Based on the literature and logic analysis method, and the theory of "use and satisfaction", this paper takes the martial arts event medium and college students' attitudes and behaviors as the research object, and conducts an in-depth theoretical analysis on the influence law. The results show that the...

The potency, intensity and quality of information on the online word-of-mouth communication of tourism destinations will positively affect the willingness of word-of-mouth recipients to re-transmit. However, in terms of purchase intention, the potency of information will adversely affect the willingness...

This paper takes the Yellow Crane Tower as the research object, uses the network crawler program, collects the scenic spot official propaganda image and the domestic traveling website community to publish the tourist comment content, unifies the SPSS/EXCEL statistical analysis method and the text analysis...

China's next-stage demographic dividend needs to be stimulated by the use of population quality and population structure. Therefore, the quality of the population of future generations is crucial to promoting social and economic development. By combing the literature, this paper finds that the quality...

The public service nature, the prevention and control of functions, and the basic nature of the region of community policing management determines that police officers should establish good public relations with the community. Good communication between the police and the citizens is the basis for building...

In daily life, color affects people all the time. In the field of advertising, image color is more widely used, and the effect of different color advertising images is different. In the field of philanthropy, especially in the research of Internet philanthropy, does the color information of pictures...

Visual metaphor is an indirect method of persuasion in print advertising. It mainly uses metaphors implicitly to imply advertising appeals, which is very common in advertising marketing activities. So, is metaphorical advertising more effective than non-metaphorical advertising? The answer to this question...

Modern society is a law-governed one based on credit. As the product of consensus among stakeholders, standards play an important role in social and economic activities. The article examines the way and mechanism that standards help building credit among stakeholders involved in social and economic activities,...

There are still moral misconduct behaviors and performances among college students, which is still far from the talent cultivation concept of strengthening moral education and cultivating people in colleges and universities. It is very important to strengthen and improve college students' moral education...

Brand knowledge in consumers’ minds is one of the most value-added knowledge for firms. This paper aims to study consumer brand knowledge synthetically from both static and dynamic views, to depict a blueprint of consumer brand knowledge, and to provide theoretical guidance on brand and marketing decisions....

The arrival of the era of Internet and new media acceleration has brought the Internet and new media into every corner of human society. It has also spawned a new media network culture, which has been greatly favored among adolescents, and has had a very significant impact on the ideological and moral...

Entrepreneurial culture is a special cultural pattern formed by entrepreneurs in entrepreneurial practices. Entrepreneurial culture is a system with a rigorous organizational structure. From the perspective of cultural spatial stratification, entrepreneurial culture can be divided into deep entrepreneurial...

Entrepreneurial culture, which contains a wealth of philosophy, determines its needs to the guidance of philosophy. Marxism philosophy, as the essence of the spirit of the times, plays a significant role in guiding the construction of entrepreneurial culture. The basic features of the construction of...

The purpose of undergraduates' ideological and political education is the development and perfection of human beings. Communication, as the way of human being, runs through the process of human development. But for a long time, many people have not realized the importance of communication. Indoctrination...

The thought of community in the Marxist classics is concerned about the free and comprehensive development of individuals, which originated from the thought of the ancient city-state community and fully borrows from the thoughts of Socrates, Aristotle, Plato and so on. The idea of community in Marxist...

With the deepening of the economic system reform and the rapid development of the market economy, China has set off a frenzy of national entrepreneurship. It is the requirement of the times to carry out innovative entrepreneurship education for college students, and it plays an important role in improving...

The ideological and political theory course takes the important mission of cultivating new people in the era. Practice as an important way of people's behavior which is an indispensable part of ideological and political education. As an important part of the ideological and political theory course, practical...

The implementation of reading promotion evaluation under the new media environment can promote the sustainable development of reading promotion in university libraries, promote the effective development of reading promotion activities, and promote the sound business service institutions of university...

Through understanding the definitions of brand image in China and other countries, this paper summarizes the theory and model of it. From the perspective of the brand composing dimensions, views on brand image composing dimensions in and out of China are analyzed, and the "big five" model of brand personality...

Psychological counseling education is a communicative work mode based on human nature, which reflects on various traditional modes. It is a new value concept of ideological and political work in the new era. It is the main way to carry out psychological counseling education to get students learnt to...

