Advances in Economics, Business and Management Research
25603 articles
Proceedings Article
Research on the Countermeasures of Henan's Service Trade Export
Yunhe Li
In the face of the new normal of Chinese economy, China has continuously adjusted its economic strategy while developing its foreign trade. It has paid more attention to the development of the export of service trade when the export of goods has made remarkable achievements. As an important part of the...
Proceedings Article
Selection of Proper Well Candidates for Well Intervention Job Using the AHP (Analytic Hierarchy Process) Method
Ali Mashar, Pri Hermawan
Oil and gas wells are essential assets for oil and gas companies. However, this oil and gas production will naturally decline, especially if it has passed the peak stages of production. In addition to natural factors from the condition of oil and gas reserves on the earth, external factors also influence...
Proceedings Article
Study on the Strategic Development of Foreign Manufacturing Industry Under the Chinese Fad
Ruiyu Tang
After the trade war between China and America and the covid-19, there is a Chinese fad rise in China’s economy. The rise of fad is because the trade war and covid-19 build strong confidence of Chinese people. Chinese people begin to buy the goods produced by their own countries. This makes it a foreign...
Proceedings Article
Credit Risk Control of Investment-loan Linkage by Commercial Banks in China
Tingting Lei
The relationship between Chinese banks’ venture capital and its subsequent lending can be considered as a new business for banks, and that is defined as investment-loan linkage in China. Investment-loan linkage is one of the important innovative businesses of commercial banks to solve the financing problems...
Proceedings Article
Exploring the Value Development and Industrialization of Red Cultural Resources in the Old Revolutionary Areas of Northeast Sichuan
Take Xuanhan County, Sichuan Province as an Example
HuiYin Guan, QiaoChun Liu
The development and utilization of red cultural resources in old revolutionary areas is of great value to local development. Xuanhan County is an old revolutionary base with a rich red history, forming the characteristics of red resources that are numerous and widely distributed. In response to the problems...
Proceedings Article
Analysis and Forecasting of Credit Institutions Bankruptcy Using Neural Network Modeling
V P Pervadchuk, D B Vladimirova, A A Yudin
This work is devoted to the study of the probabilistic bankruptcy state of Russian Federation credit institutions. It develops a tool (neural network) designed to assess the financial condition (bankruptcy) of banks. Data collection and generalization are carried out, the results of numerical modeling...
Proceedings Article
TikTok’s Advertising Policy in the Chinese Market and Impacts on China’s Internet Economic Advertising Market
Hongfei Cai, Runzhen Huang, Tianyi Wang
In the context of the rapid development of China’s Internet economy, TikTok, as a short video platform with an oligopoly position in China’s Internet economy, has a strong influence on platform advertising. By investigating TikTok’s existing advertising strategies, including surveying user experience...
Proceedings Article
The Hong Kong Consumer Voucher Scheme Attempts to Rehabilitate the Economy from the Shock of Covid-19 Pandemic
Xing Yu Zenith Yao, Haiwen Wu, Boyan Shang
The Consumer Voucher Scheme (CVS) is an unprecedented policy in Hong Kong that is implemented to aid the economy’s recovery from the Covid-19 pandemic. The CVS’s effectiveness is debatable in terms of its cost benefits analysis, since it accounts for a sizable budget in the sake of boosting consumption...
Proceedings Article
Does Going Public in Different Stock Markets Affect the First-Day Return of Chinese IPO?
Ju Guan, Zaoxing Hu, Tianyi Wang, Banglin Yin
This paper talks about the relationship between going public and Chinese listed companies’ first-day return. The dual listing becomes a more popular choice for companies to get equity financing because it can help companies receive a higher initial return on the first day of going public and approach...
Proceedings Article
Housing Investment Market Development as Quality of Life Improvement Factor
T Y Ovsiannikova, O V Rabtsevich, I V Yugova, M N Nikolaenko, D I Siritsena
The article is devoted to the results of a research on correlation between quality of life and development of housing investment market, as housing complex functioning sphere. For that purpose the authors considered population’s life quality assessment methods, the indicators’ system of which includes...
Proceedings Article
Analysis of low carbon development strategies in the livestock and poultry industry from an international economic perspective
Yu An
Climate change is a common concern worldwide. In order to avoid the deterioration of the earth's climate and ecosystem, there is an urgent need to explore measures to reduce carbon emissions. Livestock and poultry farming is an important source of agricultural greenhouse gas emissions, and scientific...
Proceedings Article
The Way Cross-cultural Brand Image Influences Customer Decision-making Process: Practice in China
Xuanyu Zhou
The rapid development of the clothing industry in the e-commerce environment had brought abundant opportunities for Chinese merchants, it also had caused problems in terms of cultural identity, culture conflicts, and culture integration, etc. Therefore, the relationship between consumer loyalty and brand...
