Preference of International and Domestic Tourists Towards Rajasthani Cuisine with Special Reference to Food Tourism in Rajasthan

DOI

10.2991/978-94-6463-437-2_21How to use a DOI?

Keywords

Tourist; Flavour; Food tourism; Regional food; Cuisine; Rajasthani cuisine

Abstract

Rajasthan is known for its majestic forts, vibrant festivals, and mouth-watering cuisine. It is a land rich in history and culture. Rajasthan’s gastronomic scene has become a major attraction point for both domestic and foreign travelers in recent years, contributing substantially to the state’s booming tourism industry. With an emphasis on the distinctive Rajasthani Cuisine, this study investigates the gastronomic choices of both domestic and foreign visitors to the culturally vibrant state of Rajasthan, India. As a developing segment of the travel industry, food tourism plays a very important role in determining the experiences and preferences of tourists. This Study purposeful on present support the taste perception on food preferences among international and local tourists towards Rajasthan cuisine, so that proper suggestive measures could be given to culinary tourism stakeholders to attract more tourists. The study adopts a mixed-methods approach, incorporating both qualitative and quantitative methods to gather extensive knowledge about the culinary preferences of travelers. Surveys, interviews, and observations conducted at different Rajasthani tourist attractions are some of the methods used to collect data. Results prove that it is not just the gustatory properties of food that impact the taste perception on food choice for Rajasthani cuisine but also two elements constitute at major are appearance and flavour. The scores of these extracted factors were finally compared among domestic and international tourists to know whether different weightages were given by them to these factors. The study underscores the importance of culinary infrastructure development, including the establishment of food trails, food festivals, and culinary museums, in enhancing the overall food tourism ecosystem of Rajasthan. The study offers views in-depth at how tourist’ overall satisfaction and inclination to return to Rajasthan are influenced by their culinary experiences. The study aims to demonstrate the potential impact of culinary attractions on destination loyalty by examining the relationship between meals that satisfy the overall trip satisfaction.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Umang Bhartwal
AU  - Monika Rani
AU  - Riddhi Tambi
AU  - Neha Sahrma
PY  - 2024
DA  - 2024/06/13
TI  - Preference of International and Domestic Tourists Towards Rajasthani Cuisine with Special Reference to Food Tourism in Rajasthan
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 308
EP  - 316
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_21
DO  - 10.2991/978-94-6463-437-2_21
ID  - Bhartwal2024
ER  -