The Effect of Halal Value Chain (HVC) on Improving MSMEs Performance

DOI

10.2991/978-2-38476-317-7_141How to use a DOI?

Keywords

Halal Value Chain; Halal Certification; MSMEs Performance; Halal Products

Abstract

This research aims to determine the effect of implementing the Halal Value Chain (HVC) on the sustainability of MSMEs as a consequence of implementing the national halal certification program in Indonesia as regulated in UU No. 33 Tahun 2014 concerning Halal Product Guarantee or Jaminan Produk Halal (JPH), which requires that all products in circulation must meet the legality of halal certification, including MSME products. In this research, the sustainability of MSMEs is measured through a marketing and financial performance approach. This research uses a quantitative approach using SEM analysis with the help of the WarpPLS data analysis tool. The population of this research is MSMEs doing halal products in the city of Semarang, with a sample of 110 MSMEs. This research indicates that HVC implementation has proven to have a positive and significant impact on the continuity of MSMEs in terms of marketing performance and financial performance. The indicators of HVC that can influence the continuity of MSMEs in terms of marketing and finance include: 1). Inbound logistics, namely network availability to obtain halal raw materials; 2). Operation, like implementing halal SOPs in MSME activities from upstream to downstream; 3) Marketing and Sales, such as the availability of a halal product marketing network; 4). Human Resources Management, such as increasing the competency/expertise of MSME business actors/employees through training, and 5). Technology Development: MSMEs adopt technology well in their business activities.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ubaedul Mustofa
AU  - Widiyanto
AU  - Ahmad Sehabuddin
PY  - 2025
DA  - 2025/02/13
TI  - The Effect of Halal Value Chain (HVC) on Improving MSMEs Performance
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 1480
EP  - 1494
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_141
DO  - 10.2991/978-2-38476-317-7_141
ID  - Mustofa2025
ER  -