Proceedings Article
The Impact of the COVID-19 Pandemic on the Tourism Industry and What Kind of Future this Industry will be Led to
Song Feng, Zihan Yu, Xingjian Ren, Sajia Yu
In a strongly connected and integrated world, the impact of the COVID-19 pandemic has become increasingly severe since the outbreak, especially on the tourism industry. In this paper, we first discuss the severity of the epidemic and how severely the accommodation industry and the transportation industry...
Proceedings Article
Relationship between Financial Crises and High Levels of Foreign Debt-from the 19th to 20th Centuries
Kaiwen Shen
The end of the 19th century and the beginning of the 20th century were the first era of globalization. At this time when global liquidity is high, foreign debt can provide a large amount of funds constantly, and the interest is relatively low, so it prevails among many countries. However, the high level...
Proceedings Article
Analysis Segmentation, Targeting, and Positioning as a Marketing Strategy at Mother and Child Hospital of Bunda Aisyah
Nadia Hanarita Rahayu, Tjutju Yuniarsih, Vanessa Gaffar, Puspo Dewi Dirgantari
This study describes segmentation, targeting, and positioning as a marketing strategy. In order to fulfill the availability of hospitals, increase access to health services and face high competition in hospitals located in the city of Tasikmalaya, a marketing strategy is needed that can support the vision...
Proceedings Article
Research on Internet Helping Traditional Manufacturing Industry
A Case Study of Sany Heavy Industry and Rootcloud
Junyi Xu
Industry 4.0 brings not only opportunities but also great challenges for enterprises. It is hard for those industries and companies who could not grasp opportunities and make good use of emerging technologies especially the industrial Internet of things to transform from traditional manufacturers to...
Proceedings Article
Analysis of the Future Prospects for the Metaverse
Jie Huang, Pingjin Sun, Weijie Zhang
With the rapid development of digital technology, all areas of society may accelerate their entry into the virtual world, thus blurring the boundary between the physical and digital worlds and promoting a Metaverse. The Metaverse will become an important public infrastructure. This paper first introduces...
Proceedings Article
Economic and Mathematical Modeling of Food Security of the Subjects of the Russian Federation
E N Antamoshkina, A F Rogachev
The aim of the study is to use the methods of economic and mathematical modeling to assess food security. The article presents a methodological approach to the food security assessment, which enables one to determine a comprehensive indicator, i.e. food security index (Ifs). According to statistical...
Proceedings Article
Entrepreneurial Ecosystem Model Based on Digital Innovation in Building MSME Resilience in Bandung City
S. Sulastri, H. Mulyadi, D. Disman, H. Hendrayati
This study aims to identify the determinant factors in increasing the resilience of MSME businesses in Bandung. Previous research related to relevant environmental factors in building business resilience has been widely carried out, but the research conducted to build MSME business resilience has not...
Proceedings Article
Literature Review on the Development of Educational Informatization in China
Aiqi Gao
Faced with the new coronavirus pneumonia epidemic and the development needs of the times, the education industry must continue to develop informatization. This paper mainly studies the degree of informatization of education at all levels and existing problems in the post-epidemic era, summarizes the...
Proceedings Article
Analysis and Comparison of Capital Asset Pricing Model and Arbitrage Pricing Theory Model
Zhi Li
Establishing an optimal investment risk structure and maximizing returns while bearing less losses have long been an important goal of investors under certain market risk levels. In 1965, William Sharpe developed the capital asset price model on the cornerstone of Markowitz's mean-variance model,...
Proceedings Article
Prediction on Shanghai Composite Index Volatility with Day-of-week Effect, Volume and Turnover Based on HAR Model
Yingfa Zhang
The Shanghai Composite Index is the earliest and one of the most important indexes in Chinese stock market, which is calculated by capitalization market weighted average for all the stocks listed on Shanghai Stock Exchange. However, previous researches mainly use low- frequency-data-based GARCH-type...
Proceedings Article
The Influencing Factors and Effectiveness of Family Investment Portfolio
Ziwei Jia
In recent years, research on household financial behaviors such as household financial market participation and household asset selection became an important research field. This paper uses the 2013 data of the Chinese Household Finance Survey, using OLS and the ordered Probit model to study the impact...
Proceedings Article
Entrepreneurial Bricolage on New Product Development: The Moderating Role of Team Participation
Dede Kurnia, Hari Mulyadi, Chairul Furqon
This research aims to examine the moderating effect of Team Participation (TP) on the relationship between Entrepreneurial Bricolage (EB) and New Product Development (NPD). A cross-sectional method was applied with a total of 258 entrepreneurs in West Java Province as respondents. Moreover, the moderating...
