Persuasive Language on Students’ Work: A Reflection in Enhancing Writing Skills

DOI

10.2991/978-2-38476-317-7_98How to use a DOI?

Keywords

Persuasive language; advertising; strategy

Abstract

This research explored the students’ language skills in making interesting and creative advertisements as coursework assignment. The language used in the students’ advertisements has its own uniqueness so that it is quite different from professional advertisements in general. Based on this, this study aims to analyze and describe persuasive strategies, persuasive language styles, and language forms used in students’ advertisements. This study uses a qualitative descriptive approach. The data collection techniques used are documentation, reading techniques, and note-taking techniques. The data analysis technique used begins with data reduction, then data presentation, and drawing conclusions. The results of this study’s analysis indicate that the persuasive strategy widely used in Indonesian Language and Literature Study Program, Universitas Negeri Surabaya students’ advertisements is the suggestion strategy. In addition, the use of rationalization and compensation strategies was also found. The language style widely used in the advertisements is hyperbole. In addition, the use of alliteration, assonance, and asyndeton language styles was also found. Furthermore, the language form widely used in the students’ advertisements is a single sentence. Two other language forms that are also used are phrases and compound sentences. The findings of this study prove that students are able to apply persuasive language in advertisements with varying levels of effectiveness and creativity. Thus, the results of this study are expected to be used as a basis for compiling a curriculum that is more responsive to students’ communication needs in the digital era.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mukhzamilah
AU  - Trinil Dwi Turistiani
AU  - Afifah Almeyda
PY  - 2025
DA  - 2025/02/13
TI  - Persuasive Language on Students’ Work: A Reflection in Enhancing Writing Skills
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 988
EP  - 1004
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_98
DO  - 10.2991/978-2-38476-317-7_98
ID  - 2025
ER  -