Moral education is based on the principle of confirming the value of human beings, which leads people to a true "adult" state. This is similar to the enlightenment rational thought represented by Kant and others. The principle of freedom and critical principles of enlightenment rationality lay the foundation...

In general, most of the learning assessment measures students' learning effectiveness by arithmetic average score or weighted average score. Although the assessment process is simple and easy to understand, it is not flexible and tends to ignore the real situation in the learning process. Therefore,...

Against the background of the world and the international practice in physical education, the current research explores into the values connotation and realization path of developing key competences in physical education from the perspectives of integration degree, ways of interaction, development of...

The May Fourth Movement is a great revolutionary movement in the history of modern China and also an important mark of youths standing on the historical stage. This thorough anti-imperialist and anti-feudal patriotic movement not only liberated Chinese people's thoughts, but also changed China's history....

This paper compares the mental health education between Chinese and American universities based on field visits to 6 universities. As shown in the investigations, the differences lie in 4 aspects. Firstly, the working mechanism of mental health education is horizontal in America but three-dimensional...

American colleges and universities have established a complete and rigorous humanities-oriented teachers' scientific research performance evaluation system to ensure the quality of higher education. Teachers' scientific research performance evaluation refers to the evaluation on teachers' performance...

The study of the history of mathematics curriculum is an important part of constructing the mathematics curriculum system with Chinese characteristics. The study of mathematics curriculum history also helps to perfect and develop the mathematics curriculum theory, which is of great significance to the...

The world's three major salt world heritage projects are Poland's Wieliczka and Bochnia Royal Salt Mine, France's Ark-Sennan Royal Saltwork and Austria's Salzkammergut Cultural Landscape. This paper combines the three salt world heritage projects with the United Nations World Heritage Assessment Standards...

This paper mainly introduces the definition and function of tacit knowledge. Tacit knowledge plays an important role in law education. Law education in the Internet era needs to face the challenge of tacit knowledge. This paper explores effective measures to strengthen tacit knowledge learning in law...

The people are an important driving force for social development and an important foundation for social stability. The issue of "agriculture, rural areas and farmers" is a key issue concerning the overall situation, stability, and development. The first generation of the central leadership of the party...

Price is an important consideration in influencing consumer purchasing decisions, and consumers often fail to predict the price of a product they plan to purchase before entering an offline retail store. Therefore, the price strategy implemented by the retailer will influence the consumer's choice of...

Nanyin is a unique cultural resource of Quanzhou, and its protection and inheritance development is of great significance. Based on the current development of Nanyin culture, this paper analyzes the problems existing in the current Nanyin culture communication, and proposes corresponding development...

The Tujia stilted building, as a form of traditional Chinese dwellings, is the crystallization of the wisdom that the predecessors used to combine the conditions of nature and the practice of people's life. With the diversified development of China's tourism industry and the National Rural Revitalization...

Wandering Earth became a phenomenal film in 2019, and won a double harvest at the box office and word of mouth. Some people commented on it as "China's first science fiction blockbuster", and others commented that its emergence opened the "first year of Chinese science fiction". The success of "Wandering...

The integration of production and education is an inevitable requirement for university education in order to realize economic transformation and development and adjust regional industrial structure, and is also the key path for deepening the connotative construction of higher education. Through smart...

With economic development and social progress, people's life satisfaction has become the focus of economists. Based on the Better life index data of OECD countries from 2013 to 2016, this paper analyzes the impact of social network, employment rate and other macroeconomic factors influencing people's...

This paper takes the service-oriented manufacturing supply chain as the research object. Through the study of a large number of related literatures of the service-oriented manufacturing supply chain, it is found that the research results related to the evolution path of the service-oriented manufacturing...

Law on Protection of Rights and Interests of Consumers is a modern law which inclines to protect the legitimate rights and interests of consumers based on the inferior position of consumers. Compensation for mental damages is a way to relieve the mental damages suffered by one party of the victim by...

The taxpayer's right to presumption of honesty is a basic right of the taxpayer, and it is the concrete manifestation of human rights protection in the field of tax law. Due to the influence of the "executive-led" tax collection and management system in China, this right has not been stipulated in the...

The Law on Traditional Chinese Medicine is the basic legal ground for local legislation on traditional Chinese medicine, and plays a significant role in promoting the development of traditional Chinese medicine in the new era. It at the same time shows the institutional space to improve local legislation....