Proceedings Article
Study on the Mechanism of Cross-level Influence of Leadership Innovation Behavior on Employees Innovation Behavior
Zheng WANG, Hui JIN, Jia-Yun LU, Dai-yue JIANG, Chuan YANG, Xiu-yu TENG
This paper selects key constructs such as leader innovation behavior, innovation subjective norm, leader-member exchange relationship, and employee innovation behavior, and deeply excavates innovation subjective norm and leader-member exchange relationship as mediating and moderating variables, respectively,...
Proceedings Article
Assessment of the Well-Being of the Russian Population
Yu I Pyzheva
Following the paradigm of maximizing economic growth as measured by the GDP does not always provide an increase in wealth when considering the environmental and social consequences of economic development. Over the past decades, there has been some experience in developing alternative approaches to assessing...
Proceedings Article
Analysis and Evaluation of Railway Accounting Information System
Zhang Zhen
With the rapid development of China’s economy and the deepening of reform and opening up, the development of enterprises has many favorable platforms and faces more opportunities. This question conducts literature research on the basic theories and the current situation of domestic and foreign research...
Proceedings Article
Metaverse and Brand: A Study of Luxury Brand Digital Marketing Strategy - Taking Gucci as An Example
Jiayu Liu
In the context of the experience economy, Gucci has successfully opened up the youth market and played a leading role in the luxury market by creating a rewarding consumer experience for consumers. In order to attract more young consumers and potential customers, some luxury brands are entering the metaverse...
Proceedings Article
The Impact of Technological Innovation on Economic Growth: Evidence from China
Xiaowei Wang, Lingwen Xu
The development of technological innovation has a significant impact on economic growth. Based on China’s data from 1990 to 2019, we study the impact of technological innovation on China’s economic growth. To solve this problem, this paper adopts theoretical mechanism analysis and empirical model research....
Proceedings Article
Implementation of Smart Farming as a Modern Farming Method to Improve the Welfare of Farmers in West Bandung Regency
Heidy Mahardiani Gandi, Asep Mulyana, Yunizar
This study aims to examine the application of smart farming as a modern agricultural method to improve the welfare of farmers in the West Bandung regency to accelerate the technological transformation that is very necessary in order to achieve optimal targets, add value and increase competitiveness....
Proceedings Article
How the Inefficiency of Executive Bodies’ Performance Reflects the Size of Shadow Economy (The Case of the Russian Federation Regions)
E N Nevzorova, A P Kireenko
The article reveals how the size shadow economy interacts with the indicators of executive bodies’ performance. The theoretical framework of the study is the set of research publications proved the impact of public institutions on the size of shadow economy. The empirical basis of the study is the evaluation...
Proceedings Article
How to Use Social Media to Achieve User-centered Product Marketing?
Wenhe Yu
This paper is based on the authors’ insights into the current consumer marketplace, where marketing strategies have shifted from company-driven to consumer-driven and marketing decisions have shifted from empirical to data-based. This article uses the case of “How Popeyes Promoted Fried Chicken Sandwiches”...
Proceedings Article
Research on Legal Risk and Regulation of Robo-advisor in China
Zhuoyu Zeng
Robo-advisor, one of the important parts of Fin-tech, has changed the business model of traditional investment advisers and investment decisions. Robo-advisor brings new vitality to China's securities investment market but also carries some legal risks. Based on the comparison of the development...
Proceedings Article
Analyze the Impact of REITs on the Irish Real Estate Market
Guolin Wang
In 2008, Ireland’s real estate bubble economy burst, which ushered in a real estate market crash and credit crisis in Ireland. The Irish government created the National Assets Administration (NAMA) to purchase bad real estate loans from banks to solve credit problems. In 2013, Ireland introduced the...
Proceedings Article
The Superiority of XGboost Model in the Forecast of Medical Stock Price in the Period of COVID-19
Zhaofeng Ma
In this paper, the stock data of Fosun Pharma since the COVID-19 outbreak are used to fit the stock through the traditional statistical analysis model ARIMA, machine learning model XGboost, and deep learning model LSTM, and the future stock prices trend is predicted. It is shown that since the regular...
Proceedings Article
Predicting Impact of COVID-19 on the Global Economy Based on Hybrid Model
Jincheng Zuo, Fenglan Ma, Shaun Chen
The outbreak of COVID-19 has caused hitherto unknown damage to the global economy, resulting in a large number of company failures and staff unemployment. In order to suppress the further spread of the virus, many countries and regions have adopted quarantine policies to varying degrees. This has led...
Proceedings Article
Can Productivity Increase? Sedentary Leisure Factors Among University Staff in Ghana
Vincent Kweku Asimah, Ratih Hurriyati, Vanessa Gaffar, Lili Adi Wibowo
The study seeks to examine the prevailing sedentary leisure attitude factors at multiple levels (intrapersonal, interpersonal and institutional) among university staff in Ghana. 28 survey items to measure 5 variables, using self-reported responses are designed. Three categories of 33 universities were...
