Analysis on the Rise and Fall of Ofo Company

DOI

10.2991/aebmr.k.220405.322How to use a DOI?

Keywords

Sharing economy; Ofo; Management; financing

Abstract

Since the emergence of sharing economy in China in 2012, Ofo has rapidly expanded in a blowout unfold. However, the development of the sharing economy seems to be unstable. Some products are short-lived, rising and falling at a flash, which makes us have to consider their problems. This paper will review the process of Ofo company from its rise to decline, describe and analyze the reasons for its decline from the three aspects of profitability, management and financing, hoping to provide some references for other small and medium companies.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yilin Bai
PY  - 2022
DA  - 2022/04/29
TI  - Analysis on the Rise and Fall of Ofo Company
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1926
EP  - 1929
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.322
DO  - 10.2991/aebmr.k.220405.322
ID  - Bai2022
ER  -