From the perspective of reputation, this paper takes 545 Chinese listed enterprises from 2013 to 2017 as samples and focuses on the interaction between CSR and performance and the role played by corporate reputation. It is found that there is a significant positive interaction between CSR and corporate...

With the judicial concept of juvenile deeply rooted in the hearts of the people, the procuratorial work of juveniles has made remarkable progress in recent years. However, the related system guarantee and social support are still lagging behind, which restrict the progress of the procuratorial work of...

Cultural property with historical, artistic or religious significance is rich in historical and cultural wealth. Thus the international criminal law and the criminal law of each country in the world should work together to crack down on criminal acts against cultural property protection. In terms of...

With the gradually strengthening of globalization of the world, a number of nations have also had more and more transnational commercial disputes. Domestic arbitration and litigation in the traditional sense can no longer meet the needs of the good settlement of such disputes, as a result, there comes...

With the rapid development of legal theory and practice, higher and higher requirements have been raised for law students on their thinking ability, logical ability and case analysis ability are required more and more. In the reform of penal law teaching, it is necessary to deeply explore the new model...

School accidents become a common problem around the world. Due to the increasing number of school accidents, governments around the world have all made efforts to prevent them by enacting a large number of laws and rules. Among the solutions, some countries treat schools as civil subjects when considering...

It is very important to establish and improve the punitive damages system in the field of food safety. The punitive damages clause is clearly stipulated in the Food Safety Law. In the application of the punitive damages clause in the food safety field, there is a debate on the operator's review obligation,...

Ecological environment safety is an important part of the "Overall National Security Outlook" in the report of the 19th National Congress. It is an important cornerstone for building beautiful China, creating a good production and living environment for the people, and making a contribution to global...

This paper starts with the basic theory of digital music copyright infringement, analyzes the definition of digital music copyright infringement, the responsibility of infringement and other specific legal issues. Meanwhile, the paper weighs the interests of the three parties, including rights holders,...

In recent years, medical infringement cases caused by blood transfusions have been commonplace, and the issue of the distribution of burden of proof in such cases has also been controversial. At present, there are still differences in the burden of proof of such infringement in China's legislation. In...

Unmarried cohabitation is a very common phenomenon, which is based on a certain social foundation. The interaction of economy, culture and system makes the spread of unmarried cohabitation irresistible. The convenience brought about by non-marital cohabitation is undeniable, but the identity and property...

After the revision of the Company Law in 2013, limited liability companies gradually became the focus of trial practice in judicial practice. Unlike the administrative rules and regulations promulgated by the CSRC, the limited liability company has become the focus of the Supreme People's Court regulation....

The peer to peer lending has developed rapidly with its advantages of convenience, high efficiency and low transaction costs since its rise in China in 2007. However, many lending platforms have closed down actively, have difficulty in withdrawing deposit, and escape without connection due to the imperfection...

With the development of global international exchanges and international trade, China has officially signed more than 100 tax treaties to avoid international double taxation. These tax treaties are conducive to the introduction of foreign capital and the development of foreign trade, but it is accompanied...

After the outbreak of crisis, both enterprises and governments require decision-makers to make quick decisions to effectively control the scale of the crisis. In the face of an imminent peril, the behavioral habits and psychological factors of decision makers are very important. Any carelessness may...

This paper determines the constitutionality of same-sex marriage in Taiwan from the perspective of constitutional human rights. Then, according to the types and institutional basis of Taiwan's judicial remedy, it further demonstrates the reasons why judicial remedy can promote the legalization of same-sex...

This article addresses recreational tourism as a complex type of tourism, characterized by a number of cofactors that allow encompassing a whole range of types of tourism. Particular attention is paid to the popularity of the spread and use of the benefits of recreational tourism, which are determined...

This paper investigates the impact of oil price shocks on stock returns in China and the U.S. Oil price shock is decomposed into three different structural shocks using SVAR model. The effects of oil price shock on stock returns are analyzed employing impulse response function and variance decomposition....

Democratic centralism is the fundamental organizational principle of China. As the basic system of the party and the country, it is the greatest institutional advantage of Chinese Communist party. Under the new circumstances, the key to resisting new risks and improving the party’s level of governance...

The purpose of the study is to analyze the causes of the "big sheds" in China, give reasonable suggestions for the rectification of "big sheds", and promote the implementation of the "special remediation plan for big sheds", and more importantly, prevent the revival of big sheds that have been rectified,...

