Analysis of the Influence of Chinese Cultural Communication from a Cross-Cultural Perspective: A Case Study of Comments on Dianxi Xiaoge’s YouTube Videos

DOI

10.2991/978-2-38476-263-7_35How to use a DOI?

Keywords

Chinese culture; intercultural communication; Telling the Chinese Story

Abstract

This study focuses on the content of Dianxi Xiaoge’s videos and their echoes among overseas audiences and explores the cross-cultural communication mechanism of Chinese culture along with its challenges and opportunities. Through the framework of media communication effects, this study systematically analyzes overseas netizens’ comments and feedback on Dianxi Xiaoge’s videos from the aspects of cognition, emotion, and behavior. Using the method of text analysis, it delves into the effective comments in Dianxi Xiaoge’s videos and uncovers profound resonance in cognition and emotion among overseas audiences for Chinese cultural symbols, particularly for food and its preparation. These videos not only showcase the allure of Chinese rural life and traditional cooking practices but also stimulate the audience’s curiosity and interest in Chinese rural lifestyle. In addition, the image aesthetics and authentic rural life scenes depicted in the videos provide the audience with immersive visual and auditory experiences and enhance their positive impression and emotional recognition of Chinese culture. From the emotional aspect, numerous positive comments reflect the audience’s profound appreciation for the video content and their admiration for the protagonist’s lifestyle, evoking emotional resonance regarding the harmonious relationship between humanity and nature, familial bonds, and aspirations for a better life. This underscores the significance of shared emotions in cross-cultural communication. From the behavioral aspect, the video content not only encourages the audience to delve deeper into Chinese culture but also fosters exchanges and discussions among audiences, which further expands the reach of Chinese culture. Moreover, this study proposes several suggestions for optimizing the cross-cultural communication of Chinese culture, including evoking emotional resonance through shared values, enhancing the audience’s sense of recognition through effective narration of Chinese stories, and using technical means to enhance the viewing experience of videos. Through these strategies, we can effectively overcome cultural barriers, improve the efficiency and influence of international communication of Chinese culture, and promote mutual understanding and respect among different cultures.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yichen Gao
PY  - 2024
DA  - 2024/07/03
TI  - Analysis of the Influence of Chinese Cultural Communication from a Cross-Cultural Perspective: A Case Study of Comments on Dianxi Xiaoge’s YouTube Videos
BT  - Proceedings of the 2024 2nd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2024)
PB  - Atlantis Press
SP  - 271
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-263-7_35
DO  - 10.2991/978-2-38476-263-7_35
ID  - Gao2024
ER  -