Proceedings of the 2024 4th International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2024)

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Dating with My Ideal Lover: Image Construction of Participants in Delegated Cos and Their New Subjectivity

Authors
Wanying Jiao1, *, Yushu Chen1
1School of Culture and Communication, Central University of Finance and Economics, Beijing, China
*Corresponding author. Email: Jiaowanying330@outlook.com
Corresponding Author
Wanying Jiao
Available Online 1 December 2024.
DOI
10.2991/978-2-38476-311-5_21How to use a DOI?
Keywords
Delegated Cos; Cosplay; Emotional labor; Emotional Commodity
Abstract

With the growth and expansion of the Cosplay community, a new derivative type of Cosplay - “Delegated Cos” has become popular among Asian young people. “Delegated Cos” refers to the situation where the “Delegator” initiates a delegation request, asking the “Delegated person” to play their favorite character and interact with them. This study analyzes the delegated Cos details and interview contents of 68 participants by conducting personal observations and in-depth interviews, exploring the phenomenon from three dimensions: ritual performance of delegated Cos, construction of virtual emotions, as well as opportunities and potential concerns. The results indicates that Delegated Cos offers highly customized emotional experiences to delegators, satisfying to a certain extent their aspirations for idealized emotions. Furthermore, practitioners, by engaging in Delegated Cos, have escaped the cycle of capital exploiting cultural commodities to coerce fans into performing free immaterial labor. Instead, they leverage “self-branding” strategies, thereby enhancing their own subjectivity.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 December 2024
ISBN
978-2-38476-311-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-311-5_21How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wanying Jiao
AU  - Yushu Chen
PY  - 2024
DA  - 2024/12/01
TI  - Dating with My Ideal Lover: Image Construction of Participants in Delegated Cos and Their New Subjectivity
BT  - Proceedings of the 2024 4th International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2024)
PB  - Atlantis Press
SP  - 168
EP  - 184
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-311-5_21
DO  - 10.2991/978-2-38476-311-5_21
ID  - Jiao2024
ER  -