All of the articles in this proceedings volume have been presented at the 4th International Conference on Communication, Language, Education and Social Sciences 2023 (CLESS 2023) during 26-28 July 2023 in Multimedia University, Malaysia. These articles have been peer reviewed by the members of the Technical...

With social media, the government can interact with the public directly without the aid of media gatekeepers like journalists and producers. Therefore, most governments take initiatives in the e-government on social media to en- hance public engagement to cultivate the public's confidence and trust...

The development of social media platforms as a promotional platform and its advancement have become one of the major challenges for the marketers in the present marketing ecology. It is more prevalent in a fast-moving industry such as the fashion industry. The nature of the business that focuses more...

The emergence of e-wallet is gaining momentum around the world. People are switching to e-wallet to pay for their purchases. The Malaysian gov- ernment is also promoting the usage of e-wallet through several initiatives. Nev- ertheless, the e-wallet usage is considered still low. Therefore, the current...

The concept of the Sustainable Development Goal (SDG) was first introduced in September 2015 at the United Nations Sustainable Development Summit, which consisted of 17 main areas that need to be explored to fulfil the 2030 Agenda for Sustainable Development. The global concept took its prominence in...

COVID-19 has impacted the world at an unimaginable and unprecedented level. The nationwide lockdowns were ordered to control and reduce the spread of the virus. This movement control order results in many industries being ordered to stop their operations, especially those related to the tourism industry....

In the academic and professional spheres of today, virtual teams have become a popular method of collaboration, necessitating an efficient evaluation of team performance in these digital contexts. This study examines the effective- ness of team-based learning in a sophisticated simulation game for virtual...

In today's environment, business models are always changing and adapting. Every business is going online (e- commerce), and many are promoting their items on numerous online channels. Because Malaysia is one of the countries with the highest e-commerce usage, it is critical to understand what drives...

The study aims to investigate the effects of AI chatbot communication competencies on its credibility. The problems commonly associated with AI chatbots in communication include (i) lack of natural language understanding; (ii) limited contextual understanding; (iii) inability to handle complex queries...

A variety of psychological issues, including increased stress, anxiety, depression, and adjustment issues, are common among university students. They might experience unfamiliar circumstances and struggle with issues related to their life orientation, anxiety, and sense of self or self-esteem. They also...

Micro-credentials have gained tremendous popularity in education particularly over the past few years. This is largely due to the continual economic demands for lifelong and life-wide learning of all adults to remain employable, adaptable, and productive. The job market today has demonstrated urgent...

As the world continues to grapple with the COVID-19 pandemic, higher education institutions have been forced to adapt and innovate in order to continue providing quality education to their students. One of the most significant changes has been the adoption of hybrid learning models, which combine tradi-...

This action research aimed to study simple sentence construction using past continuous tense in teaching year 4 pupils using the ‘Connect Me’ model. This action research attempted to address the following research objectives which were to determine whether the use of the ‘Connect Me’ model can help pupils...

This research investigates how electrical engineering undergraduates in a tertiary institution write the method section of laboratory reports (ELR) for academic purposes. It aims to identify specific rhetorical moves, recurrent step patterns and combination of both used in composing the report’s method...

The aim of this study was to investigate the factors that affect students’ attitudes regarding the study of English as a second language using the perspective of students of economics majors in Ho Chi Minh City, Vietnam. Another aim was to develop a method with which educators can improve Vietnamese...

Burnout was finally interpreted, coined as well as defined by Freudenberger in 1961, this concept had and still is being restudied and redefined at every potential moment by various authors and psychologists. However, as there are many journal articles that indicate research about employee burnout, other...

The Private Retirement Scheme (PRS) was created in response to the Securities Commission Malaysia’s (SC) recommendations to the government in order to speed up the growth of Malaysia’s private pension business. PRS is a supplement to Malaysia’s current pension plans, such as the Employee Provident Funds...

Accurate prediction of student performance is crucial in learning analytics to prevent course failures and improve academic outcomes. However, publicly accessible educational data often contains noise and imbalanced data distributions, requiring effective handling techniques. In this study, we propose...

In Malaysia, the practice of solah (prayer) is introduced to preschoolers as young as five to six years old, in accordance with the National Standard Pre- school Curriculum 2017 (KSPK) under the Spiritual Pillar: Attitude and Values, which focuses on fostering the basics of worship. While studies have...

Savings have been an important element in individuals’ lives regardless of their ages. Hence, individuals need to have financial buffer saving behaviour so that they will be financially vigilant. This study aims to explore the factors affecting financial buffer saving behaviour among university students...

In today’s business world, with an increasingly competitive and dynamic context, the achievement of an organization will not only represent its capability to survive but also its ability to cope with challenging environments constantly. Nevertheless, the organization relies on resilient employees as...

We examined the extent of how positive emotion and relationships in work influence innovative work behavior among educators. This pilot study involved 35 school educators in Melaka and used Structural Equation Modelling SmartPLS version 3.0 software for data analysis. The findings of the study showed...

The issue of sexual harassment is not new and has been the discussion of people all around the world. In fact, the number of sexual harassment case is believed to be increasing and of not controlled it can be dangerous for the future generations because we do not want the future generations to adapt...

Intercultural marriages have increased in Southeast Asia. Vietnamese-based Korean households form multicultural communities, but little is known about their marital experiences. The objective of this study was to investigate and understand the dynamics of Korean-Vietnamese intercultural marriages in...

While lots of past research concentrated on employee retention out of Malaysia countries, Malaysia’s employee retention issue was being neglected and underexplored. Considering the recent competitive market and the issue of employee retention has become a common manpower issue, especially in the semiconductor...

The number of people who are members of trade unions in many nations, Malaysia included, is gradually decreasing. This declining tendency has been the subject of prior research. The inability of unions to organise has contributed to their collapse in recent decades. This paper examines the factors that...

This research article proposes a project that will help to develop a framework of Lifelong learning that aims to upskill Food and Beverage (F&B) microentrepreneurs in Malaysia. The developed framework will help to create a module of life- long learning that stems from the learning experience of the...

The business environment has been unstable and unpredictable. In the past few years, the business world has seen not only natural causes but also human causes which affect the stability of the environment. The COVID-19 and riots are some examples of these situations which influence the future of the...

The event of flooding and flood disasters across many countries is becoming more frequent or prone and at times the impact could be too devastating for any recovery. Malaysia has been regarded as a vulnerable country that needs to respond to floods more holistically which involves various stakeholders....

As the world witnesses deepening inequalities, the role of promotive forces such as community organizations becomes imperative. Community organizations are becoming a center for social development since they are facilitators in the process of social development and serve different age groups. The present...

In mathematics education, non-routine problems are gaining importance as they require students to use their creative and critical thinking abilities to solve problems. Problem-solving students are in high demand in the twenty-first century. Nonetheless, the process of solving mathematical problems, especially...