Behind her Cosmopolitan Beauty: Transnational Modern Girl in Japan and Republican China

DOI

10.2991/isemss-19.2019.130How to use a DOI?

Keywords

Modern girl, Modernity, Consumerism, Advertising, Visual Culture, Feminine beauty, Republican China, Meiji Japan

Abstract

Under the overwhelming tide of Western-dominated modernization, the modern girl image appeared around the globe during the 1920s and 1930s through the means of advertising, embellishing and transforming the visual sphere of modern experience. As a consumerist icon highly constructed by media and a product of capitalist commodification of the female body, the modern girl embodies the spontaneity and autonomy of consumer culture at the same time. This paper analyzes the visual archives of the modern girl from Japan and Republican China, exploring the image-making of modern girl in the national, cultural and gender dimension.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Duanduan Zhou
PY  - 2019/09
DA  - 2019/09
TI  - Behind her Cosmopolitan Beauty: Transnational Modern Girl in Japan and Republican China
BT  - Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)
PB  - Atlantis Press
SP  - 646
EP  - 654
SN  - 2352-5398
UR  - https://doi.org/10.2991/isemss-19.2019.130
DO  - 10.2991/isemss-19.2019.130
ID  - Zhou2019/09
ER  -