Optimizing Product Photo for Effective e-Commerce

DOI

10.2991/978-2-38476-317-7_15How to use a DOI?

Keywords

Image-Based Marketing; Digital Marketing; Photo Light Box; Food Photography

Abstract

The use of images as a powerful tool in digital marketing has gained significant recognition, particularly in the context of online food delivery platforms. The COVID-19 pandemic has accelerated a shift from conventional to digital marketing, compelling marketers to prioritize image-based marketing strategies in e-commerce. This study aims to design a portable photo-light box prototype to enhance the visual appeal of food products marketed online. The research employs the 4D model (Define, Design, Develop, and Disseminate) as outlined by Thiagarajan (1974), providing a systematic approach to prototype development. The Define phase involves identifying the needs and challenges faced by street vendors in capturing high-quality images of their products. During the Design phase, a detailed plan for the photo light box is created, considering portability, affordability, and ease of use. The development phase focuses on constructing and testing the prototype to ensure it meets the desired criteria. Finally, the dissemination phase involves introducing the prototype to the target users, which, in this case, are street vendors in Surabaya, specifically those selling “Ayam Kampus” via online food delivery platforms. Data collection methods include in-depth interviews, observations, documentation, and literature review. The study’s findings indicate that the prototype photo light box significantly improves the quality of food images, making them more appealing and marketable, ultimately benefiting street vendors by increasing their sales potential.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Tri C. Kusumandyoko
AU  - Marsudi Marsudi
AU  - Muh. A. Islam
AU  - Muhamad R. Abidin
PY  - 2025
DA  - 2025/02/13
TI  - Optimizing Product Photo for Effective e-Commerce
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 128
EP  - 136
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_15
DO  - 10.2991/978-2-38476-317-7_15
ID  - Kusumandyoko2025
ER  -