Entrepreneurial Bricolage on New Product Development: The Moderating Role of Team Participation

DOI

10.2991/978-94-6463-234-7_201How to use a DOI?

Keywords

Entrepreneurial Bricolage; New Product Development; Team Participation

Abstract

This research aims to examine the moderating effect of Team Participation (TP) on the relationship between Entrepreneurial Bricolage (EB) and New Product Development (NPD). A cross-sectional method was applied with a total of 258 entrepreneurs in West Java Province as respondents. Moreover, the moderating role of TP variable was analyzed using Macro PROCESS for SPSS developed by Andrew F. Hayes. The results showed that TP in decision-making negatively moderated the positive relationship between EB and NPD. This was indicated by the reduction in the influence of EB on NPD as the moderating effect of TP in decision-making increased. This is associated with the ability of high TP to cause information overload which hampers the speed of information processing to cause slow bricolage action.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dede Kurnia
AU  - Hari Mulyadi
AU  - Chairul Furqon
PY  - 2023
DA  - 2023/09/29
TI  - Entrepreneurial Bricolage on New Product Development: The Moderating Role of Team Participation
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1903
EP  - 1908
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_201
DO  - 10.2991/978-94-6463-234-7_201
ID  - Kurnia2023
ER  -