Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)

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Explore the Effects of Information Quality, Source Credibility, and Reputation on User's Attitude: Weibo Case

Authors
Zeqian Zhang1, *, Zhichao Cheng1
1School of Economics & Management, Beihang University, Beijing, China
*Corresponding author. Email: zhangzeqian@buaa.edu.cn
Corresponding Author
Zeqian Zhang
Available Online 23 July 2024.
DOI
10.2991/978-94-6463-459-4_97How to use a DOI?
Keywords
Information quality; source credibility; reputation; attitude
Abstract

Weibo, a predominant social media platform in China, facilitates the sharing of multimedia content like images, videos, and hyperlinks. Utilizing the Elaboration Likelihood Model (ELM) as the underpinning framework, this study investigates the effects of Weibo's information quality, source credibility, and reputation on users’ attitudes. Structured equation modeling was incorporated to authenticate and validate the proposed research model. Empirical data analysis from a sample size of 206 demonstrates a positive correlation between information quality and source credibility with user attitudes whereas reputation yielded no significant impact. These findings present valuable insights into Weibo's user dynamics from a Chinese perspective, notably in shaping user attitudes. From a practical standpoint, this research offers valuable guidance to social media developers and managers for optimizing platform management. Ensuring clarity, accuracy, and currency in the disseminated content, and encouraging users to contribute high-quality and credible content could cultivate their positive attitude toward the platform, positively affecting their behavior.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
23 July 2024
ISBN
978-94-6463-459-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-459-4_97How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zeqian Zhang
AU  - Zhichao Cheng
PY  - 2024
DA  - 2024/07/23
TI  - Explore the Effects of Information Quality, Source Credibility, and Reputation on User's Attitude: Weibo Case
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 873
EP  - 879
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_97
DO  - 10.2991/978-94-6463-459-4_97
ID  - Zhang2024
ER  -