Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example

DOI

10.2991/jahp-19.2019.69How to use a DOI?

Keywords

real estate enterprises; profitability analysis; policy

Abstract

For a long time, the real estate industry has been called the pillar industry of China's national economic development, which has played an important role in supporting the national economic lifeline. Even though the growing pace of economic development has become slower, the real estate industry as a whole is still on the rise. However, the state has been introducing policies to regulate the real estate industry and curb excessively high housing prices. In such a market environment, how to improve the profitability of the real estate industry to obtain higher profits has become a top priority. Taking LONGFOR Real Estate as the research object of profitability analysis, based on the financial statements of 2015-2017, through qualitative and quantitative analysis, it gives corresponding suggestions on how to improve the profitability of LONGFOR Real Estate and the whole real estate industry.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fuxin Liu
AU  - Hongxing Wen
PY  - 2019/09
DA  - 2019/09
TI  - Analysis of Profitability of Real Estate Enterprises Taking LONGFOR as an Example
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 325
EP  - 329
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.69
DO  - 10.2991/jahp-19.2019.69
ID  - Liu2019/09
ER  -