Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)

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Research on Solutions to the Problem of Seniors’ Medical Treatment

A Case of Product Design with Beijing as the Target Market

Authors
Xia Li1, *, +, Miao Yang1, +, Jiandi Zhang2, Honglu Ma2, Yaxin Liu3, Yixin Wang4
1Business School of Central University of Finance and Economics, 39 South College Road, Haidian District, Beijing 100081, China
2Insurance School of Central University of Finance and Economics,39 South College Road, Haidian District, Beijing 100081, China
3Institute of Finance and Economics of Central University of Finance and Economics, 39 South College Road, Haidian District, Beijing 100081, China
4School of Sociology and Psychology, Central University of Finance and Economics, 39 South College Road, Haidian District, Beijing 100081, China
+

These authors contributed equally to this work and should be considered co-first authors.

*Corresponding author. Email: 517840441@qq.com
Corresponding Author
Xia Li
Available Online 29 April 2022.
DOI
10.2991/aebmr.k.220405.324How to use a DOI?
Keywords
Population Aging; Medical Treatment; Product Design; Emerging Marketing
Abstract

Along with the aging process of society, the proportion of seniors’ population is increasing as well as seniors’ demand for medical treatment. The problem of seniors’ medical treatment has been a focus of attention in China today. Meanwhile, with the promotion of the electronic process of medical treatment, most seniors who are not proficient in electronic products are more difficult to complete medical treatment alone. Due to poor physical condition, most seniors need to be accompanied when seeking medical treatment. However, most seniors’ children are in the working stage and always too busy to accompany. Based on this, the topic wants to develop an APP named YIBAN to provide medical treatment accompanying service. On YIBAN platform, the seniors or their children can choose a staff for medical treatment accompanying service and paying commission. Take Beijing as target market, the medical treatment accompanying service is still in blank. Therefore, the development of an APP with clearly customer demand, simple and safe process has broad market prospects. The conclusions of this study will provide a theoretical basis for implementation of the product and contribute to subsequent improvement.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2022
ISBN
978-94-6239-572-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220405.324How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Xia Li
AU  - Miao Yang
AU  - Jiandi Zhang
AU  - Honglu Ma
AU  - Yaxin Liu
AU  - Yixin Wang
PY  - 2022
DA  - 2022/04/29
TI  - Research on Solutions to the Problem of Seniors’ Medical Treatment
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1939
EP  - 1947
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.324
DO  - 10.2991/aebmr.k.220405.324
ID  - Li2022
ER  -