences for low-carbon products, the manufacturer invests in emissions reduction, while the retailer engages in low-carbon marketing to build a low-carbon reputation in the supply chain. Three game models are developed to examine the effects of cost coefficients on investment levels, marketing levels, and profits under different power structures in consideration of the manufacturer and the retailer’s bargaining power. Our findings reveal that the VN power structure is most effective in encouraging both the manufacturer and the retailer to invest in emissions reduction and low-carbon marketing when the cost coefficients are high. When one cost coefficient is high and the other one is low, the emissions reduction investments level and low-carbon marketing level are the highest under the MS or RS power structures. Additionally, when either the emissions reduction investment level or low-carbon marketing level is relatively high, supply chain members earn maximum profits under their dominant power structure. However, when both levels are relatively low, profits are lowest under the VN power structure. These findings offer important management guidance for different supply chain enterprises seeking to build a low-carbon reputation in different circumstances.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaoxiong Huang
AU  - Shimin Zhou
PY  - 2023
DA  - 2023/09/26
TI  - Research on Low-Carbon Supply Chain Decision-Making Considering Low-Carbon Reputation Under Different Power Structures
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 566
EP  - 578
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_69
DO  - 10.2991/978-94-6463-246-0_69
ID  - Huang2023
ER  -