Proceedings Article
Value Investment Analysis Based on the U.S. Market - Taking Four Major Industries as Examples
Yilin He, Ling Xiang, Qiannan Xiong, Siyao Ye
Value investment requires investors to hold the suitable company stock at the right price to achieve a certain profit purpose. Scholars all over the world are enthusiastic about studying it. In this study, linear regression was used as the primary method and use P/E, P/B, ROE, ROA, EPS, debt-to-asset...
Proceedings Article
Digital Economy and Digitalization of AIC
E S Ustinovich, S V Mamontova, M V Kulikov
Today’s buzzword is digitalization. It has been going on for several years and covered multiple sectors of economy and manufacturing, from media and tourism to agriculture and healthcare. In 2017, the Russian Federation adopted its Digital Economy State Program, which covers all the major industries.
Russia...
Proceedings Article
Exploring Arbitrage Opportunities between the BTC Spot and Futures Market based on Funding Rates Mechanism
Jiahua Zou
Crypto-currency, in nowadays occupies a very important position in the global financial market. Due to the importance of Crypto-currency, research on it has positive and significant meanings for financial purpose. This research examined how investors arbitrage between the BTC spot and futures market...
Proceedings Article
Approaches to Evaluation of the Reliability of Private Pension Funds
M A Seliverstova
The article examines the issues of assessing the reliability of private pension funds in the Russian Federation. The pension system has an important role in the social, economic and political life of society. The social and economic development of society depends on an effective pension system. Over...
Proceedings Article
Analysis on the Influence of Organizational Cultures on Economical and Managerial Performance - A Case Study of Huawei and Lenovo
Yichen Guo
Chinese tech industries open the new window of internationalization in 21th century, and the experience of managing in their oversea offices is good as gold in one’s resume. Among them, Huawei and Lenovo represent two typical routes of cultures and management strategies that the latecomers can learn....
Proceedings Article
Analysis on the Rise and Fall of Ofo Company
Yilin Bai
Since the emergence of sharing economy in China in 2012, Ofo has rapidly expanded in a blowout unfold. However, the development of the sharing economy seems to be unstable. Some products are short-lived, rising and falling at a flash, which makes us have to consider their problems. This paper will review...
Proceedings Article
Analysis of the Innovative Drugs Market from the Aspect of Heng Rui
Jiali Chen
It is currently thought that the innovative drug sector has played a critical role in the listing and financing of high-tech firms. Affected by the outbreak of coronavirus pandemic, China’s pharmaceutical companies are expected to soar even more spectacularly, therefore this kind of pharmaceutical firms’...
Proceedings Article
The Analysis of Marvel (Disney) Marketing Strategies
Based on the Comparison between Marvel and DC Case
Zijie Lu, Eric Tseng, Zisheng Xu
Nowadays, some Cultural Corporations are doing successfully. There are two outstanding examples: Marvel Entertainment and DC Entertainment. Our research is about the analysis of the marketing strategies used by Marvel Entertainment based on the comparison of Marvel and DC. According to the results of...
Proceedings Article
Study of Portfolio Performance Under Certain Restraint Comparison: Markowitz Model and Single Index Model on S&P 500
Zi’ang Zhang
The purpose of this study is to figure out what percentage of each stock should be in the optimal portfolio and minimal risk portfolio created by Markowitz Model and Sharpe’s Single Index Model and to make a comparison of the portfolio model, as well as the return and risk differences between Markowitz...
Proceedings Article
What Drives Economic Growth across Countries? Productivity vs Capital Accumulation
Kevin P Chen, Baiyi Li, Xinran Tong
In recent decades, many countries have seen improvement in their economic conditions. Why do some countries experience rapid economic growth, others stagnate, and others catch up to other economies in quick succession? All of these questions are crucial to understanding history and the modern day. We...
Proceedings Article
Economic and Statistical Modeling and Evaluation of Quality of Life of the Sakha Republic (Yakutia) Population
A T Naberezhnaya
The article is concerned with statistical modeling and evaluation of quality of life of the population of the Sakha Republic (Yakutia). The territory of the region exhibits significant intra-regional disparity of natural and climatic conditions of living; it is located in absolutely uncomfortable and...
Proceedings Article
Analysis of Short Video Marketing Strategy and Industry Trend and Suggestions to Uploaders
Ruihao Zhou
With the development of mobile Internet, mobile short video has become one of the main channels for people to obtain information. Short video marketing as a new marketing means, we can see its development potential in the 5 G era, but it is undeniable that there are still many loopholes in this industry....
