Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)

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Ecotourism Experience and Integrated Marketing Communication as an Antecedent of Ecotourism Satisfaction and Ecotourism Intention

Authors
Niken Permata Sari1, *, Antonius Satria Hadi2, Antonius Satria Hadi3
1Faculty of Economy, Widya Mataram University, Yogyakarta, Indonesia
2Faculty of Economy, Widya Mataram University, Yogyakarta, Indonesia
3Faculty of Economy, Widya Mataram University, Yogyakarta, Indonesia
*Corresponding author. Email: niken.permatas@gmail.com
Corresponding Author
Niken Permata Sari
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-176-0_63How to use a DOI?
Keywords
ecotourism experience; integrated marketing communication; ecotourism satisfaction; ecotourism intention
Abstract

Ecotourism is one of the tourism activities that are environmentally friendly by prioritizing aspects of nature conservation and aspects of socio-cultural-economic empowerment of local communities. The more varied ecotourism destinations in Yogyakarta make researchers interested in researching how marketing, experience, and satisfaction affect the intention to visit in the future. This study aims to examine the effect of tourist experience and integrated marketing communication on ecotourism satisfaction. Furthermore, this research also to investigate the effect of ecotourism satisfaction on ecotourism intention. Respondents in this study were 100 tourists who had visited ecotourism destinations in Yogyakarta. Sampling technique using purposive random sampling. Reliability, validity, and hypothesis testing using the Smart-PLS software tool. All hypotheses put forward in this study are accepted.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
978-2-38476-176-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-176-0_63How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Niken Permata Sari
AU  - Antonius Satria Hadi
AU  - Antonius Satria Hadi
PY  - 2023
DA  - 2023/12/31
TI  - Ecotourism Experience and Integrated Marketing Communication as an Antecedent of Ecotourism Satisfaction and Ecotourism Intention
BT  - Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
PB  - Atlantis Press
SP  - 440
EP  - 448
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-176-0_63
DO  - 10.2991/978-2-38476-176-0_63
ID  - Sari2023
ER  -