Price Promotions in Market

DOI

10.2991/978-94-6463-246-0_14How to use a DOI?

Keywords

consumer’s intention; loyalty; demand; competition; budget; coupon; types of price promotion

Abstract

In everyday life, businesses use a variety of methods to maximize their benefits. Consumers can also use a variety of channels to learn about the best purchase options that will allow them to reduce the exchange of benefits. In this case, price promotions are one of the sales tools that are often used. People walking around may encounter the wording of price promotions, for example, two hundred off fifty, trade-in, and so on. But why do producers use price promotions as a sales tool? What are the types of price promotions? What is the relationship between the producer and the consumer that price promotions give? What are the factors that affect price promotions themselves? This paper will examine and organize the above questions and illustrate the link between price promotions and consumers’ desire to buy, sensitivity and brand loyalty. In this study, we can conclude that there is a negative relationship between price promotions and consumer brand loyalty. Moreover, we can learn that consumer demand, competition among brands and company budget can influence the setting of price promotions in different ways and from different perspectives.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qingqing Hu
PY  - 2023
DA  - 2023/09/26
TI  - Price Promotions in Market
BT  - Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
PB  - Atlantis Press
SP  - 120
EP  - 126
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-246-0_14
DO  - 10.2991/978-94-6463-246-0_14
ID  - Hu2023
ER  -