Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)

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The Effect of Online Reviews and Halal Labeling on Consumer Purchasing Behavior on Halal Products on the E-commerce Platform

Authors
Siti Khodiroh Rahmawati1, *, Abila Firza Auvina1, Wulan Fauziya1, Leny Zumrotin Aqobah1, Fitriah Dwi Susilowati1
1Surabaya State University, Surabaya, Indonesia
*Corresponding author. Email: sitikhodiroh.22046@unesa.ac.id
Corresponding Author
Siti Khodiroh Rahmawati
Available Online 13 February 2025.
DOI
10.2991/978-2-38476-317-7_150How to use a DOI?
Keywords
Online review; Halal labeling; E-commerce platform
Abstract

As a Muslim, consuming halal products is not an option but an obligation.As explained in the Qur’an, a Muslim is obliged to consume things that are Halal and not to consume things that are Haram. In recent years, the halal industry has increased globally, including halal cosmetics. In the digital era, consumers tend to shop online. In Indonesia, a lot of people use E-commerce Platforms to spend their needs. Some E-commerce platforms that are often visited are Shopee and TiktokShop. Halal cosmetics have begun to be marketed on Shopee and Tiktokshop. In both E-commerce Platforms, they have provided an online review feature where consumers can provide and rate the products purchased as information related to these products and make it easier for other consumers to decide on product purchases. Even though online reviews provide convenience and a lot of information related to cosmetic products, empirical evidence is still needed that online reviews are effective in influencing consumer purchasing decisions. Therefore, it is necessary to conduct empirical research to examine the effect of online reviews and halal labeling in influencing purchasing decisions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2025
ISBN
978-2-38476-317-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-317-7_150How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Siti Khodiroh Rahmawati
AU  - Abila Firza Auvina
AU  - Wulan Fauziya
AU  - Leny Zumrotin Aqobah
AU  - Fitriah Dwi Susilowati
PY  - 2025
DA  - 2025/02/13
TI  - The Effect of Online Reviews and Halal Labeling on Consumer Purchasing Behavior on Halal Products on the E-commerce Platform
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 1580
EP  - 1591
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_150
DO  - 10.2991/978-2-38476-317-7_150
ID  - Rahmawati2025
ER  -