The Influence of Innovation and Creativity on SMEs Business Development

DOI

10.2991/978-94-6463-234-7_204How to use a DOI?

Keywords

Innovation; Creativity; Digital-Based Business Development; MSMEs

Abstract

This study aims to obtain an overview and influence of innovation and creativity on digital-based business development. This research uses descriptive and verification methods with a quantitative approach. The variables that become endogenous are digital-based business development (Y), then innovation (X1), and Creativity (X2) become exogenous variables. The population used in this study is Simping UMKM in Purwakarta. This sampling uses the saturated sample method, where the entire population is used as a sample, amounting to 100 respondents. The verification data analysis technique used is path analysis using the IBM SPSS Statistics 25.0 for Windows program. The findings of this study indicate that the description of innovation and creativity in digital-based business development is in a fairly good category.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sulastri
AU  - B. Lena Nuryanti S
AU  - Hari Mulyadi
AU  - Ismi Noer Pratiwi
PY  - 2023
DA  - 2023/09/29
TI  - The Influence of Innovation and Creativity on SMEs Business Development
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1937
EP  - 1946
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_204
DO  - 10.2991/978-94-6463-234-7_204
ID  - 2023
ER  -