Strengthening Innovations of Shibori Sidomaju Products in Kenteng Village in Supporting Sustainable Business

Nurdian Susilowati; Lesa Paranti; Edi Kurniawan; Puji Novita Sari

doi:10.2991/978-2-38476-317-7_212

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Strengthening Innovations of Shibori Sidomaju Products in Kenteng Village in Supporting Sustainable Business

Authors

Nurdian Susilowati¹^{, *}, Lesa Paranti¹, Edi Kurniawan¹, Puji Novita Sari¹

¹Semarang State University, Semarang, Indonesia

^*Corresponding author. Email: nurdiansusilowati@mail.unnes.ac.id

Corresponding Author

Nurdian Susilowati

Available Online 13 February 2025.

DOI: 10.2991/978-2-38476-317-7_212 How to use a DOI?
Keywords: Abstract motif; Contemporary; Elderly group; Shibori
Abstract: Currently, Shibori product sales are still limited to local communities. Sales are conducted through word of mouth, consignment at nearby shops or boutiques, and direct sales to local communities. With the rise of globalization, innovation, and new approaches are essential to introduce and promote products to the general public. The goal of this community service activity is to create contemporary Shibori motifs that appeal to the tastes of both teenagers and adults. The second objective is to brand Shibori products, including Shibori cloth and handicrafts, through social media. The method used involves training and continuous mentoring provided to partners, specifically the managers of Shibori Sidomaju in Kenteng Village. The results of these efforts include innovations in Shibori products, particularly contemporary abstract motifs. Additionally, product branding has been established through social media, specifically via the Shibori Sidomaju Instagram account, to introduce products to a broader audience. Product innovation strengthens the company’s market position by offering a wide variety of products. It also drives growth, competitiveness, and relevance in a changing business environment by meeting customer needs. Innovation is crucial for creating new products aimed at fulfilling consumer needs and desires.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 13 February 2025
ISBN: 978-2-38476-317-7
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-317-7_212 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Nurdian Susilowati
AU  - Lesa Paranti
AU  - Edi Kurniawan
AU  - Puji Novita Sari
PY  - 2025
DA  - 2025/02/13
TI  - Strengthening Innovations of Shibori Sidomaju Products in Kenteng Village in Supporting Sustainable Business
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 2406
EP  - 2414
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_212
DO  - 10.2991/978-2-38476-317-7_212
ID  - Susilowati2025
ER  -

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