At present, China's SMEs are facing serious credit problems. Financial institutions have adopted many credit risk control methods for SMEs, but these methods lack objective business data. As a new financing model, supply chain finance not only promotes the credit financing of SMEs, but also controls...

The content and evolution of academic research on regional innovation systems from 1997 to 2018 are analyzed. The growing importance and relevance of the topic, in both practical and academic terms, are emphasized. Different approaches to define RIS and its components are summarized. Special attention...

This paper aims to study the calendar effects of CSI 300 stock index futures, taking the trading data of CSI 300 Index futures contracts as samples, and do empirical analysis with the least squares regression method and GARCH model. The results show that: the logarithmic return rate of CSI 300 index...

With the development of economy, the stock market has become an important part of China's capital market, and the investment of stocks has become an important means for people to allocate assets. Therefore, how to select stocks, balance risk and return, and rationally optimize the allocation of stocks...

In this paper, taking the business process of drug sales management in enterprise A as an example, a method of modified Petri net is proposed. Cost and human are introduced into the transitions of time Petri net, and time-cost-human Petri net is constructed. Then, based on the modified Petri net, cost...

In recent years, the controlling shareholder pledge of listed companies has become a common phenomenon in China's capital market. This paper taking the non-financial enterprises listed on Shanghai and Shenzhen A-share markets as samples from 2013 to 2017, studies the influence of the controlling shareholders'...

This paper selects A-share listed companies (non-financial industries) from 2010 to 2017 as a sample, and uses multiple linear regression models to empirically analyze the relationship between management compensation incentives, corporate risk-taking and corporate financial investment, and the paper...

In this article the analysis of the result of the research are presented, the objective of which was research of the economic attitudes of working and non-working pensioners. There are 160 people who took part in this research, with an average age of 66.4 years. The main method used was the "Economic...

For a long time, the real estate industry has been called the pillar industry of China's national economic development, which has played an important role in supporting the national economic lifeline. Even though the growing pace of economic development has become slower, the real estate industry as...

When an enterprise wants to bear social responsibility, it is necessary to spend the corresponding expenditure, and this part of the expenditure is the social costs of enterprises. On the one hand, the existence of social costs of enterprises which have the same technology and products of different enterprises...

To enhance competitiveness and realize the increment of value, enterprises should not only improve product and service quality, but also strengthen management. Enterprise internal audit is a link of ensuring the value added of enterprise. In order to improve the quality of internal audit, it is necessary...

In 2018, President Xi Jinping announced at the opening ceremony of the First China International Import Exposition that China would launch a science and technology innovation board with a registration system to allow companies of special shareholding structure and red-chip enterprises that meet the relevant...

Innovations are regarded as one of the important sectors of the economy and investment in economically developed countries. The underdevelopment of organizational-economic forms and the insufficient development of mechanisms for supporting and implementing projects in innovations impede the development...

The rapid development of social media has led to more entrepreneurs' personal information exposing. It indicates consumers receive a large amount of personal information and related comments of entrepreneurs every day. Through the content analysis method, this article uses the data crawler tool to capture...

Based on the knowledge-based theory, this study uses multiple regression methods to study the performance mechanism of R&D investment by using data from 190 GEM listed companies in China from 2011 to 2015. The main conclusions obtained include: first, R&D investment promotes long-term performance better...

Chinese private economy is an important force to promote economic and social development. President Xi Jinping pointed out in his speech at the private enterprise symposium that it is necessary to help the private economy to develop and grow better. However, Chinese private enterprises are still affected...

Economic development in China has shifted from a high-speed growth stage to a high-quality growth stage. The government departments such as the Ministry of Finance and the China Securities Regulatory Commission have continuously introduced relevant policies to improve the quality of listed companies...

Supply chain management of China's sports goods industry is becoming the focus of practitioners and researchers. Taking the panel data of domestic sports goods listed companies from 2008 to 2017 as a research sample; this study investigates the relationship between supply chain relationship, enterprise...

In this paper, from a new perspective of the heterogeneity of enterprise R&D cooperation, based on resources complementary theory and the theory of competition and cooperation, reviews and summarizes the current researches on the relationship between heterogeneous R&D cooperation and patent quality,...

This paper uses eight indicators of consumption as explanatory variables to construct a fitting and prediction model for the monthly total retail sales of consumer goods. This essay used data from January 2005 to June 2018 for empirical study. The result is good with 1.99% fitting MAPE and 2.39% prediction...