Proceedings Article
Compare Modeling of Investigative Journalism in Anglo-American and Chinese Approaches
Quantitative Case Studies of The Economist and Caijing
Jingwei Piao
This paper intends to provide comparing models to understand investigative journalism. Based on the mobilization model justified from Anglo-American approach, the paper shows a modified model of consensus through cross comparing the different contexts between Anglo-American and Chinese in investigative...
Proceedings Article
Financial Flexibility and Its Potential Contributing Factors
Yingxue Wang, Linglin Jiang
To make a wise investment decision and take appropriate action during financial crises, it’s vital for all industries to have a general idea of the key factors which affect the financial flexibility of firms in different industries. In our study, factor analysis is firstly utilized to reduce dimension....
Proceedings Article
The Correlation Between Desire Thinking and Compulsive Buying
Gisele Liu
In today’s developed society, purchasing is made easier than ever before with new technology and online stores, causing products to be more accessible to shoppers who spend excessively without control. Through a proposed experiment, this study investigates the effectiveness of desire thinking, a voluntary...
Proceedings Article
Research on Solutions to the Problem of Seniors’ Medical Treatment
A Case of Product Design with Beijing as the Target Market
Xia Li, Miao Yang, Jiandi Zhang, Honglu Ma, Yaxin Liu, Yixin Wang
Along with the aging process of society, the proportion of seniors’ population is increasing as well as seniors’ demand for medical treatment. The problem of seniors’ medical treatment has been a focus of attention in China today. Meanwhile, with the promotion of the electronic process of medical treatment,...
Proceedings Article
The Influence of Innovation and Creativity on SMEs Business Development
Sulastri, B. Lena Nuryanti S, Hari Mulyadi, Ismi Noer Pratiwi
This study aims to obtain an overview and influence of innovation and creativity on digital-based business development. This research uses descriptive and verification methods with a quantitative approach. The variables that become endogenous are digital-based business development (Y), then innovation...
Proceedings Article
Technical Service Quality Management
G V Redreev, V M Pomogaev, A A Luchinovich
The technical product efficiency can be one of the options to confirm the technical service quality after the service works. However, this requires the knowledge of the factor influence that determine the service quality on the performance indicators of the technical product. This is especially true...
Proceedings Article
Research on Application of Fama-French Three-Factor Model in Asset Allocation
Yifan Chu
As the index of living standard is rising in the recent decades, more and more people join the stock market or have the demand to allocate their assets. That stimulates the appearance of the capital asset pricing model, the Fama-French model, and some other models that are helpful for asset allocation....
Proceedings Article
Stock Analysis Strategy for US’s Stock Market Based on Risk, Profitability, and Market Value Insights
Jiukun Chu, Yizi Jin, Han Zhang
As there has been a great improvement in citizens’ living standards, consumer discretionary is occupying a larger and larger market. This article is trying to analyze some big consumer discretionary companies through their recent performance on the stock market. There are nine companies, which are Kweichow...
Proceedings Article
Has GameStop Phenomenon Violated the Efficient Market Hypothesis? Verified with T-Test
Yan Zhu, Zifeng Cheng, Sitong Liu, Zhiwei Yao
This paper examines a query upon the GameStop Phenomenon. In the work, the reasons of why the short squeeze occurred and the fluctuations varied dramatically are explained. Due to the uncertainty of the factors leading to the shorting of GME stocks, it may violate the efficient market hypothesis, also...
Proceedings Article
A Study on the Motivation and Governance of Financial Fraud in Listed Companies Based on Bohr's Atomic Model
Hongfei Su
Financial fraud scandals of listed companies in China have been frequently exposed in recent years, which have seriously damaged the normal operation of the capital market and the interests of relevant investors. In this paper, we choose the listed company - Eastern Golden Jade as an example, and use...
Proceedings Article
Study on Evaluation of the Level of Enterprises Management and Choice of Business Strategy from Enterprises Annual Financial Statements
Take Alibaba for Example
Yihai Liu, Peiyi She, Xinyi Wang, Jiaqi Yang
With the fast development of internet technology, new and large scaled e-commerce enterprises that highly integrate internet technology and financial instruments have rapidly developed in recent years. For these e-commerce enterprises, their daily accounting processing and the structure of external financial...
Proceedings Article
Construction of Social Benefit Evaluation Index system for Rural Development Projects
Dandan Zhang, Ziheng Shao, Xinyu Tang, Ruyu Zeng, Xingyu Liu
In the past, the evaluation of rural development projects focused on economic benefits, which weakened the social benefits of rural development projects. Based on this, this paper puts forward the principle of social benefit evaluation of rural development projects, constructs the evaluation index system,...
Proceedings Article
Forecasting the Exchange Rate between AUD and USD with HAR model
Jiahua Huang
The exchange rate is essential to global financial markets. Based on the approximate long memory Heterogeneous Autoregressive (HAR) model proposed by Corsi, we estimate the volatility using 5-minute high-frequency data on the US dollar exchange rate against the Australian dollar from January 15, 2019,...
