Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

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Factors affecting eco-friendly hotel selection: A Robo-Advisor on customer’s perception

Authors
Jagjit Singh1, *, Shikha Sharma2
1Research Scholar, Assistant Professor, Chandigarh University, Mohali, India
2Associate Professor, Chandigarh University, Mohali, India
*Corresponding author. Email: jagjitsinghthapa@gmail.com
Corresponding Author
Jagjit Singh
Available Online 13 June 2024.
DOI
10.2991/978-94-6463-437-2_36How to use a DOI?
Keywords
Tourism Industry; Consumer decision-making process; Online Hotel Selection; Eco-Hotels
Abstract
Introduction:

Tourism is a powerful driving force for a nation’s economic growth. Tourism can create considerable numbers of jobs for both skilled and unskilled employees. Traditional tourism has evolved in the modern-day. As Tourist around the world wants to stay near nature so they prefer Eco Friendly Hotels. It is possible of Robo Advisor and Online search engine which helps tourist to book online variety of options among “Home Stay, Eco friendly Hotels and Farm Stays.

Purpose:

Farm tourism is an emerging sub-sector of tourism. Tourism marketing would benefit the public in several ways. It is a revolutionary agricultural practice that fuses features of tourism and agriculture. It contributes to the betterment and flourishing of the rural landscape. Punjab has a lot of potential for rural tourism. Due to ongoing promotions towards suitability and eco-friendly practice it has changed customer’s perception towards hotel selection.

Methodology:

This article explores which amenities/services (such as accommodation, food and drinks, and transportation are few examples) should make available for customers to entice them and help Punjab establish sustainable recreation and tourism for visitors This survey was conducted with a Likert scale point 5 and included 14 items on a range of 1 to 5: 5=Strongly Agree, 4=Agree, 3=Neutral, 2=Disagree, and 1=Strongly Disagree. 100 respondents (n=100) responded in total.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2024
ISBN
978-94-6463-437-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-437-2_36How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jagjit Singh
AU  - Shikha Sharma
PY  - 2024
DA  - 2024/06/13
TI  - Factors affecting eco-friendly hotel selection: A Robo-Advisor on customer’s perception
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 537
EP  - 546
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_36
DO  - 10.2991/978-94-6463-437-2_36
ID  - Singh2024
ER  -