On the surface, The fulfillment of social responsibility is whether a company has actively assumed responsibility for society. But from the perspective of internal decision-making, executives are the most important factor. Corporate executives are a key factor in the decision-making and execution of...

Grass-roots social governance is the foundation of national governance."Fengqiao Experience" provides innovative ways for grass-roots social governance. Through field investigation and in-depth interview, the author summarizes the innovation and development of "the Integration of Three Governance" in...

As a new type of agricultural model, digital agriculture is a modern agricultural development mode that uses modern information technology to visualize, digitally design and informationize agricultural objects, environment and whole process. It is of great significance to realize the modernization of...

With the acceleration of the supply-side structural reform and the development of the internationalization path, the fitness Qigong routine competition system cannot meet the diverse needs of the masses in terms of project setting, content innovation, time and place. The reform of the Health Qigong Sports...

This paper introduces the concept of tourism industry and the development status of China's tourism industry. It expounds some problems existing in the development of China's tourism industry, and puts forward some ways to realize the sustainable development of this industry according to these problems...

The state carries out macro-control for the stability of national economy and the healthy development of economic construction. Although the justiciability of macro-control behavior has long been in dispute, in fact there are differences and connections between macro-control behavior and state act and...

Big Data Swindle Acquaintances refers to an behavior that network platform operator may do to partial stable consumers by analyzing and generating specific users' image after mastering users' personal information and consumption data. This behavior violates the principle of honesty and credit in the...

In the era of social media, people's values, attitudes towards life and consumption patterns are undergoing profound changes. The rapid development of social media promotes the rapid change of information and brings impact challenges to long-standing time-honored enterprises. The problems encountered...

Chinese land trust models all have defects which result in peasants contributing their right to land contractual management but not benefitting fully from the increased agricultural production that ensues. They are not precisely settlors under existing land trust models so they are not able to exercise...

With the quiet rise of intelligent communities, many traditional urban communities have begun to carry out transformational practices. The practice of Fengning sub-district office in Kunming is a typical example of western China. This paper attempts to explore the intelligent community of Fengning Street....

China's high-tech industry has flourished in recent years, and the export trade volume of high-tech products has also increased year by year. As a major destination for China's high-tech products exports, Southeast Asian countries have become the new engine for the development of this industry. Therefore,...

The systematic study of financial risk contagion has an urgent need and far-reaching significance, which is not only conducive to revealing the transmission mechanism of financial crisis, thus conducive to the formulation and implementation of financial regulation and financial stability policies but...

Micro-lecture is the product of the deep integration of information technology and subject teaching. The purpose of micro-lecture teaching is to help students improve their learning efficiency. Therefore, at the beginning of the design of micro-lecture, students' attitudes and specific needs towards...

The People's Congress is an important part of China's political system and an important way to realize the modernization of the national governance system and governance capacity. As a key component of the people's congress, the ability of deputies to perform their duties determines whether they can...

Objective: This study understands the status quo of service quality of public pension institutions in Xinjiang, explore influencing factors and provide references for improving the service quality of public pension institutions. Methods: from August 2017 to May 1818, a combination of typical sampling...

Based on the statistical data of industrial agglomeration and technological innovation in Chengdu Economic Zone from 2005 to 2016, the dynamic relationship between industrial agglomeration and technological innovation is studied by using dynamic panel data model. The results show that industrial agglomeration...

It is of great significance to infiltrate traditional classical culture into the process of cultivating students' humanistic literacy in higher vocational colleges. This paper first briefly analyses the problems existing in the process of cultivating students' humanistic literacy in higher vocational...

In the past 40 years, China's power industry reform has made remarkable achievements, and it has explored a development path that is in line with national conditions. This paper sorts out its reform, summarizes the research results and prospects the future development. The study found that its reform...

Since 2012, the world has set off a wave of "MOOC". With the addition of Tsinghua University and other universities, MOOC has rapidly developed in China. This brings some opportunities to the course construction of ideological and political theory in Chinese to a certain extent but also brings some challenges....

The Internet Court of Hangzhou has been in existence for more than one year. In the process of construction and development, the results of the practice have been very fruitful, also has problems exposed. As the first Internet court in the country, Hangzhou Internet Court has a unique position and superiority....