Proceedings Article
The Role of European Central Bank in the Dilemma of Economic Crisis
Xuanhe Zhou
The attitude and actions of the European Central Bank during the Russo-Ukrainian War have exacerbated and compounded the economic situation. The well-being of mankind and issues with sovereign debt have put many nations in danger. The inability of incrementalism to stop inflation and currency devaluation...
Proceedings Article
Corporate Social Responsibility in the Digital Age
A Call for Transparency Requirements for Social Media Companies
Zeying Xing
Corporate Social Responsibility is the idea that businesses should operate in ways that enhance the society and the environment around them, instead of solely maximizing profits. While CSR has become an increasingly prominent part of many corporate agendas, social media companies are operating explicitly...
Proceedings Article
Analysis of Investment Activity in the Russian Intellectual Property Market
K Kazantsev
The article analyses the current investment problems in the intellectual property market in Russia. Global experience of investing in an intellectual product is reviewed. The statistics of investment activity in the market of intellectual property of Russia is observed, the correlation analysis of investment...
Proceedings Article
The Impact of Environmental Regulation on Technological Innovation of Automobile Industry in China’s Market- A Case by Tesla
Yue Du
With the negative externalities of the development of the automobile industry increasingly obvious, the government’s environmental regulations will force the technological innovation of the automobile industry, the case of Tesla. The paper collects the R&D investment data, environmental regulation...
Proceedings Article
The Adjustment of Domestic Capital Layout in China under the Background of “Dual Circulation”
Hao Yu
In recent years, China’s economic development pattern has gradually changed to a major domestic circulation with domestic and international dual circulation promoting each other. At the same time, opposition from the West to the outward transfer of industrial chain has been growing, and the new normal...
Proceedings Article
The Strategy of Maybelline to Increase Consumers’ Purchase Intentions
Yiyang Chen, Xinyi Feng, Zhenyu He, Yingtong Liu
Maybelline is a cosmetics brand with significant influence worldwide. It was created by Thomas Williams in 1991 and it included five primary product lines. Maybelline’s brand mission of providing innovative, accessible, and effortless cosmetics for every woman impressed many people. The purpose of this...
Proceedings Article
Research on Industrial Transformation from the Perspective of “Double Cycle”
Teng Zihan
Under the background of complex world economic situation and increasing uncertainty and instability, China’s proposal to build a new development pattern of “large cycle and double cycle” is of great strategic significance. China has a huge consumer market, a mature and perfect digital economy and strong...
Proceedings Article
The Transformation of Marketing Strategies in the Internet Age
Xinyue Zhang
Due to the rapid development of technology, we keep a close connection with the Internet, especially during COVID. Most of the country is locked down, leading to many companies going bankrupt. What kinds of things support people's daily lives? The answer is the Internet. It will also show a considerable...
Proceedings Article
Board Gender Diversity and Corporate Financial Investment: Evidence from China
Yiwei Kong, Xuhui Liu, Chengxi Xie, Tianyi Zhuang
We investigate the impact of board gender diversity on corporate financial investment. The results show that the board gender diversity in China is negatively correlated with corporate financial investment. This association is robust to a series of robustness checks, including fixed firm-effect models...
Proceedings Article
Optimization of Logistics Business Processes Within the Framework of Export Activities Based on the Introduction of Cognitive Information Technologies
E V Volodina, P A Kudryashova, E A Studentova
The strategic priority for the development of the Russian economy in modern conditions is the diversified development of non-primary non-energy exports, i.e. high value-added products that can provide a multiplier effect. Export is defined as the most important component of foreign economic activity,...
Proceedings Article
Research on the Influence of Online Reviews on College Students’ Consumption Decisions
Cao Yi
With the development of technology and the popularization of the Internet, online reviews, as a new form to display merchants’ reputation in the Internet era, are gradually being valued by consumers and become an important way for consumers to obtain information about goods or services, creating new...
Proceedings Article
The Predicted Relationship Between Relating Factors on Electric Vehicles and Carbon Dioxide Emissions in the United States
Shiyu Liu
In recent years, vehicle electrification is promoted around the world to reduce greenhouse gas emissions. As electric vehicles (HEV, PHEV, BEV) are taking a bigger portion of the market share every year, it is important to find out whether this trend does provide environmental benefits in real life....
Proceedings Article
System Management Innovation
Feiyang Xu
With the development of the world economy, the competition between countries and enterprises is becoming more and more intense. With the development of large enterprises, more and more concentrated in enterprise innovation ability, and enterprise innovation management is the most important link in the...
