Gender Roles Construction through Transitivity in Indonesia’s Facial Care Advertisement for Woman

DOI

10.2991/978-2-38476-078-7_37How to use a DOI?

Keywords

SFL; transitivity; advertisement; gender roles

Abstract

The article is aimed to reveal how the facial-care advertisement for Indonesian woman describe the gender roles in Indonesia. The facial-care advertisement texts for Indonesian women are analyzed using SFL devices, particularly transitivity analysis. The result shows that from six processes in transitivity analysis, only three processes are found in the Indonesian woman's facial-care advertisement. Material processes are dominantly found as 9 data, 4 data of relational process found and 2 data of mental process found.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yunita Nugraheni
AU  - Riyadi Santosa
AU  - M. R. Nababan
AU  - Tri Wiratno
PY  - 2023
DA  - 2023/06/26
TI  - Gender Roles Construction through Transitivity in Indonesia’s Facial Care Advertisement for Woman
BT  - Proceedings of the 1st Lawang Sewu International Symposium on Humanities and Social Sciences 2022 (LEWIS 2022)
PB  - Atlantis Press
SP  - 361
EP  - 368
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-078-7_37
DO  - 10.2991/978-2-38476-078-7_37
ID  - Nugraheni2023
ER  -