Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

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Dynamics of Culinary Preferences in Rural Haryana: An Analysis of the Shift from Traditional to Fast Food Consumption Patterns

Authors
Siddhartha Dey1, *, Aman Bharadwaj2
1Research Scholar, Assistant Professor, University Institutes of Tourismand Hospitality Management, Chandigarh University, Mohali, Punjab, India
2Associate Professor, University Institutes of Tourism and Hospitality Management, Chandigarh University, Mohali, Punjab, India
*Corresponding author. Email: siddharatha.uithm@cumail.in
Corresponding Author
Siddhartha Dey
Available Online 13 June 2024.
DOI
10.2991/978-94-6463-437-2_35How to use a DOI?
Keywords
Food habits; Lifestyle; Fast food; Traditional food; Urbanization; Globalization; Rural Haryana; Dietary transition; Health implications
Abstract

This study investigates the significant shift from traditional to fast food consumption patterns in rural Haryana, focusing on the Hisar district. Through a survey of 720 respondents across 20 villages, we explore the impact of globalization, urbanization, and socioeconomic changes on dietary habits. Our findings reveal a marked increase in fast food consumption, driven by lifestyle alterations and economic development, despite the persistence of traditional dietary staples like milk, curd, and ghee. The transition is associated with notable health implications, including the rise of lifestyle diseases. By examining the factors contributing to this dietary shift, this research highlights the complex interplay between cultural traditions and modern influences, offering insights into the evolving food preferences in rural Haryana. Our study underscores the need for targeted nutritional education and policy interventions to promote healthier eating habits amidst rapid socioeconomic transitions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2024
ISBN
978-94-6463-437-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-437-2_35How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Siddhartha Dey
AU  - Aman Bharadwaj
PY  - 2024
DA  - 2024/06/13
TI  - Dynamics of Culinary Preferences in Rural Haryana: An Analysis of the Shift from Traditional to Fast Food Consumption Patterns
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 526
EP  - 536
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_35
DO  - 10.2991/978-94-6463-437-2_35
ID  - Dey2024
ER  -