The Effect of Personal Hygiene on Customer Satisfaction at Aston Bellevue Hotel Jakarta During the Covid-19 Pandemic

DOI

10.2991/aebmr.k.211223.005How to use a DOI?

Keywords

Hotel; Customer Satisfaction; Customer; Personal Hygiene

Abstract

In the current era of the Covid-19 pandemic, the role of Personal Hygiene is very useful, namely maintaining health by taking preventive action. This study aims to determine the effect of Personal Hygiene satisfaction on customer satisfaction during the Covid 19 pandemic at Aston Bellevue. The method in this study is quantitative descriptive using the Simple Random Sampling technique. This research was conducted from September to December 2020 at Aston Bellevue at Radio Dalam, Jl. H. Nawi No.1, RT.3/RW.1, South Jakarta. The population in this study were customers at Aston Bellevue. The sample in this study was 100 respondents. Based on the results of the study the Personal Hygiene variable available for hand washing has the highest mean value of 3.94. The availability of hand washing facilities is a major concern for respondents. Customer Satisfaction variable respondents chose Aston Bellevue because it is safe to have the highest mean value of 3.90. The coefficient of determination of the independent variable Personal Hygiene has an effect on customer satisfaction of 73.1% while the remaining 26.9% is influenced by other factors that are not included in this study. linear regression calculation from the equation Y = 2,920 + 0.092 X, it can be seen that there is an impact of Personal Hygiene 2,920 X coefficient of 0.092, indicating that Personal Hygiene has a positive effect on customer satisfaction.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Vienna Artina Sembiring
AU  - Wijayanti Dewi Prabandari
AU  - Ervina Taviprawati
PY  - 2021
DA  - 2021/12/24
TI  - The Effect of Personal Hygiene on Customer Satisfaction at Aston Bellevue Hotel Jakarta During the Covid-19 Pandemic
BT  - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
PB  - Atlantis Press
SP  - 33
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211223.005
DO  - 10.2991/aebmr.k.211223.005
ID  - Sembiring2021
ER  -