Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)

<Previous Article In Volume
Next Article In Volume>

Branding Strategy Through Tagline Pinarak Bojonegoro in an Effort to Realize the Development of a Creative and Tourism-Friendly City

Authors
Ahmad Khoirul Mufadzil1, Haryo Kunto Wibisono1, *, Muhammad Taqy Abdullah1, Ristyananda Alvito Dwinova1, Cyntia Nurul Fajrianti1
1Bachelor of Applied Public Administration, Faculty of Vocational Studies, Surabaya State University, Surabaya, Indonesia
*Corresponding author. Email: haryowibisono@unesa.ac.id
Corresponding Author
Haryo Kunto Wibisono
Available Online 13 February 2025.
DOI
10.2991/978-2-38476-317-7_195How to use a DOI?
Keywords
City Creative; Tourism; Tagline
Abstract

The characteristics used in the tagline focus on tourism in Bojonegoro Regency which is a regional potential that can be a development effort towards a creative city through regional branding. To see how the regional characteristic branding efforts, descriptive qualitative analysis is the method used to describe how the strategies and efforts of the Bojonegoro Regency government referring to the Regional Medium-Term Development Plan (RPJMD) and Creative City is an urban environment that has the ability to facilitate people to have an idea of thought, planning, and action in utilizing opportunities that will later become a solution to a problem. Bojonegoro Regency in realizing the development of a creative city through branding or regional characteristics, namely the Long-Term Development Plan (RPJP) of Bojonegoro Regency so as to be able to provide results that branding efforts through the Pinarak Bojonegoro tagline are able to increase the number of tourist visits to enjoy various tourism destinations. There is still a need for collaboration from the government and the community to make development efforts in various innovations in the tourism sector so as to be able to provide a new face for the improvement of the city.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2025
ISBN
978-2-38476-317-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-317-7_195How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ahmad Khoirul Mufadzil
AU  - Haryo Kunto Wibisono
AU  - Muhammad Taqy Abdullah
AU  - Ristyananda Alvito Dwinova
AU  - Cyntia Nurul Fajrianti
PY  - 2025
DA  - 2025/02/13
TI  - Branding Strategy Through Tagline Pinarak Bojonegoro in an Effort to Realize the Development of a Creative and Tourism-Friendly City
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 2242
EP  - 2255
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_195
DO  - 10.2991/978-2-38476-317-7_195
ID  - Mufadzil2025
ER  -