Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

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Analyzing the Symbiotic Relationship: Tourism Economics, Consumer Behavior, and New Age Practices as Coping Mechanisms for Emerging Challenges in Hospitality and Tourism

Authors
Sunil Kumar1, *, Sanjeev Kumar Saxena2, Bhola Chourasia3, Nishi Priya4
1Director Academics, Institute of Hospitality, Management and Sciences, Kotdwar, India
2Associate Professor, Department of Hospitality & Tourism Management, Assam University, Silchar, India
3Associate Professor & Associate Dean, Assam Down Town University, Panikhaiti, Guwahati, Assam, India
4Associate Professor, Amity School of Hospitality, Amity University, Lucknow, India
*Corresponding author. Email: da.ihmsk@gmail.com
Corresponding Author
Sunil Kumar
Available Online 13 June 2024.
DOI
10.2991/978-94-6463-437-2_9How to use a DOI?
Keywords
Hospitality and Tourism; Tourism Economics; Consumer Behavior; Sustainable Tourism; Wellness Tourism
Abstract

This research paper aims to comprehensively explore and analyze the intricate dynamics within the contemporary hospitality and tourism industry, addressing challenges posed by economic uncertainties, environmental sustainability concerns, and health crises, exemplified by the recent COVID-19 pandemic. The purpose of the study is to illuminate the nuanced relationships between economic resilience, sustainability practices, consumer behaviors, and the emergence of New Age practices in the industry. The methodology involves a rigorous approach, incorporating hypothesis testing, regression analysis, and data interpretation to uncover key insights.

The findings reveal a substantial positive correlation between annual travel expenditure and travel frequency, emphasizing the central role of financial capacity in shaping travel behavior. Additionally, age-related distinctions in travel motivations are identified, with younger demographics showing a heightened interest in cultural exploration. The study highlights the association between preferences for cultural exploration and specific accommodation choices, particularly favoring vacation rentals. Furthermore, gender-based differences in culinary preferences underscore the need for tailored offerings for female travelers. These discoveries provide valuable guidance for industry stakeholders navigating the evolving landscape of hospitality and tourism, offering actionable insights for strategic decision-making and targeted marketing.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2024
ISBN
10.2991/978-94-6463-437-2_9
ISSN
2352-5428
DOI
10.2991/978-94-6463-437-2_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sunil Kumar
AU  - Sanjeev Kumar Saxena
AU  - Bhola Chourasia
AU  - Nishi Priya
PY  - 2024
DA  - 2024/06/13
TI  - Analyzing the Symbiotic Relationship: Tourism Economics, Consumer Behavior, and New Age Practices as Coping Mechanisms for Emerging Challenges in Hospitality and Tourism
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 108
EP  - 138
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_9
DO  - 10.2991/978-94-6463-437-2_9
ID  - Kumar2024
ER  -