Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

<Previous Article In Volume
Next Article In Volume>

A Study on the Impact of Digital Media on Event Tourism

Authors
Asha John1, *, Pankaj Kumar Tyagi2, Vipin Nadda3
1Research Scholar, Chandigarh University, Mohali, India
2Professor, Chandigarh University, Mohali, India
3Senior Lecturer, University of Sunderland, London, UK
*Corresponding author. Email: asha.jhn@gmail.com
Corresponding Author
Asha John
Available Online 13 June 2024.
DOI
10.2991/978-94-6463-437-2_8How to use a DOI?
Keywords
Event Tourism; Digital Media; Tourism Industry; social media
Abstract

This study investigates the interactive nature of digital media and event tourism, revealing how websites, social media, and smartphone apps revolutionised the tourism sector. This quantitative study examines a wide range of individuals and analyses the intricate linkages between digital media and event tourism. The literature study traces event tourism’s history and shows how digital media has shaped the travel sector. The review covers online travel assessments and technology’s impact to set up the study. The methodology section details the study’s structure, survey development, and data analysis to ensure transparency and rigour. The study shows a complex interaction between event tourism, social media, online travel booking, and smartphone apps. Event organisers gain significant insights from our research, which add to communication studies theory. Despite sample size and bias issues, the report proposes future research. The report suggests longitudinal studies to track digital media changes. By comprehending the complicated relationship between digital media and event tourism, this research advances communication studies theoretically and practically. It affects industry practitioners practically.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2024
ISBN
978-94-6463-437-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-437-2_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Asha John
AU  - Pankaj Kumar Tyagi
AU  - Vipin Nadda
PY  - 2024
DA  - 2024/06/13
TI  - A Study on the Impact of Digital Media on Event Tourism
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 97
EP  - 107
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_8
DO  - 10.2991/978-94-6463-437-2_8
ID  - John2024
ER  -