Proceedings Article
Research on Anta's Marketing Strategy
Zhaoai Liu
As a famous sporting goods enterprise in China, Anta Sporting Goods Company has regained the attention of the society as the official partner of the 2022 Beijing Winter Olympics. With the fierce competition in the market and changes in the market environment, Anta is constantly updating its own operation...
Proceedings Article
Qualimetry Analysis as a Tool Lean for the Workplaces Design
D G Maksimov, N V Kotlyachkova, O V Kotlyachkov
Research in the field of measuring quality criteria and indicators of the production systems of enterprises is engaged over a long period of time. This led to the emergence of the ‘lean production’ direction. The primary object of applying the principles and methods of lean manufacturing is the workplace,...
Proceedings Article
Study on the Practice Path of “Beautiful Economy” Project
Mengsheng Cai
The success or failure of the construction on “beautiful economy” depends on the effective support of relevant engineering projects. This study takes the construction of “beautiful economy” project in “SH County” in eastern China as the research object. This paper systematically analyses the problems...
Proceedings Article
China’s Ability to Alleviate the Problem Associated with Carbon Tax Through Conditional Cash Transfers
A Case Study of Shanghai
Yingying Zheng
Nowadays, to alleviate the problems caused by carbon dioxide, governments distribute kinds of carbon tax policies. Conditional Cash Transfers (CCTs) are a critical component of the distributional effects around carbon taxes and contribute significantly to their alleviation. Recent studies related to...
Proceedings Article
The Development of Methodical Approach to Knowledge Mapping in the Digital Economy
J Yeleneva, S Chervenkova, V Andreev
Currently, the main value is knowledge. Success is achieved by organizations that effectively create, transmit and use knowledge. However, these processes are quite complex. Companies need effective tools for their effective implementation.
In the industrial world, the efficiency of production processes...
Proceedings Article
Exploring the Potential Hazards of the Gig Economy: the Example of Online Taxi-hailing Software
Yuanzheng Wei
In modern society, the odd-job economy has become an increasingly common phenomenon. In the context of the odd-job economy, workers find themselves in a precarious position, becoming freelancers, casual workers and contractors, even many full-time and professional jobs are undergoing this precarious...
Proceedings Article
A Study of the Risks of Securitization of Internet Financial Assets in China
A Case Study Based on Jingdong IOUS
Mingde Gao
The successful issuance of JingDong IOUS has made a great innovation for Chinese internet finances. Therefore, this paper will study the risks of securitisation of Chinese internet finance assets based on Jingdong IOUS as a case study. The analysis concludes that there are seven main risks (market risk,...
Proceedings Article
Evolution of the PC Industry and Role of Data Analytics
Hongjin Chen, Shengjia Gao, Huai-Chung Yeh, Ximing Sun
The personal computer industry (PC industry) is a global industry that sells PC products to consumers. Since World War II, according to people's needs, the personal computer industry has developed in different stages. With the intensification of market innovation and competition, data analytics...
Proceedings Article
The impact of biotechnology and pharmaceutical industries on regional economies during the epidemic period
Yinuo Li
The COVID-19 pandemic has had a huge impact on the global economy. Most of the region’s “non-essential” businesses were ordered to shut down by the government. Also, only necessary productive activities were allowed to operate, so most of the region’s GDP was kept below. In that case, biotechnology and...
Proceedings Article
Ownership Structure Characteristics of Listed Company and Innovation Investment
Tong Xinyu
Listed company’s characteristics of ownership structure is an important factor in the corporate governance mechanism, and the differences in its characteristics will significantly affect the management and investment decisions of listed companies; and the large shareholder as the direct shareholder has...
Proceedings Article
Cluster Analysis as a Tool for the Distribution of the Constituent Entities of the Russian Federation According to the Level of Economic Security
N V Kotlyachkova, A Y Merzlyakova, D G Maximov
In recent years, the cluster approach has become one of the main methods used in public administration both in Russia and abroad. Economic security is the basis of strategic planning designed to implement the strategic national priorities of the Russian Federation, and plays a dominant role in the economic...
Proceedings Article
The Impact of Chinese “Double Reduction” Policy on Listed Educational Tutoring Institutions
Taking New Oriental Study Group as an Example
Xilin Chen
Nowadays, Chinese students are under tremendous pressure to study. Chinese government published a new policy called Double Reduction Policy in order to solve this problem. Double Reduction means reducing the heavy homework burden and after-school training burden of students in the stage of compulsory...
Proceedings Article
Investigation on Competitive Dynamics in Video Streaming Market
Taking Netflix and Amazon Prime Video as Analysis Cases
Kaiyang Wang, Xiaoyu Shi
This research intends to find the competitive dynamics in the market of video streaming. With the video streaming market entering a new era, how to adapt the current business strategy to the changing preference of customers has become a vital issue for every participant within the market. In the research,...
