Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

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The Generation Effect: Identification of Guest Hotel Attributes Using Conjoint –Analysis

Authors
Partho Pratim Seal1, *, Rina Biswas1, Senthilkumaran Piramanayagam1
1Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Udipi, India
*Corresponding author. Email: partho.seal@manipal.edu
Corresponding Author
Partho Pratim Seal
Available Online 4 December 2023.
DOI
10.2991/978-94-6463-296-5_4How to use a DOI?
Keywords
Generations; Hotel Choice; Attributes; Leisure; Conjoint Analysis; India
Abstract

The study explores the attributes leading to the choice of hotel amongst the three generations in the country. A quantitative survey of guests visiting luxury hotels was conducted in India with 230 respondents. SPSS software and conjoint analysis by the tool 1000Minds were used to understand the role of attributes -price, location, facilities and services, safety, and security. The research finding suggests that different generations prioritize different attributes, though all ages have preferred safety and security, facilities and services, and perceived value and facilities and services are next followed by location for someone to select or choose a hotel is also a less preferred attribute with the price being the least preferred attribute. The study results will help to understand the generational perspectives on the attributes leading to the choice of hotels that will help in the growth of hospitality in India by customizing their market offerings.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
4 December 2023
ISBN
978-94-6463-296-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-296-5_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Partho Pratim Seal
AU  - Rina Biswas
AU  - Senthilkumaran Piramanayagam
PY  - 2023
DA  - 2023/12/04
TI  - The Generation Effect: Identification of Guest Hotel Attributes Using Conjoint –Analysis
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 19
EP  - 26
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_4
DO  - 10.2991/978-94-6463-296-5_4
ID  - Seal2023
ER  -