Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)

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The Role of AI-Based Campaign Media Design in Shaping Public Perceptions: A Big Five Personality Theory Approach

Authors
Aliyah Khoirunnisa’1, Arieviana Ayu Laksmi2, *, Maurey Ivy Sharon Makadolang3
1State University of Surabaya (UNESA), Surabaya, Indonesia
2State University of Surabaya (UNESA), Surabaya, Indonesia
3State University of Surabaya (UNESA), Surabaya, Indonesia
*Corresponding author. Email: arievianalaksmi@unesa.ac.id
Corresponding Author
Arieviana Ayu Laksmi
Available Online 13 February 2025.
DOI
10.2991/978-2-38476-317-7_165How to use a DOI?
Keywords
Artificial Intelligence based Design; Campaign Media; Big Five Personality
Abstract

Artificial Intelligence, also known as AI, is one of the technological advances of the 4.0 era that has caused many societal disputes, especially among creative industry players. Indonesian General Election of 2024 used AI as integration to enhance campaign media efficiency, personalizes content, and fosters voter engagement through digital platforms like social media. The research employs the Big Five Personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism) to analyze public opinion, using a survey of 70 respondents from 23 regions. In politics, AI was positively received, with 73% of respondents agreeing that its use is structured and purposeful, and 77% acknowledging its growing role. AI is seen as a time-efficient and innovative tool that streamlines voter outreach and campaign management. In the creative industry, AI was viewed as beneficial, offering new ideas (70%), though it faced criticism for inconsistent results (68%). While AI facilitates innovation and problem-solving, its application in creative processes often raised concerns about its variability and influence on human creativity. The findings demonstrate AI’s transformative potential in shaping campaign strategies and driving innovations in both political and creative landscapes.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2025
ISBN
978-2-38476-317-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-317-7_165How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aliyah Khoirunnisa’
AU  - Arieviana Ayu Laksmi
AU  - Maurey Ivy Sharon Makadolang
PY  - 2025
DA  - 2025/02/13
TI  - The Role of AI-Based Campaign Media Design in Shaping Public Perceptions: A Big Five Personality Theory Approach
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 1744
EP  - 1759
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_165
DO  - 10.2991/978-2-38476-317-7_165
ID  - Khoirunnisa’2025
ER  -