Proceedings Article
Analysis on Chinese Economic Development Under Post-Financial Crisis Environment Based on IS-LM Model
Jiaxuan Wang
After the subprime mortgage crisis occurred in the United States, the worldwide financial turmoil not only resulted in a series of serious negative consequences in the global financial field, but also brought a relatively big impact for our country’s economy. In order to response the global financial...
Proceedings Article
Modern Problems of Management Efficiency in a Joint Stock Company
L M Stepanova, N M Melnikova
Ensuring management efficiency under uncertainty becomes more difficult and is influenced by many factors. Human factor and the relevant functions also play a significant role in management. At the same time joint stock society management has its own specific aspects. We have conducted a cross-cutting...
Proceedings Article
Leader and Strategy Affect the Enterprise
Xinyu Meng
The economy is relevant to the quality of people’s daily life. As one of the components of the economy, the development of the enterprise is the main factor affecting the economy, and the positive leadership style and business model can affect the development of the company. The author chose a company...
Proceedings Article
The Impact of COVID-19 on the Stock Prices of China’s Hotel and Catering Industry
Based on Event Analysis
LIJUN HUANG, NORMAZIAH MOHD NOR, ZIBIN CAO
In 2019, the outbreak of COVID-19 has different influence to different sectors in Chinese stock market especially the hotel, catering industry. Therefore, this study adopts the event analysis method, selects The Chinese hotel and catering industry stock index as the research object, takes the stock index...
Proceedings Article
Compound Protection of Network Short Video Copyright Based on Blockchain and DRM
Wenyan Jia, Jing Su, Yaqing Si, Yuzhu Liu
Short video has developed rapidly in recent years due to its fragmented characteristics, but the establishment of industry regulation system fails to keep pace with the development of the market, resulting in serious copyright infringement. In view of the infringement phenomenon and market governance...
Proceedings Article
Bidder and Seller Strategies in Online Auctions: A Review
Audrey Elizabeth Wen, HoiYat Wong
Since the 1990s, online auctions, as well as e-commerce in general, has boomed. The COVID-19 pandemic this year has further led to an increase in online transactions, making the topic of online auctions as current as ever. This paper summarizes and compares existing research on the strategies for bidders...
Proceedings Article
Research on the Digital Currency Price Synergy Based on VAR Model: Evidence from Bitcoin and Ethereum
Junqi Wang, Xuecheng Wang
Based on the VAR model, we use Bitcoin prices as well as the Ethereum price daily data between December 2019 and January 2022 for dynamic identification, and the empirical analysis results show that the Bitcoin price is the granger reason of Ethereum prices, but Ethereum price is not the Bitcoin prices...
Proceedings Article
The Overhauling Educational Market and Reformation of Supplementary School Market in China
Stock Analysis, Impact Suggestions, and Future Trend Indications
Yian Shen, Chenxu Wang, Yichun Wang
This article focuses on the impact of the newly enacted policy document, Guidelines to Ease the Burden of Excessive Homework and Off-campus Tutoring for Students Undergoing Compulsory Education on supplementary education, which marks the clampdown of the profit-driven education sector. The analysis concludes...
Proceedings Article
The Impact of COVID-19 on Soccer Economy
Ruizhe Wang
2020 originally was a year for sport games, Europe Cup in June and July, Olympics in August. However, everything stopped all of a sudden. In the beginning of the year, coronavirus, also known as COVID-19 hit China and soon speared to all over the world. Soccer, the largest sport game in the world was...
Proceedings Article
Research on the Vicious Phenomenon of Chinese Entertainment Circle Culture on Weibo Platform
Siqi Li, Yitong Ma
The vicious development of capital for the entertainment of the “Fanquan” has become a major trend at present and has formed a vicious cycle. Alt-hough many articles have explained and studied some certain aspects of the vicious cycle, the research on the cycle itself is still in the blank stage. Therefore,...
Proceedings Article
On Promoting Agricultural and Rural Modernization and Establishing a New Relationship between Industry and Agriculture and Urban and Rural Areas Based on the Theory of Cause Analysis
Take Sichuan Province as an Example
Jia Yang, he Luying, Ga Chunxiu, Wei Shengliang, Liao Yujie
to realize agricultural and rural modernization is an inevitable requirement for establishing a new type of industrial-rural urban-rural relationship. To realize agricultural and rural modernization, we must not only rely on external forces, but also stimulate endogenous long-term strength, to form a...
Proceedings Article
Perspective Model of Business Development in the Far North
N Karmanovskaya, A Smirnova, V Atlygina, M Nikolaeva
All articles must contain an abstract. The abstract text should be formatted using 10 point Times or Times New Roman and indented 25 mm from the left margin. Leave 10 mm space after the abstract before you begin the main text of your article, starting on the same page as the abstract. The abstract should...