Marketing and Strategy Analysis of Inclusive Clothing

DOI

10.2991/978-94-6463-246-0_31How to use a DOI?

Keywords

Inclusive clothing; Female figure; Marketing strategy

Abstract

In today’s society, the popularity of small-size clothing has brought “body shame” and “body anxiety” for most women. This also makes most women lose themselves and develop in an unhealthy direction. The emergence of inclusive clothing has alleviated women’s anxiety, brought confidence to women, and promoted the progress of the times, allowing everyone to have a variety of possibilities and their own beauty, as well as diversifying the aesthetics of society. And with the globalization of the epidemic, the prevalence of working from home has made everyone pay more attention to the comfort and practicality of clothing. This paper analyzes the market value, consumer groups and marketing strategies of inclusive clothing by combining real-life cases, and concludes that inclusive clothing has a large consumer group, a lengthy market prospect, and the clothing concept can resonate with consumers, and has a high market value in terms of social attention. The trend of inclusive clothing is not obvious now, but the market has a lot of room for improvement. I believe that in a few years, inclusive clothing will be a big hit.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qisen Chen
PY  - 2023
DA  - 2023/09/26
TI  - Marketing and Strategy Analysis of Inclusive Clothing
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 252
EP  - 259
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_31
DO  - 10.2991/978-94-6463-246-0_31
ID  - Chen2023
ER  -