Tourism Strategies for Maintaining Tourist Visits During Emergencies in Rural Accommodations

Case Study Juwana Central District

DOI

10.2991/aebmr.k.211223.007How to use a DOI?

Keywords

Fishery; Rural Accommodation; strategy

Abstract

The hospitality industry has undergone significant changes with the implementation of strict health protocols in order to maintain its operations towards a new life. The hotel industry in Juwana, which was initially engaged in accommodating fishery entrepreneurs, was affected by the Covid virus which caused many restrictions on activities. The fisheries sector, which cooperates with the hotel industry in rural accommodation, is starting in the adaptation phase of a new life form. March 2020 as the start of the pandemic, the decline in hotel industry visits decreased drastically to 90% of tourists in the fisheries sector. Nationally, there was a + 67% decrease in the number of catches and exports of the fishery sector during the pandemic due to restrictions on activities (KKP, 2021). In the research that will be using an in-depth literature review based on quantitative data from the primary sources of the tourism office and the marine and fisheries service to determine the number of tourists and fish catches. The partners will be assisted at the location of the activity to make it easier to obtain data and be equipped with in-depth interviews with entrepreneurs in the fisheries sector and entrepreneurs in the rural accommodation sector affected. It is hoped that after doing this research, it will be able to provide future strategies in dealing with issues during the pandemic and it is expected to be able to become a model in making alternative strategies for relevant stakeholders in dealing with emergency conditions in Juwana.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - I Gusti Ketut Indra Pranata Darma
AU  - Ni Made Rai Kristina
PY  - 2021
DA  - 2021/12/24
TI  - Tourism Strategies for Maintaining Tourist Visits During Emergencies in Rural Accommodations
BT  - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
PB  - Atlantis Press
SP  - 50
EP  - 56
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211223.007
DO  - 10.2991/aebmr.k.211223.007
ID  - Darma2021
ER  -