Quantitative Research on the Influence of Students’ Cultural Participation on Digital International Communication Based on SOR Model

Xiaojie Kang; Qinyao Lin; Mengting Jiang; Jiankang Zhang

doi:10.2991/978-2-38476-259-0_113

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Quantitative Research on the Influence of Students’ Cultural Participation on Digital International Communication Based on SOR Model

Authors

Xiaojie Kang¹, Qinyao Lin¹, Mengting Jiang¹, Jiankang Zhang¹^{, *}

¹Zhejiang International Studies University, Hangzhou, Zhejiang, China

^*Corresponding author. Email: zhangjk@zisu.edu.cn

Corresponding Author

Jiankang Zhang

Available Online 21 June 2024.

DOI: 10.2991/978-2-38476-259-0_113 How to use a DOI?
Keywords: cultural participation; cultural identity; international communication
Abstract: Based on the theoretical model of SOR (Stimulus-Objective-Response), we put forward a research hypothesis and constructed a theoretical model of “Cultural Participation-Cultural Identity-Digital International Communication”. We collected data through questionnaires and used SPSS software to verify and analyse the data. The correlation coefficients between cultural participation, cultural identity and digital international communication are less than 0.01, showing a significant correlation. Media exposure (p = 0.000, t = 3.80, λ = 0.431) and physical experience (p = 0.000, t = 4.26, λ = 0.436) had a significant impact on the formation of cultural identity and digital international communication, enabling foreign language university students to improve their regional international communication skills through participatory communication.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 21 June 2024
ISBN: 978-2-38476-259-0
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-259-0_113 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Xiaojie Kang
AU  - Qinyao Lin
AU  - Mengting Jiang
AU  - Jiankang Zhang
PY  - 2024
DA  - 2024/06/21
TI  - Quantitative Research on the Influence of Students’ Cultural Participation on Digital International Communication Based on SOR Model
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 1080
EP  - 1091
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_113
DO  - 10.2991/978-2-38476-259-0_113
ID  - Kang2024
ER  -

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