Sharenting Behaviour: Role of Social Motivation on Mother’s Sharenting Behaviour

DOI

10.2991/978-2-38476-301-6_91How to use a DOI?

Keywords

social media; social motivation; sharenting behaviour

Abstract

One trend that is present in social media is sharenting. Sharenting is parents’ behaviour in publishing child identity information through photos, videos, and others on social media. This study analyses social motivations’ influence on the mother’s sharenting behaviour in social motivations. This study involved 100 mothers who lived in East Jakarta, Indonesia and were selected using a purposive technique. Research respondents must meet the following criteria: mother resides in East Jakarta, mother has a social media account, and family have children aged 0–12 years. Data was collected from April until May 2021 by completing research questionnaires online. The data contained in this study consisted of family characteristics, social motivation, and sharenting behaviour. This study used descriptive statistics and a simple linear regression test to analyze the data. The results showed that mothers had social motivation in the low category and sharenting behaviour in the medium category. Social motivation significantly and positively affected the mother’s sharenting behaviour (β = 0.937, p < 0.01). This study indicates that higher social motivation can increase mothers’ sharenting behaviour. Thus, parents should learn digital literacy to control their actions on social media.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Elmanora Elmanora
AU  - Allika Nur Ramdina Syahas
AU  - Maya Oktaviani
PY  - 2024
DA  - 2024/11/25
TI  - Sharenting Behaviour: Role of Social Motivation on Mother’s Sharenting Behaviour
BT  - Proceedings of the 7th International Conference on Learning Innovation and Quality Education (ICLIQE 2023)
PB  - Atlantis Press
SP  - 938
EP  - 948
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-301-6_91
DO  - 10.2991/978-2-38476-301-6_91
ID  - Elmanora2024
ER  -