A Study of Consumer Satisfaction in the Fruit Wine Market in Weifang Based on SEM Equations

DOI

10.2991/978-94-6463-246-0_49How to use a DOI?

Keywords

Fruit wine market; consumer satisfaction; SEM structure; SCBS model

Abstract

In recent years, people’s interest in healthy drinking has gradually increased and the market for low-proof fruit wines is growing rapidly. As a new and fashionable product, the market for fruit wine has much room for development. This study takes the Weifang fruit wine market as an example and investigates the current situation of the fruit wine consumption market and consumer satisfaction to find out how satisfied consumers are with the current fruit wine market and what factors are the main influencing factors of consumer satisfaction. This paper explores satisfaction based on models such as SEM structural equations and SCBS, and finds that the degree of influence of each dimension is ranked in order of total effect: organisational marketing > cultural perception > product experience > functional evaluation.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiayi Wu
PY  - 2023
DA  - 2023/09/26
TI  - A Study of Consumer Satisfaction in the Fruit Wine Market in Weifang Based on SEM Equations
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 414
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_49
DO  - 10.2991/978-94-6463-246-0_49
ID  - Wu2023
ER  -