Health Destinations

The Potential of the New Normal Era Health Tourism Market in Makassar City

DOI

10.2991/aebmr.k.211223.006How to use a DOI?

Keywords

Health Destinations; Potential; New Normal Era

Abstract

To understand the potential of the health tourism market in the pandemic period. Articles included and assessed for eligibility in this review are articles that explain health destinations and the potential of the health tourism market in Indonesia. Health tourism is defined as the government’s efforts through kemenparekraf / bakarekraf supported by the Indonesian Ministry of health in attracting Indonesian tourists to use health facilities in Indonesia, especially hospitals. Since 1990 many Indonesian tourists visit abroad such as Thailand, India, China, the United States, Malaysia, and Singapore to travel to health tourism. During the Covid 19 pandemic, domestic health tourism marketing segmentation gets a great opportunity to attract consumers or patients who take advantage of health services abroad due to large-scale social restrictions (PSBB). In addition, it is also considered quite effective in minimizing public distrust in medical institutions in Indonesia and increasing added value for the national economy.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Muh. Zainuddin Badollahi
PY  - 2021
DA  - 2021/12/24
TI  - Health Destinations
BT  - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
PB  - Atlantis Press
SP  - 42
EP  - 49
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211223.006
DO  - 10.2991/aebmr.k.211223.006
ID  - Badollahi2021
ER  -