Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

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Study on the Economic Development of Premier League Under SWOT Analysis-Taking Manchester City Football Club as an Example

Authors
Yanwen Chen1, Zhuoxing Li2, *
1Nanjing Foreign Language School, Nanjing, 211006, China
2Research Institute of Economics and Management, Southwestern University of Finance and Economics, Chengdu, 611130, China
*Corresponding author. Email: 1700210748@stu.sqxy.edu.cn
Corresponding Author
Zhuoxing Li
Available Online 26 September 2023.
DOI
10.2991/978-94-6463-246-0_42How to use a DOI?
Keywords
Premier League; Manchester City Football Club; SWOT Analysis; Commercial Sponsorship; Organizational Management
Abstract

In recent years, Premier League has become more and more popular and has become one of the most influential football leagues in the world. This study will use the SWOT analytical method to analyze the economic development of the Premier League from both internal and external aspects. Manchester City Club, as the representative of the Premier League giants, will be used as the analysis object many times in this article. In the central part of the research, this study first analyzes the operation mode and advantages of club funds in Manchester City and then focuses on the analysis of the economic benefits of the Premier League based on the SWOT model, including the economic strengths and weaknesses of the internal development of the Premier League, the opportunities and threats of external development. The results show that the success of the Premier League is caused by many reasons, and the support of a large number of fans, the significant investment of investors, and the stability of the brand and sponsorship are all indispensable factors. Although this study only analyzes the Premier League, many advantages of the development of the Premier League can be used for reference by many other sports events, and it is of great learning value for China, where the development of the sports industry is not up to expectations.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 September 2023
ISBN
978-94-6463-246-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-246-0_42How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanwen Chen
AU  - Zhuoxing Li
PY  - 2023
DA  - 2023/09/26
TI  - Study on the Economic Development of Premier League Under SWOT Analysis-Taking Manchester City Football Club as an Example
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 345
EP  - 354
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_42
DO  - 10.2991/978-94-6463-246-0_42
ID  - Chen2023
ER  -